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    <TD align=3Dleft><FONT size=3D-1><!--plsfield:Publication-->Journal =
of=20
      Personality and Social Psychology</FONT></TD>
    <TD align=3Dright><FONT size=3D-1><!--plsfield:Copy-->=A9 1990 by =
the American=20
      Psychological Association, Inc. </FONT></TD></TR>
  <TR>
    <TD align=3Dleft><FONT size=3D-1><!--plsfield:Citation-->June 1990 =
Vol. 58,=20
      No. 6, 975-983<BR><!--plsfield:Discl--></FONT></TD>
    <TD align=3Dright><FONT size=3D-1>For personal use only--not for =
distribution.=20
      </FONT></TD></TR></TBODY></TABLE><!--plsfield:Title-->
<H3>
<CENTER>Social Reference Points and Accessibility of Trait-Related =
Information=20
in Self=97Other Similarity Judgments =
</H3><!--plsfield:Author--><B><FNAME>Jerzy J.=20
Karylowski</B><BR>University of North Florida =
<BR></CENTER><!--plsfield:Abstract--><B>
<CENTER>ABSTRACT</B></CENTER>
<BLOCKQUOTE><BR>Two experiments examined latencies of self-other =
similarity=20
  judgments. The judgments were obtained for traits for which self was=20
  prototypical, other was prototypical, or neither was prototypical. Two =

  question types used were as follows: self-as-referent questions ("How =
similar=20
  is X to you...?") and other-as-referent questions ("How similar are =
you to=20
  X...?"). Judgments were faster for self-prototypical traits than for=20
  neither-prototypical traits regardless of the question form. Judgments =
for=20
  other-prototypical traits were faster than judgments for =
neither-prototypical=20
  traits in the case of the other-as-referent questions, but not in the =
case of=20
  self-as-referent questions. Results support the notion that both self =
and=20
  representations of specific others serve as habitual reference points. =

  However, they also suggest that, compared to other social prototypes, =
self is=20
  a more rigid reference point, which is not easily affected by =
linguistic=20
  factors. </BLOCKQUOTE><!--plsfield:Text-->
<HR>
<A name=3DS-1>
<P>There is a growing consensus that self-knowledge is highly organized =
both=20
internally and in terms of its links with other cognitive systems (see =
<A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c6">Hig=
gins=20
&amp; Bargh, 1987 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c15">Ki=
hlstrom=20
et al., 1988 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c21">Ma=
rkus=20
&amp; Wurf, 1987 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c40">Sh=
erman,=20
Judd, &amp; Park, 1989 </A>, for recent reviews). For instance, it has =
been=20
proposed that self functions as a cognitive prototype ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c17">Ku=
iper,=20
1981 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c18">Ku=
iper=20
&amp; Derry, 1981 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c29">Ro=
gers,=20
1981 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c30">Ro=
gers,=20
Kuiper, &amp; Kirker, 1977 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c32">Ro=
gers,=20
Rogers, &amp; Kuiper, 1979 </A>). One indication of involvement of a =
cognitive=20
prototype is that highly prototypical items=96that is, items that are =
the most=20
strongly associated with the category=96are more accessible than items =
that occupy=20
a less prominent position ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c34">Ro=
sch, 1978=20
</A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c35">Ro=
sch,=20
Simpson, &amp; Miller, 1976 </A>). Thus, it follows that if self is a =
cognitive=20
prototype, then self-referent decisions should be faster for traits that =
were=20
independently assessed as highly self-prototypical. This prediction is=20
consistent with results obtained in a number of studies ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c17">Ku=
iper,=20
1981 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c25">Mu=
eller,=20
Thompson, &amp; Dugan, 1986 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c27">Ro=
gers,=20
1974 </A>, <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c28">19=
78 </A>)=20
that found self-referent judgments involving highly self-descriptive =
traits to=20
be faster than similar judgments involving traits that were only =
moderately=20
self-descriptive. Other evidence cited by <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c18">Ku=
iper and=20
Derry (1981) </A>and <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c29">Ro=
gers=20
(1981) </A>for the prototypical nature of the self includes the =
self-reference=20
effect (increased memory for self-referent stimuli) and the falsealarms =
effect=20
(intrusion of highly self-descriptive adjectives into an irrelevant =
recognition=20
memory task). </P>
<P>Although these results provide converging evidence for the notion of =
self as=20
a social prototype, it should be noted that the effects obtained for the =
self=20
may also occur for familiar others. For instance, processing information =
with=20
reference to familiar others does facilitate memory ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c2">Bow=
er &amp;=20
Gilligan, 1979 </A>), and the effect increases as a positive function of =
the=20
other person's familiarity ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c14">Ke=
enan=20
&amp; Baillet, 1980 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c19">Ku=
iper=20
&amp; Rogers, 1979 </A>). This suggests that even though the self may =
well be=20
the largest and perhaps the most powerful social prototype ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c29">Ro=
gers,=20
1981 </A>), it is not the only one and that cognitive representations of =

familiar others function in a similar way (cf. <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c6">Hig=
gins=20
&amp; Bargh, 1987 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c15">Ki=
hlstrom=20
et al., 1988 </A>). </P><A name=3DS-2>
<H3>
<CENTER>Habitual Reference Points </CENTER></H3>
<P>Cognitive prototypes are involved in processing and interpreting =
incoming=20
information by serving as habitual reference points ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c10">Ho=
lyoak=20
&amp; Mah, 1982 </A>). There is extensive experimental evidence that =
people=20
habitually use prototypes as points of reference in a variety of =
nonsocial=20
judgments, including judgments of number magnitude ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c8">Hol=
yoak,=20
1978 </A>), vertical position ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c41">L.=
 B.=20
Smith, Cooley, &amp; McCord, 1986 </A>), color ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c33">Ro=
sch, 1975=20
</A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c46">Su=
n, 1983=20
</A>), and geographic distance ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c10">Ho=
lyoak=20
&amp; Mah, 1982 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c38">Sa=
dalla,=20
Burroughs, &amp; Staplin, 1980 </A>). </P>
<P>In the social domain, several lines of research provide converging =
evidence=20
consistent with the view that self plays an important role in the =
perception of=20
others. This includes research on attitudinal assimilation=97contrast =
effects ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c11">Ho=
vland=20
&amp; Sherif, 1952 </A>), attributive projection ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c7">Hol=
mes, 1968=20
</A>), and false consensus ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c36">Ro=
ss,=20
Greene, &amp; House, 1977 </A>; see also <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c20">Ma=
rks &amp;=20
Miller, 1987 </A>, for a review). In the information processing =
paradigm,=20
interesting evidence for this view comes from the already cited study by =
<A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c17">Ku=
iper=20
(1981) </A>, who found that not only self-referent judgments but also=20
other-referent judgments were faster on self-prototypical compared to=20
non-self-prototypical traits. This strongly suggests the involvement of=20
self-prototypes in the perception of others. </P>
<P>Not only does our self-knowledge influence how we perceive others, =
but the=20
reverse is also true. The impact of our perceptions of others on how we =
see=20
ourselves has been addressed in a long tradition of research stemming =
from=20
social comparison theory ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c4">Fes=
tinger,=20
1954 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c45">Su=
ls &amp;=20
Miller, 1977 </A>) and from various theories of identification ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c1">Ban=
dura,=20
1969 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c5">Fre=
ud, 1921=20
</A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c39">Se=
ars, Rau,=20
&amp; Alpert, 1965 </A>). In a similar vein, recent work by <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c23">Mc=
Guire and=20
McGuire (1988) </A>on the spontaneous self-concept in children indicates =
that=20
information concerning significant others (parents, siblings, teachers, =
and=20
peers) may constitute an integral part of the self-concept. In addition, =
which=20
aspects of the self are salient in a given social context depends on the =

personal distinctiveness of an individual in that context ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c22">Mc=
Guire=20
&amp; McGuire, 1981 </A>, <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c23">19=
88 </A>;=20
<A =
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c24">Mc=
Guire,=20
McGuire, Child, &amp; Fujioka, 1978 </A>; see also <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c48">Tv=
ersky=20
&amp; Gati, 1978 </A>). For instance, a Polish psychologist in a group =
of=20
American psychologists is likely to focus on his or her nationality, but =
the=20
same person in a group of Polish physicians is likely to focus on his or =
her=20
profession. </P>
<P>In the present experiments I examined the prototypical nature of=20
self-knowledge and knowledge about familiar others in the context of=20
interpersonal similarity judgments. The notion of self as a habitual =
reference=20
point implies that others are often perceived in terms of their =
similarity to=20
and differences from the self and that self-prototypical characteristics =
are the=20
most likely to be involved in such comparisons. For instance, if being=20
physically fit (or unfit) constitutes one of my self-prototypical=20
characteristics, then I am likely to think about other people's levels =
of=20
physical fitness in comparison to my own. This tendency to think about =
others in=20
comparison with the self as defined by self-prototypical characteristics =
is=20
likely to make such comparisons increasingly easy to make. The more =
frequently I=20
use the fitness-related information about myself as a point of =
comparison in=20
processing information about others, the easier and faster will such =
comparisons=20
be made in the future. This is likely to occur because of the increased =
strength=20
of the associations between fitness-related information about the self =
and=20
others, the increased effectiveness of the computational processes =
involved in=20
such comparisons, and finally, the possibility of retrieving the results =
of=20
previous computations involving the same (or similar) person or persons =
and the=20
same (or related) characteristics. </P>
<P>The same reasoning applies to the notion that cognitive =
representations of=20
specific others can serve as habitual reference points in processing =
information=20
about the self. If I think of John as a prototypically shy person, then =
in=20
considering my own shyness or lack of it (and, perhaps, also in =
considering my=20
other shyness-related characteristics) I am likely to see myself in =
comparison=20
to John. If I make such comparisons often enough, they will become =
increasingly=20
effortless and fast. As in the case of judgments involving =
self-prototypical=20
characteristics, this is likely to happen because of the increased =
strength of=20
the associations between trait-related information about self and =
others, the=20
increased effectiveness of computing, and the possibility of retrieval =
of=20
previous computations. Self=97other similarity judgments involving=20
self-prototypical or other-prototypical traits should therefore be =
faster than=20
judgments involving traits for which neither the self nor the other =
person is a=20
prototype (neither-prototypical traits). </P>
<P>One advantage of relying on the latencies of similarity judgments =
rather than=20
on the latencies of self-referent or other-referent decisions is that it =
helps=20
to alleviate a methodological problem present in earlier studies ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c17">Ku=
iper,=20
1981 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c25">Mu=
eller et=20
al., 1986 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c27">Ro=
gers,=20
1974 </A>, <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c28">19=
78 </A>).=20
In those studies, the comparison between self-referent decisions =
involving=20
self-prototypical and non-self-prototypical characteristics was =
inherently=20
confounded by the fact that different adjectives were used in the two =
sets. Any=20
comparison between other-referent decisions made with respect to=20
highly-other-descriptive and non-highly-other-descriptive =
characteristics would=20
be similarly confounded. Although the use of similarity judgments does =
not solve=20
the problem of comparing self-prototypical and non-self-prototypical =
traits, it=20
allows for a nonconfounded comparison between other-prototypical and=20
non-other-prototypical ones. For instance, if Paul is a prototype of a =
polite=20
person and Greg is a prototype of a generous person, then the questions =
"How=20
similar are you to Paul in politeness?" and "How similar are you to Greg =
in=20
generosity?" use other-prototypical traits, and the questions "How =
similar are=20
you to Paul in generosity?" and "How similar are you to Greg in =
politeness?" use=20
traits that are not prototypical of the target person. Yet, across =
questions,=20
the same trait names (and the same proper names) are used in the two =
sets. If=20
the reaction times prove to be faster not only for self-prototypical but =
also=20
for other-prototypical judgments (as compared to neither-prototypical) =
this=20
would provide additional evidence for the interpretation of such =
findings in=20
terms of trait prototypicality. This is based on the assumption that the =
same=20
basic principles apply to the information-processing phenomena involving =
the=20
self and those involving cognitive representations of familiar others =
(cf. <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c6">Hig=
gins=20
&amp; Bargh, 1987 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c15">Ki=
hlstrom=20
et al., 1988 </A>). </P>
<P>So far we have considered the role of the habitual reference points =
in=20
similarity judgments regardless of transient reference points. The =
distinction=20
between habitual and transient reference points ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c10">Ho=
lyoak=20
&amp; Mah, 1982 </A>) is based on the observation that the reference =
point in=20
similarity judgments is determined not only by which of the two objects =
of=20
comparison is more prototypical with respect to a given dimension, but =
also by=20
the syntactic form of the question asked. For example, the question "How =
similar=20
are you to John in politeness?" asks about the degree of similarity =
between self=20
and John and establishes John as a transient reference point. On the =
other hand,=20
the question "How similar is John to you in politeness?" concerns the =
degree of=20
similarity between John and the self and designates self as a transient=20
reference point. </P>
<P>The two kinds of reference points are not independent of each other.=20
Psycholinguistic studies (e.g., <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c16">Ko=
gan,=20
Chadrow, &amp; Harbour, 1989 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c26">Or=
tony,=20
Vondruska, Foss, &amp; Jones, 1985 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c42">M.=
 K.=20
Smith, Pollio, &amp; Pitts, 1981 </A>) show that when people are free to =
decide=20
which of the two elements included in a comparison should serve as a =
(transient)=20
reference point, they tend to choose the one that is more familiar, =
better=20
understood, and more salient with respect to the category in question =
and=20
therefore more likely to be habitually used as a point of reference. For =

instance, we would be more likely to say (or to think) that the harsh =
voice of a=20
little-known jazz vocalist Johnny So-So is some-what similar to the =
voice of=20
Louis Armstrong than the other way around. </P>
<P>Recent studies have shown that the choice of which of the two objects =
of=20
comparison serves as a transient reference point influences the degree =
of=20
perceived similarity between the two objects. For instance, in the area =
of=20
interpersonal similarity, people tend to perceive greater similarity =
between=20
others and self than between self and others ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c3">Cod=
ol, 1987=20
</A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c9">Hol=
yoak=20
&amp; Gordon, 1983 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c13">Ka=
rylowski,=20
1989 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c44">Sr=
ull &amp;=20
Gaelick, 1983 </A>). This asymmetry effect in self=97other similarity =
judgments is=20
consistent with the notion of self as a habitual reference point: =
Similar=20
effects have been found for habitual reference points outside of the =
social=20
domain ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c33">Ro=
sch, 1975=20
</A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c38">Sa=
dalla et=20
al., 1980 </A>; see also <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c10">Ho=
lyoak=20
&amp; Mah, 1982 </A>). However, both <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c9">Hol=
yoak and=20
Gordon (1983) </A>and <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c44">Sr=
ull and=20
Gaelick (1983) </A>noted that the asymmetry effect can also be explained =
in=20
terms of <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c47">Tv=
ersky's=20
(1977 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c48">Tv=
ersky=20
&amp; Gati, 1978) </A>feature-matching model of similarity judgments. =
This=20
latter interpretation does not require the assumption that self actually =

functions as a habitual point of reference in the perception of others =
but only=20
the more modest assumption that it represents a highly articulated =
concept=20
defined by a large number of features. Finally, <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c3">Cod=
ol (1987)=20
</A>proposed a motivational explanation based on the notion that people =
have a=20
need to feel unique ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c12">Ja=
rymowicz=20
&amp; Codol, 1979 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c43">Sn=
yder=20
&amp; Fromkin, 1980 </A>) and that perception of self as being similar =
to others=20
is more threatening to one's sense of uniqueness than perception of =
others as=20
being similar to the self. Regardless of the explanation, the =
asymmetrical=20
character of self=97other and other=97self similarity judgments =
indicates that the=20
two types of comparisons are psychologically different. </P>
<P>The distinction between habitual and transient reference points leads =
to more=20
specific predictions concerning latencies of similarity judgments. The =
notion=20
that self is habitually used as a reference point in the perception of =
others=20
along self-prototypical dimensions implies an extensive practice in =
comparing=20
others to the self (rather than the self to others) when making =
judgments along=20
such dimensions. What follows is that self=97other similarity judgments =
involving=20
self-prototypical traits should be faster when the self rather than the =
other=20
person serves as a transient reference point ("How similar is <I>X =
</I>to=20
you...?" questions). Similarly, habitual use of specific others as =
reference=20
points in the perception of self along other-prototypical dimensions =
implies an=20
extensive practice in comparing self to others (rather than others to =
self) when=20
making judgments involving other-prototypical traits. This, in turn, =
should lead=20
to similarity judgments involving such traits' being faster when the =
other=20
person, rather than the self, serves as a transient reference point =
("How=20
similar are you to <I>X </I>...?" questions). As a result, the advantage =
of=20
self-prototypical (compared to neither-prototypical) traits should be =
greater in=20
the case of questions that establish the self as a transient reference =
point,=20
that is, in "How similar is (Person <I>X </I>) to you...?" questions. =
However,=20
the advantage of other-prototypical traits should be greater in the case =
of=20
questions that establish the other person as a transient reference =
point, that=20
is, in "How similar are you to (Person <I>X </I>)...?" questions. </P><A =

name=3DS-3>
<H3>
<CENTER>Experiment 1 </CENTER></H3><B>Method </B><B>Subjects </B>
<P>A total of 63 University of North Florida undergraduates participated =
in the=20
experiment in return for extra course credit. Data from 3 subjects were =
excluded=20
from the analysis because they did not follow instructions in providing =
the=20
self-prototypical and other-prototypical traits needed to generate =
similarity=20
questions. Subjects participated in groups ranging from 3 to 20 =
participants.=20
</P><B>Procedure </B>
<P>Each subject was seated in front of an Apple II microcomputer and =
asked to=20
follow instructions that appeared on the screen. The preliminary task =
consisted=20
of a series of questions intended to gather information regarding=20
self-prototypical and other-prototypical traits. This was immediately =
followed=20
by a similarity judgment task. </P><B>Preliminary task. </B>
<P>Subjects were asked to provide the following information: (a) to name =
their=20
most and second most characteristic personality trait, (b) to give the =
names of=20
one person of the same sex and one person of the opposite sex whom they =
knew=20
very well and to list for each of those two people their most and second =
most=20
characteristic personality trait, and (c) to give the names of persons =
whom they=20
knew who exemplified the standard traits of <I>independence, =
persistence,=20
out-goingness, adventurousness, </I>and <I>politeness. </I><A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#fn1"><S=
UP>1=20
</SUP></A></FOOTNOTE>The subjects were asked not to enter the same name =
or the=20
same trait more than once. </P><B>Similarity-judgments task. </B>
<P>The subjects were then asked to make self=97other and other=97self =
similarity=20
judgments involving the seven persons named in response to the =
preliminary task=20
questions. The 42 experimental trials of the similarity-judgments task=20
constituted a completely balanced 2 =D7 3 =D7 7 (Question Form =D7 Trait =

Prototypicality =D7 Person) within-subjects factorial design. Twenty-one =
of the=20
trials consisted of questions in the form of "How similar is ( <I>Person =
X </I>)=20
to you in ( <I>Trait Y </I>)?", and the remaining 21 trials consisted of =

questions in the form of "How similar are you to ( <I>Person X </I>) in =
(=20
<I>Trait Y </I>)?". The trait prototypicality and person variables were=20
manipulated in an idiographic manner on the basis of subjects' responses =
to the=20
preliminary task questions. One third of the trials involved =
self-prototypical=20
traits, one third involved other-prototypical traits, and one third =
involved=20
traits on which neither the self nor the other was a prototype. In =
addition, one=20
seventh of the trials involved each of the seven persons named by the =
subject in=20
response to the preliminary task questions. </P>
<P>All of the questions in the self-prototypical trials used the trait =
named by=20
each subject as the most characteristic personality trait of the self. =
<A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#fn2"><S=
UP>2=20
</SUP></A></FOOTNOTE>The questions in the other-prototypical and in the=20
neither-prototypical trials used the same set of seven trait names. That =
set=20
consisted of a trait named as the most characteristic trait of the =
highly=20
familiar same-sex person, a trait named as the most characteristic trait =
of the=20
highly familiar opposite-sex person, and the five standard traits for =
which=20
exemplars were named during the preliminary task. In the case of=20
other-prototypical trials, there was always a match between the trait =
and the=20
person (other than the self) involved in the similarity judgment. For =
instance,=20
if same-sex friend Joe was assigned the trait of joyfulness as his most=20
characteristic personality trait and Adam was named as a person =
exemplifying the=20
trait of adventurousness, then trials requiring judgments of similarity =
between=20
Joe and the self (or the self and Joe) with respect to joyfulness and =
trials=20
requiring judgments of similarity between Adam and the self (or the self =
and=20
Adam) with respect to adventurousness would be considered =
other-prototypical.=20
The neither-prototypical trials, on the other hand, always involved a =
nonmatch.=20
For instance, trials requiring judgments of similarity between Joe and =
the self=20
(or the self and Joe) in adventurousness and trials requiring judgments =
of=20
similarity between Adam and the self (or the self and Adam) in =
joyfulness would=20
be considered neither-prototypical (neither the self nor the other =
person=20
involved in the judgment is a prototype of the trait). Note that the =
number of=20
possible nonmatching combinations of traits and persons was 42 rather =
than the 7=20
combinations required by the design. The seven nonmatching combinations =
used in=20
the neither-prototypical trials were selected in such a way that the=20
other-prototypical and the neither-prototypical trials involved the same =
traits=20
and the same persons (in different combinations). The order of questions =
in the=20
experimental trials was counterbalanced across subjects. </P>
<P>The experimental trials were preceded by six unannounced practice =
trials.=20
Each of the practice trials used a different combination of the two =
levels of=20
the question-form variable and the three levels of the =
trait-prototypicality=20
variable. The two self-prototypical trials used traits named by the =
subjects as=20
their second most characteristic personality traits, whereas the two=20
other-prototypical trials used traits named as the second most =
characteristic=20
traits of the two highly familiar others. The two neither-prototypical =
trials=20
used nonmatching combinations of traits and persons, selected from among =

nonmatching combinations that were not included in the experimental =
trials. Each=20
trial involved a different person from among the seven persons named by =
the=20
subject in the preliminary task. </P>
<P>Each of the 48 trials consisted of a single similarity question =
presented on=20
the screen of a computer monitor. Judgments were made by pressing one of =
the=20
numerical keys (1 through 9) on the computer key pad. Subjects were =
asked to use=20
a 9-point scale that ranged from <I>very different </I>(1) to <I>very =
similar=20
</I>(9). The scale was present on the screen at all times. Pressing any =
of the=20
response keys resulted in the termination of the display (except for the =
scale)=20
and was immediately followed by the next trial. Response latencies were =
recorded=20
by a software clock. </P><B>Results and Discussion </B>
<P>Responses with latencies shorter than 1 s, the time considered =
necessary for=20
reading and comprehension of similarity questions, were treated as =
missing (1.2%=20
of all responses). Also, latencies over 15 s (3.0% of all responses) =
were=20
truncated to that value. To avoid using measures based on a single =
response, the=20
data for each subject were collapsed across the person category. This =
resulted=20
in reducing the 42 latencies to six indices reflecting the 3 =D7 2 =
(Trait=20
Prototypicality =D7 Question Form) within-subject design. </P>
<P>A comparison of mean latencies for the six categories of judgments is =

presented in <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#fig1">F=
igure 1=20
</A>. A 2 =D7 3 (Question Form =D7 Trait Prototypicality) =
within-subjects analysis=20
of variance ( <SMALLCAP>ANOVA </SMALLCAP>) performed on latencies =
revealed a=20
main effect of trait prototypicality, <I>F </I>(2, 118) =3D 10.71, <I>p =
</I>&lt;=20
.0001. As expected, similarity judgments involving self-prototypical =
traits and=20
similarity judgments involving other-prototypical traits were =
significantly=20
faster than judgments involving neither-prototypical traits: <I>F =
</I>(1, 59) =3D=20
19.99, <I>p </I>&lt; .0001, and <I>F </I>(1, 59) =3D 10.38, <I>p =
</I>&lt; .005,=20
respectively. </P>
<P>The main effect of the question form was not significant, <I>F =
</I>(1, 59)=20
&lt; 1. However, as predicted, both the overall interaction between =
trait=20
prototypicality and question form and the partial interaction between=20
self-prototypical versus other-prototypical contrast and question form =
were=20
significant: <I>F </I>(2, 118) =3D 4.12, <I>p </I>&lt; .02, and <I>F =
</I>(1, 59) =3D=20
7.43, <I>p </I>&lt; .01, respectively. To further clarify the meaning of =
the=20
overall interaction, two additional partial interactions were computed. =
</P>
<P>The partial interaction between question form and the =
other-prototypical=20
versus neither-prototypical contrast was significant, <I>F </I>(1, 59) =
=3D 5.59,=20
<I>p </I>&lt; .05. As predicted, judgments involving other-prototypical =
traits=20
were significantly faster for other-as-a-referent questions than for=20
self-as-a-referent questions, <I>F </I>(1, 59) =3D 6.60, <I>p </I>&lt; =
.02.=20
However, judgments involving neither-prototypical traits were not =
affected by=20
the question form, <I>F </I>(1, 59) &lt; 1. Similarly, the facilitating =
effect=20
of other-prototypical (compared to neither-prototypical) traits occurred =
for=20
other-as-a-referent questions, <I>F </I>(1, 59) =3D 16.87, <I>p </I>&lt; =
.0001,=20
but not for self-as-a-referent questions, <I>F </I>(1, 59) =3D 1.35, =
<I>ns.=20
</I></P>
<P>The partial interaction between question form and the =
self-prototypical=20
versus neither-prototypical contrast was not significant, <I>F </I>(1, =
59) &lt;=20
1. Contrary to predictions, judgments involving self-prototypical traits =
were=20
not significantly affected by the question form, <I>F </I>(1, 59) =3D =
1.35,=20
although there was a slight tendency in the predicted direction. =
Consequently,=20
the facilitating effect of self-prototypical (compared to =
neither-prototypical)=20
traits occurred for both self-as-a-referent and other-as-a-referent =
questions:=20
<I>F </I>(1, 59) =3D 11.77, <I>p </I>&lt; .001, and <I>F </I>(1, 59) =3D =
12.45, <I>p=20
</I>&lt; .001, respectively. </P>
<P>These results are consistent with the notion that both self and =
cognitive=20
representations of specific others serve as habitual reference points. =
However,=20
the fact that the advantage of self-prototypical as compared to=20
neither-prototypical traits occurred regardless of the question form =
suggests a=20
somewhat special status of self as a particularly powerful reference =
point that=20
is not easily affected by linguistic factors. </P>
<P>Although the main focus in this article is on latencies, an =
additional=20
analysis involving judgment data was also conducted. Surprisingly, a 2 =
=D7 3=20
(Question Form =D7 Trait Prototypicality) within-subjects =
<SMALLCAP>ANOVA=20
</SMALLCAP>performed on similarity judgments did not reveal a main =
effect of the=20
question form found in earlier studies, <I>F </I>(1, 58) &lt; 1. The =
only=20
significant effect was the main effect of trait prototypicality, <I>F =
</I>(2,=20
116) =3D 3.83, <I>p </I>&lt; .05. Similarity judgments involving =
self-prototypical=20
traits ( <I>M </I>=3D 6.18) and similarity judgments involving =
other-prototypical=20
traits ( <I>M </I>=3D 6.23) were significantly higher than judgments =
involving=20
neither-prototypical traits ( <I>M </I>=3D 5.85): <I>F </I>(1, 58) =3D =
4.31, <I>p=20
</I>&lt; .05, and <I>F </I>(1, 58) =3D 8.16, <I>p </I>&lt; .01, =
respectively. This=20
pattern of results may suggest that the shorter latencies of judgments =
involving=20
self-prototypical and other-prototypical traits were simply due to the =
greater=20
perceived similarity involved in such judgments. To evaluate this =
possibility, a=20
correlation between similarity judgments and latency of responses was =
computed=20
for each subject across the 42 judgments. Because the average =
correlation (using=20
<I>z </I>transformation) was only <FONT face=3Dsymbol>-</FONT>.11, such =
a=20
possibility seems unlikely. <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#fn3"><S=
UP>3=20
</SUP></A></FOOTNOTE></P>
<P>Because the pattern of interaction for the latency data was not =
exactly as=20
expected, a conceptual replication study was conducted. The design of =
Experiment=20
2 involved two major modifications. First, to eliminate the possibility =
of=20
carryover effects, the question-form variable was manipulated between =
subjects.=20
Second, the number of trials involving neither-prototypical traits was =
increased=20
so that all nonmatching combinations of the Person =D7 Trait Name matrix =
were=20
included. Each trait name used in the experimental trials was, =
therefore,=20
involved in the same number of similarity judgments. This eliminated a =
potential=20
confounding present in Experiment 1, in which self-prototypical trait =
names were=20
used more often than other-prototypical trait names. </P><A name=3DS-4>
<H3>
<CENTER>Experiment 2 </CENTER></H3><B>Method </B><B>Subjects </B>
<P>One hundred thirty-nine University of North Florida undergraduates=20
participated in the experiment in return for extra course credit. =
Subjects=20
participated in groups ranging from 3 to 22 participants. =
</P><B>Procedure </B>
<P>Each subject was seated in front of an IBM PC microcomputer and asked =
to=20
follow instructions that appeared on the screen. </P><B>Preliminary =
task. </B>
<P>The preliminary task was identical to the one in Experiment 1 except =
that in=20
the list of five standard traits <I>calmness </I>was substituted for=20
<I>politeness. </I></P><B>Similarity-judgments task. </B>
<P>Each subject made a total of 65 similarity judgments, which included =
8=20
unannounced practice trials and 56 experimental trials. About half (69) =
of the=20
randomly assigned subjects made judgments involving self as a subject =
["How=20
similar are you to ( <I>Person X </I>) in ( <I>Trait Y </I>)" =
questions],=20
whereas the remaining 70 subjects made judgments involving other as a =
subject=20
["How similar is ( <I>Person X </I>) to you in ( <I>Trait Y </I>)?" =
questions].=20
</P>
<P>The practice trials used traits given by the subject as the second =
most=20
characteristic traits of the self and of the two highly familiar others. =
Two=20
trials involving self-prototypical traits, two trials involving=20
other-prototypical traits, and four trials involving =
neither-prototypical traits=20
were included. Each of the seven persons named by the subject in the =
preliminary=20
task was included in at least one practice trial, with one person being =
included=20
in two trials. </P>
<P>The experimental trials used all combinations of the 8 =D7 7 matrix =
defined by=20
the eight remaining trait names (excluding trait names used in the =
practice=20
trials) and the seven persons. This resulted in 7 trials involving=20
self-prototypical traits, 7 trials involving other-prototypical traits, =
and 42=20
trials involving neither-prototypical traits. The trials were presented =
in a=20
constant semirandom order with the three levels of the trait =
prototypicality=20
variable completely counterbalanced across the 56 experimental trials. =
All other=20
aspects of procedure were the same as in Experiment 1. </P><B>Results =
and=20
Discussion </B>
<P>As in Experiment 1, all responses with latencies shorter than 1 s =
(0.5%) were=20
considered missing, and latencies over 15 s (2.3%) were truncated to =
that value.=20
The data for each subject were collapsed across the person category. =
</P>
<P>A comparison of mean latencies for the six categories of judgments is =

presented in <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#fig2">F=
igure 2=20
</A>. The pattern of results closely replicates the results of =
Experiment 1. A 2=20
=D7 3 mixedmodel <SMALLCAP>ANOVA </SMALLCAP>with trait prototypicality =
as a=20
within-subjects variable and question form as a between-subjects =
variable=20
performed on latencies revealed a main effect of trait prototypicality, =
<I>F=20
</I>(2, 274) =3D 8.36, <I>p </I>&lt; .0005. The planned comparisons =
revealed that=20
similarity judgments involving neither-prototypical traits were =
significantly=20
slower than judgments involving self-prototypical traits, <I>F </I>(1, =
137) =3D=20
20.97, <I>p </I>&lt; .0001, and marginally slower than judgments =
involving=20
other-prototypical traits, <I>F </I>(1, 137) =3D 2.25, <I>p </I>&lt; =
.15). </P>
<P>The main effect of question form was not significant, <I>F </I>(1, =
137) &lt;=20
1, but the interaction between trait prototypicality and question form =
was, <I>F=20
</I>(2, 274) =3D 7.20, <I>p </I>&lt; .001. As in Experiment 1, both the =
partial=20
interaction between question form and the self-prototypical versus=20
other-prototypical contrast, and the partial interaction between =
question form=20
and the other-prototypical versus neither-prototypical contrast were=20
significant: <I>F </I>(1, 137) =3D 9.01, <I>p </I>&lt; .005, and <I>F =
</I>(1, 137)=20
=3D 10.52, <I>p </I>&lt; .002, respectively. A similar partial =
interaction=20
involving self-prototypical versus neither-prototypical contrast was not =

significant, <I>F </I>&lt; 1. Consistent with the results of Experiment =
1,=20
judgments involving other-prototypical traits were significantly faster =
for=20
other-as-a-referent questions than for self-as-a-referent questions, =
<I>F=20
</I>(1, 137) =3D 5.14, <I>p </I>&lt; .05. However, the latencies of =
judgments=20
involving self-prototypical and neither-prototypical traits did not =
depend on=20
the question form (both <I>F </I>s &lt; 1). Similarly, the facilitating =
effect=20
of other-prototypical (as compared to neither-prototypical) traits =
occurred for=20
other-as-a-referent questions, <I>F </I>(1, 68) =3D 11.72, <I>p </I>&lt; =
.002, but=20
not for self-as-a-referent questions, <I>F </I>(1, 68) =3D 1.46. =
However, the=20
facilitating effect of self-prototypical traits occurred for both=20
self-as-a-referent questions, <I>F </I>(1, 68) =3D 15.78, <I>p </I>&lt; =
.0002, and=20
other-as-a-referent questions, <I>F </I>(1, 68) =3D 6.95, <I>p </I>&lt; =
.02. </P>
<P>These results, which closely replicate the results of Experiment 1, =
strongly=20
suggest that judgments involving self-prototypical traits might be less=20
sensitive to variations in transient reference points than judgments =
involving=20
other-prototypical traits. Because in Experiment 2 every trait name was =
used in=20
exactly the same number of judgments, we can exclude the possibility =
that the=20
results of Experiment 1 were due to self-prototypical trait names being =
used=20
much more often than other-prototypical trait names. However, another=20
possibility of the method artifact must be considered. Because in both=20
experiments self-prototypical traits were self-generated whereas most =
(five out=20
of seven) other-prototypical traits were not, it is possible that the =
difference=20
between the two sets of traits was due to the different proportion of=20
self-generated items. The self-generated traits might, for instance, =
have=20
involved stronger trait=97person associations than non-self-generated =
(standard)=20
traits. </P>
<P>To evaluate the plausibility of such an alternative interpretation, a =
2=20
(other-prototypical vs. neither-prototypical traits) =D7 2 =
(self-generated vs.=20
standard trait names) =D7 2 (self-as-a-referent vs. other-as-a-referent =
question=20
form) mixed-model <SMALLCAP>ANOVA </SMALLCAP>was conducted on the =
latency data.=20
<A =
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#fn4"><S=
UP>4=20
</SUP></A></FOOTNOTE>This analysis yielded the expected significant =
Trait=20
Prototypicality =D7 Question Form interaction, <I>F </I>(1, 137) =3D =
7.26, <I>p=20
</I>&lt; .01, and the marginally significant main effect of trait=20
prototypicality, <I>F </I>(1, 137) =3D 3.40, <I>p </I>&lt; .07. The main =
effect of=20
the trait source (self-generated vs. standard) was also marginally =
significant,=20
<I>F </I>(1, 137) =3D 3.59, <I>p </I>&lt; .07, with judgments involving=20
self-generated traits being faster ( <I>M </I>=3D <FONT =
face=3Dsymbol>-</FONT>4.646)=20
than judgments involving standard traits ( <I>M </I>=3D 4.887). <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#fn5"><S=
UP>5=20
</SUP></A></FOOTNOTE>However, and most important, the three-way =
interaction was=20
not significant, <I>F </I>(1, 137) &lt; 1. This indicates that the =
difference in=20
sensitivity to the question-form manipulation between judgments =
involving=20
self-prototypical traits and judgments involving other-prototypical =
traits was=20
not because the names of all self-prototypical traits were =
self-generated=20
whereas the names of most of the other-prototypical traits were not. No =
other=20
significant effects were found. <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#fn6"><S=
UP>6=20
</SUP></A></FOOTNOTE></P>
<P>As in Experiment 1, an analysis of judgment data was also conducted. =
A 3 =D7 2=20
mixed-model <SMALLCAP>ANOVA </SMALLCAP>performed on similarity judgments =

revealed a significant effect of trait prototypicality, <I>F </I>(1, =
274.) =3D=20
7.88, <I>p </I>&lt; .002. Similarly as in Experiment 1, judgments =
involving=20
neither-prototypical traits were lower ( <I>M </I>=3D 5.68) than =
judgments=20
involving self-prototypical traits ( <I>M </I>=3D 6.08), <I>F </I>(1, =
137) =3D=20
13.06, <I>p </I>&lt; .0005, or other-prototypical traits ( <I>M </I>=3D =
6.01),=20
<I>F </I>(1, 137) =3D 17.85, <I>p </I>&lt; .0001. <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#fn7"><S=
UP>7=20
</SUP></A></FOOTNOTE>The effect of question form was nonsignificant, =
<I>F=20
</I>(1, 137) &lt; 1. However, the Trait Prototypicality =D7 Question =
Form=20
interaction was marginally significant, <I>F </I>(2, 274) =3D 2.14, <I>p =
</I>&lt;=20
.12. To clarify this interaction, simple effects of the question form =
variable=20
at the three levels of the trait prototypicality variable were computed. =
This=20
analysis revealed that self-as-a-referent questions resulted in greater=20
perceived similarity than other-as-a-referent questions in the case of=20
neither-prototypical traits ( <I>M </I>=3D 5.87 vs. <I>M </I>=3D 5.51), =
<I>F </I>(1,=20
137) =3D 4.62, <I>p </I>&lt; .05, but not in the case of =
self-prototypical traits=20
( <I>M </I>=3D 6.04 vs. <I>M </I>=3D 6.12), <I>F </I>(1, 137) &lt; 1, or =

otherprototypical traits ( <I>M </I>=3D 6.07 vs. <I>M </I>=3D 5.96), =
<I>F </I>=3D (1,=20
137) &lt; 1. This partially replicates results of earlier studies ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c3">Cod=
ol, 1987=20
</A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c9">Hol=
yoak=20
&amp; Gordon, 1983 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c13">Ka=
rylowski,=20
1989 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c44">Sr=
ull &amp;=20
Gaelick, 1983 </A>) in which greater perceived similarity for =
self-as-a-referent=20
questions was found. It also suggests the limited character of such an =
effect.=20
However, because the interaction was only marginally significant and =
because no=20
similar interaction was found in Experiment 1, this finding may simply =
be due to=20
Type I error. </P><A name=3DS-5>
<H3>
<CENTER>General Discussion </CENTER></H3>
<P>The main purpose of the two experiments was to examine some =
implications of=20
the notion that both self and representations of familiar others =
function as=20
cognitive prototypes and, as such, are habitually used as reference =
points in=20
social information processing. As predicted, self=97other similarity =
judgments=20
involving traits that were highly descriptive of either self =
(self-prototypical=20
traits) or the other person (other-prototypical traits) were faster than =

judgments involving traits that were highly descriptive of neither=20
(neither-prototypical traits). The comparison involving =
self-prototypical traits=20
constitutes a conceptual replication of earlier studies that =
investigated=20
accessibility of trait-related information depending on =
self-prototypicality. As=20
in those earlier studies, this comparison is inherently confounded by =
the use of=20
different trait names in the two sets. Such confounding is not present =
in the=20
comparison involving other-prototypical traits, however. The fact that =
not only=20
judgments involving self-prototypical traits but also (to a somewhat =
lesser=20
extent) judgments involving other-prototypical traits were faster than =
judgments=20
involving neither-prototypical traits supports the interpretation of the =
results=20
in terms of trait prototypicality. </P>
<P>It should be noted, however, that although the faster judgments =
involving=20
self-prototypical and other-prototypical traits are consistent with the =
notion=20
of self and familiar others as habitual reference points, such results =
may also=20
be interpreted outside of the reference point framework. What is =
sufficient is a=20
less restrictive assumption of high accessibility of self-prototypical =
and=20
other-prototypical traits. It was the interaction hypothesis that =
provided a=20
more specific test for the reference point interpretation. </P>
<P>As predicted, the impact of other-prototypical (as compared to=20
neither-prototypical) traits on latencies of similarity judgments was =
modified=20
by the semantic form of the question asked. In both studies, the =
facilitating=20
effect of other-prototypical traits occurred for questions that =
established the=20
other person as a transient reference point ("How similar are you to =
Person <I>X=20
</I>...?" questions) but not for questions that established the self as =
a=20
transient reference point ("How similar is Person <I>X </I>to you...?"=20
questions). This result provides evidence for the idea that familiar =
others who=20
exemplify specific characteristics are habitually used as reference =
points in=20
the perception of self with respect to such characteristics. The =
extensive=20
practice of comparing self (serving as a subject of comparison) to =
others (who=20
serve as reference points) along other-prototypical dimensions results =
in=20
judgments of this kind being relatively easy to make. </P>
<P>The facilitating effect of self-prototypical (as compared to=20
neither-prototypical) traits on judgment latencies did not depend on the =

transient reference point as established by the question form. In both =
studies,=20
the advantage of self-prototypical traits occurred for both "How similar =
are you=20
to <I>X </I>...?" and "How similar is <I>X </I>to you...?" questions, =
and there=20
was not even a trace of an interaction between the self-prototypical =
versus=20
neither-prototypical contrast and the question form variable. </P>
<P>The finding that judgments involving self-prototypical traits were =
fast=20
regardless of the question form could mean that such fast responses were =
due=20
entirely to high accessibility of self-prototypical traits, and that =
they had=20
nothing to do with the self as a habitual reference point. In this =
respect, the=20
results of the two studies provide more conclusive evidence for familiar =
others=20
as habitual reference points (significant interaction) than for the self =
as a=20
habitual reference point (main effect only). However, it would be =
difficult to=20
think of a theoretical model in which a special status of habitual =
reference=20
points could be assumed for representations of familiar others but not =
for the=20
self. Such an interpretation of the results regarding judgments =
involving=20
self-prototypical traits seems, therefore, unlikely. </P>
<P>A more likely interpretation of those results is that, compared to =
other=20
social prototypes, self (as described by self-prototypical =
characteristics) is a=20
more rigid reference point that is not easily affected by the semantic =
form of=20
the question asked. On a more general level, our results imply a =
nonlinear=20
relation between prototypicality of the concepts involved in similarity=20
judgments and the sensitivity of judgment latencies to the question =
form. At one=20
extreme are nonprototypical concepts that are not habitually used as =
reference=20
points and therefore produce slow judgments regardless of the question =
form.=20
This was represented in our experiments by the judgments involving=20
characteristics with respect to which neither the self nor the other =
person was=20
a prototype. The other extreme consists of particularly strong, rigid =
prototypes=20
that tend to produce quick judgments regardless of whether or not the =
transient=20
reference point as implied by the question form and the habitual point =
of=20
reference agree. This end of the continuum was represented in our =
studies by=20
judgments involving self-prototypical characteristics. It is in the case =
of=20
prototypes that lie between the two extremes that the question form =
makes a=20
difference, producing faster responses when the two types of reference =
points=20
agree. This kind of situation was produced in our experiments by =
judgments=20
involving other-prototypical traits. </P>
<P>Such an interpretation is consistent with the results of a study by =
<A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c31">Ro=
gers,=20
Kuiper, and Rogers (1979, Experiment 2) </A>. Subjects in that study =
were=20
presented with pairs of adjectives differing with respect to =
independently=20
assessed self-descriptiveness and were asked to make decisions as to =
which of a=20
pair of adjectives described them either best or least. The results =
showed that=20
responses were faster when the subjects were required to select =
adjectives=20
describing them best. However, no semantic congruity effect was found; =
that is,=20
there was no interaction between degree of self-descriptiveness and the =
type of=20
instruction. <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c31">Ro=
gers et=20
al. (1979) </A>noted that this lack of interaction constituted an =
exception from=20
a pattern shown in a number of other studies that found consistent =
evidence for=20
the semantic congruity effect using a variety of comparison tasks =
involving both=20
nonsocial and social stimuli (see <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c44">Sr=
ull &amp;=20
Gaelick, 1983 </A>, for additional citations). Subjects in such studies =
were=20
faster to select the higher (e.g., greater, brighter, more preferred, or =
older)=20
of the two stimuli if the stimuli were located in the upper half of the=20
continuum. However, they were relatively faster to select the lower =
(e.g.,=20
smaller, dimmer, less preferred, or younger) of the two stimuli if the =
stimuli=20
were located in the lower half of the continuum. For instance, in a =
typical=20
study involving paired comparison of numbers, subjects needed more time =
to=20
answer the question "Which is larger, 2 or 3?" than to answer the =
question=20
"Which is larger, 8 or 9?". However, the pattern was reversed for the =
"Which is=20
smaller...?" questions: Answering the question "Which is smaller, 2 or =
3?" took=20
less time than answering the "Which is smaller, 8 or 9?" question. </P>
<P>In interpreting their results, <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c31">Ro=
gers et=20
al. (1979) </A>used <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c8">Hol=
yoak's=20
(1978) </A>model of magnitude comparisons. The model assumes that people =
compare=20
symbolic stimulus magnitudes with respect to a reference point and that =
the=20
choice of a (transient) reference point can be determined by the =
question asked.=20
For instance, in comparing digits, the "Which is larger...?" question=20
establishes a reference point at the high end of the scale (closer to =
9),=20
whereas the "Which is smaller...?" question establishes a reference =
point at the=20
low end of the scale (closer to 1). Because discriminability of stimuli =
is=20
greater in the vicinity of a reference point, the semantic congruity =
effect=20
occurs. <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c31">Ro=
gers et=20
al. (1979) </A>claimed that the reason the symbolic distance effect does =
not=20
occur for self-reference judgments is that the person's view of self =
constitutes=20
a habitual point of reference that is particularly powerful and rigid =
and,=20
therefore, not easily affected by the instruction. Our results support =
such a=20
conclusion and are consistent with the claim that self has a somewhat =
special=20
status as a habitual reference point. </P>
<P>Such a special status of the self does not necessarily imply its =
uniqueness.=20
It is possible that some other particularly strong or frequently used =
prototypes=20
may function in a similarly rigid way. Future studies should explore =
this issue=20
by looking at the relation between the impact of transient reference =
points on=20
the latency of judgments depending on various characteristics of the =
prototypes=20
involved, including their elaboration, salience, and frequency of use. =
</P>
<P>Although the focus of this article is on latencies of similarity =
judgments=20
and not on the judgments themselves, the failure to consistently =
replicate=20
results of earlier studies regarding the asymmetry effect in =
self=97other=20
similarity judgments needs to be addressed. At a conceptual level, one =
could=20
argue that both <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c47">Tv=
ersky's=20
(1977 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c48">Tv=
ersky=20
&amp; Gati, 1978) </A>feature-matching model and <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c3">Cod=
ol's=20
(1987) </A>motivational model predict asymmetry mainly for judgments of=20
similarity "in general"=96that is, when no dimension is specified =
(Karylowski, in=20
press). However, at least two studies in which the asymmetry effect was =
found (=20
<A =
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c9">Hol=
yoak=20
&amp; Gordon, 1983 </A>, Experiment 1; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c13">Ka=
rylowski,=20
1989 </A>) used judgments similar to the ones used in the present =
studies =96that=20
is, involving specific personality characteristics. One possibility is =
that the=20
critical difference between the present studies and those earlier =
studies in=20
which the asymmetry effect was found is that the present instructions =
emphasized=20
speed rather than accuracy of judgments. Perhaps when subjects try to =
work as=20
fast as possible, subtle differences in judgment content due to question =
form=20
are more difficult to detect. More important, even when the asymmetry =
effect in=20
judgment content is found ( <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c9">Hol=
yoak=20
&amp; Gordon, 1983 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c13">Ka=
rylowski,=20
1989 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c44">Sr=
ull &amp;=20
Gaelick, 1983 </A>), its interpretation in terms of habitual reference =
points is=20
somewhat problematic because of the possibility of alternative =
interpretations=20
in terms of <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c47">Tv=
ersky's=20
(1977 </A>; <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c48">Tv=
ersky=20
&amp; Gati, 1978) </A>feature-matching model or <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c3">Cod=
ol's=20
(1987) </A>motivational model. In this respect, the use of latency data =
offers=20
an important advantage because neither of those two alternative =
interpretations=20
would lead to the predictions tested (and largely confirmed) in the =
present=20
experiments. </P><!--plsfield:References-->
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categorization </I>(pp. 81=9798). Hillsdale, NJ: Erlbaum.)=20
<P><BR><A name=3Dfn1><B>1 </B>
<P>The standard traits were selected from the list compiled by <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c37">Ro=
thbart=20
and Park (1986) </A>. Each trait scored above average with respect to =
frequency,=20
favorability, and confirmability. </P><BR><A name=3Dfn2><B>2 </B>
<P>This was based on the assumption that prototypical attributes of an =
object=20
(self or other) are likely to be seen as the most characteristic =
attributes of=20
that object (cf. <A=20
href=3D"http://spider.apa.org/ftdocs/psp/1990/june/psp586975.html#c34">Ro=
sch, 1978=20
</A>). </P><BR><A name=3Dfn3><B>3 </B>
<P>To refute the possibility of such an artifact even further, latency =
data were=20
reanalyzed using scores adjusted for perceived similarity (residuals). =
All=20
findings of the original <SMALLCAP>ANOVA </SMALLCAP>were replicated. =
</P><BR><A=20
name=3Dfn4><B>4 </B>
<P>As in the original analysis, qustions involving other-prototypical =
and=20
neither-prototypical traits used the same trait names and the same =
persons (in=20
different combinations). A similar reanalysis of data from Experiment 1 =
was not=20
possible because the set of qustions involving neither-prototypical =
traits did=20
not include all combinations of trait names and person names required to =
perform=20
such analysis. </P><BR><A name=3Dfn5><B>5 </B>
<P>Because judgments involving self-generated trait names and judgments=20
involving standard trait names included in this analysis were made with =
respect=20
to two different sets of characters, the meaning of this finding is =
unclear.=20
However, an additional 2 (question form) =D7 2 (self-generated vs. =
standard trait=20
names mixed-model <SMALLCAP>ANOVA </SMALLCAP>performed on the complete =
set of=20
judgments invlving neither-prototypical traits revealed a significant =
main=20
effect of the type of trait name variable, <I>F </I>(1, 137) =3D 5.34, =
<I>p=20
</I>&lt; .05, thus providing nonconfounded evidence that judgments =
invlving=20
self-generated traits were faster ( <I>M </I>=3D 4.724) than judgments =
involving=20
standard trait names ( <I>M </I>=3D 4.919). </P><BR><A name=3Dfn6><B>6 =
</B>
<P>Another possibility of an artificat is that answering questions in =
the=20
preliminary task temporarily increased the accessibilityt of =
person=97trait=20
associations for self-prototypical and traits and that this was =
responsible for=20
faster judgments invlving such traits. To evaluate this possibility, the =
latency=20
scores were recomputed for the first 27 and the last 27 judgments =
separately.=20
Because any effects due to increased accessibility would occur primarily =
during=20
the early trials of the similarity judgments task, such an =
interpretation=20
implies one or more interactions involving the timing variable. A 3 =D7 =
2 =D7 2=20
(Trait Prototypicality =D7 Timing =D7 Question Form) <SMALLCAP>ANOVA=20
</SMALLCAP>revealed, in addition to confirming the results of th =
original=20
analysis, a highly significant main efect of timing, <I>F </I>(1, 137) =
=3D 59.01,=20
<I>p </I>&lt; .0001, with the first 27 judgments taking longer ( <I>M =
</I>=3D=20
5.006) than the last 27 judgments ( <I>M </I>=3D 4.293). However, no =
interaction=20
involing the timing variable appraoched significance (all <I>p </I>s =
&gt; .25),=20
which speaks against the possibility of any of the results of the =
original=20
analysis being due to the nature of the preliminary task. (A similar =
reanalysis=20
of data from Experiment 1 was not conducted because matching judgments =
differing=20
in the question form were often made during two different segments of =
the=20
similarity judgment task.) </P><BR><A name=3Dfn7><B>7 </B>
<P>As in Experiment 1, reanalysis of latency data was performed on =
scores=20
adjusted for perceived similarity (the average correlation between =
similarity=20
judgments and latency of responses was <FONT face=3Dsymbol>-</FONT>.10). =
All of=20
the effects found in the original analysis were replicated, thus =
speaking=20
against the possibility that shorter latencies of self-prototypical and=20
other-prototypical judgments were due to greater perceived similarity. =
</P><!--plsfield:Frontmat-->
<HR>
<BR>Preparation of this article was supported by awards from the =
University of=20
North Florida Faculty Development Fund. <BR>Preliminary results were =
presented=20
during the 34th Annual Meeting of the Southeastern Psychological =
Association,=20
March 1988, and during the 96th Annual Convention of the American =
Psychological=20
Association, August 1988. <BR>I am indebted to Linda A. Foley, Russell =
A. Jones,=20
Chris Leone, and anonymous reviewers for their helpful comments.=20
</ACKN><BR>Correspondence may be addressed to <FNAME>Jerzy J. =
Karylowski,=20
Department of Psychology, University of North Florida, Jacksonville, =
Florida,=20
32216. <FONT size=3D-1><BR>Received: <RECEIVED>April 3, 1989 =
<BR>Revised: December=20
14, 1989 <BR>Accepted: December 28, 1989 </FONT>
<P><!--plsfield:Figures-->
<P><A name=3Dfig1>Figure 1. Latencies of similarity judgments as a =
function of=20
trait prototypicality and question form in Experiment 1. <BR>
<P><A name=3Dfig1a><IMG=20
src=3D"http://spider.apa.org/ftdocs/psp/1990/june/S_psp586975fig1a.jpg"><=
BR><BR><BR><A=20
name=3Dfig2>Figure 2. Latencies of similarity judgments as a function of =
trait=20
prototypicality and question form in Experiment 2. <BR>
<P><A name=3Dfig2a><IMG=20
src=3D"http://spider.apa.org/ftdocs/psp/1990/june/S_psp586975fig2a.jpg"><=
BR><BR><BR></A></P></BODY></HTML>

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