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Research

Research Interests:

Vertical (e.g., supply chain/distribution) and horizontal (e.g., competition) business relationships and practices with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result.

Publications:

Moss, Diana, Gregory T. Gundlach and Albert Foer (2011), “Systems Competition,” Special Issue of the Antitrust Bulletin, forthcoming.

Gundlach, Gregory T. (2010), "Antitrust Analysis of Resale Price Maintenance After Leegin (part II)," Special Issue of the Antitrust Bulletin, 55 (2).

Gundlach, Gregory T. (2010), "Antitrust Analysis of Resale Price Maintenance After Leegin (part I)," Special Issue of the Antitrust Bulletin, 55 (1).

Gundlach, Gregory T., Joseph P. Cannon and Kenneth Manning (2010), "Free Riding and Resale Price Maintenance: Insights from Marketing Research and Practice," Antitrust Bulletin, forthcoming.

Mentzer, John and Gregory T. Gundlach (2010), “Exploring the Relationship Between Marketing and Supply Chain Management: Introduction to the Special Issue,” Special Issue of the Journal of the Academy of Marketing Science, forthcoming.

Gundlach, Gregory T., Kevin Bradford and William L. Wilkie (2010), Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearm Industry, Journal of Public Policy & Marketing, forthcoming.

Gundlach, Gregory T. and William L. Wilkie (2010), Stakeholder Marketing: Why ‘Stakeholder’ was omitted from AMA’s Official 2007 Definition of Marketing, and Why the Future is Bright for Stakeholder Marketing, Stakeholder Marketing, Special Issue of the Journal of Public Policy & Marketing, forthcoming.

Gundlach, Gregory T. and Joseph P. Cannon (2009), “‘Trust But Verify’? The Performance Implications of Verification Strategies in Trusting Relationships, Journal of the Academy of Marketing Science, forthcoming.

Gililand, David I., Bello, Daniel C. and Gundlach, Gregory T. (2009), “Control-Based Channel Governance and Relative Dependence,” Journal of the Academy of Marketing Science, forthcoming.

Gundlach, Gregory T. and William L. Wilkie (2008), AMA’s New Definition of Marketing: Perspective and Commentary on the 2007 Revision, Journal of Public Policy & Marketing, 28 (2), 259-264.

Gundlach, Gregory T. and Albert Foer (2008), Buyer Power in Antitrust: An Overview of the American Antitrust Institute’s Symposium on Buyer Power, Special Issue of the Antitrust Bulletin, 53 (2), 233-240.

Frankel, Robert, Yemisi A. Bolumole, Reham A. Eltantawy and Antony Paulraj (2008), “The Domain and Scope of Supply Chain Management’s Foundational Disciplines- Insights and Issues to Advance Research,” Journal of Business Logistics, 29 (1), 1-30.

Gundlach, Gregory T. (2008), “The American Marketing Association’s 2004 Definition of Marketing: Perspectives on its Implications for Scholarship and the Role and Responsibility of Marketing in Society,” Journal of Public Policy & Marketing, 26 (3), pp. 243-250.

Gundlach, Gregory T. and Albert Foer (2007), “The Future of Aftermarkets in Systems Competition: an Overview of the American Antitrust Institute’s Invitational Symposium,” Special Issue of the Antitrust Bulletin, 52 (1), 1-16.

Gundlach, Gregory T. (2007), “Aftermarkets, Systems and Antitrust: a Primer,” Antitrust Bulletin,. 52 (1), 17-30.

Ashutosh Dixit, Naresh K. Malhotra, Gregory T. Gundlach, and Fred C. Allvine (2006), “Aggressive and Predatory Pricing:Insights and Empirical Examination in the Airline Industry ” Journal of Public Policy & Marketing, 25 (2), Fall, 172-187.

Gundlach, Gregory T., Yemisi A. Bolumole, Reham A. Eltantawy and Robert Frankel (2006) “The Changing Landscape of Supply Chain Management, Marketing Channels of Distribution, Logistics and Purchasing,” Journal of Business and Industrial Management, 21 (7), 428 - 438.

Gundlach, Gregory T., “Complexity Science and Antitrust? (2006), Antitrust Bulletin, 51 (1), Spring, 17-30.

Gundlach, Gregory T. and Albert Foer (2006), “Complexity, Networks and the Modernization of Antitrust: The American Antitrust Institute’sRoundtable on the Science of Complexity and Antitrust,” Antitrust Bulletin, 51 (1), Spring, 1-15.

Bradford, Kevin D., Gregory T. Gundlach and William L. Wilkie (2005), Countermarketing in the Courts: The Case of Marketing Channels and Firearm Diversion,” Journal of Public Policy & Marketing, 24(2), 284-298.

Gundlach, Gregory T. and Albert Foer (2004), Combining Horizontal and Vertical Analysis in Antitrust: The American Antitrust Institute’s Roundtable on the Implications of the Work of Robert L. Steiner,” Antitrust Bulletin, XLIX (4), 821-840.

Desrochers, Debra, Gregory T. Gundlach and Albert Foer (2003), “Analysis of Antitrust Challenges to Category Captain Arrangements,” Journal of Public Policy and Marketing, 22(2), 201-215.

Gundlach, Gregory T. and Joan M. Phillips (2003), What do Business Schools Teach about Antitrust?: Contributions and Challenges of Marketing to Antitrust”, New York University Law Review, 47(1), 51-66.

Gundlach, Gregory T. and Joan M. Phillips (2002), “Marketing in Antitrust: Contributions and Challenges,” Journal of Public Policy & Marketing, 21(2), 250-253.

Gundlach, Gregory T. (2002), “Research Workshop and Conference on Marketing, Competitive Conduct, and Antitrust Policy,” Journal of Public Policy & Marketing, 21(2), 224-226.

Wilkie, William L., Debra M. Desrochers and Gregory T. Gundlach (2002), “Marketing Research and Public Policy: The Case of Slotting Fees,” Journal of Public Policy & Marketing, 21(2), 275-288.

Gundlach, Gregory T., Joan M. Phillips and Debra M. Desrochers (2002), “Antitrust and Marketing: A Primer and Call to Research,” Journal of Public Policy & Marketing, 21(2), 232-236.

Gundlach, Gregory T. (2001), “Competition Policy and Antitrust Law: Introduction to the Special Issue,” Journal of Public Policy & Marketing, 20 (1), 1-2.

Gundlach, Gregory T. (2001), “Choice as the Focus of Antitrust: A Marketing Perspective,” University of Pittsburgh Law Review, 62 (3), 527-533.

Bloom, Paul N., Gregory T. Gundlach, and Joseph P. Cannon (2000), “Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers,” Journal of Marketing, 64(2), 92-108.

Cannon, Joseph E., Gregory T. Gundlach, and Ravi S. Achrol (2000), “Contracts, Norms and Plural Form Governance,” with Ravi S. Achrol, Journal of the Academy of Marketing Science, 28 (2), 180-194.

Dant, P. Rajiv and Gregory T. Gundlach (1999), “The Challenge of Autonomy and Dependence in Franchised Channels of Distribution,” Journal of Business Venturing, 14, 35-67.

Achrol, Ravi S. and Gregory T. Gundlach (1999), “Legal and Social Safeguards Against Opportunism in Exchange,” Journal of Retailing, 75 (1), 107-124.

Wilkie, William L., Carl F. Mela, and Gregory T. Gundlach (1998), “Does ‘Bait and Switch’ Really Benefit Consumers? Advancing the Discussion…,” Marketing Science, 17, No. 3, 290-293.

Cannon, Joseph P., Gregory T. Gundlach and Narakesari Narayandas (1998), “The Nature of Trust and its Impact on Relationship Management Activities: An Approach to Effective Customer-Supplier Partnering,” NAMA Journal, 34(4), 10-11, 21-23.

Wilkie, William L., Carl F. Mela, and Gregory T. Gundlach (1998), “Does ‘Bait and Switch’ Really Benefit Consumers?,” Marketing Science, 17, No. 3, 273-282.

Gundlach, Gregory T. and Joseph P. Guiltinan (1998), “A Marketing Perspective on Predatory Pricing,” Antitrust Bulletin, XLII (3-4), 883-916.

Gundlach, Gregory T. and Paul N. Bloom (1998), “Slotting Allowances and the Retail Sale of Alcohol Beverages,” Journal of Public Policy & Marketing, 17 (2), 173-184.

Gundlach, Gregory T. (1996), “Exchange Relationships and the Efficiency Interests of the Law,” Journal of Public Policy & Marketing, 15 (2), 185-202.

Guiltinan, Joseph P. and Gregory T. Gundlach (1996), “Aggressive and Predatory Pricing: A Framework for Analysis,” Journal of Marketing, 60 (3), 87-102.

Gundlach, Gregory T. (1995), “Price Predation: Legal Limits and Antitrust Considerations,” Journal of Public Policy & Marketing, 14 (November), 278-289.

Gundlach, Gregory T., Ravi S. Achrol and John T. Mentzer (1995), “The Structure of Commitment in Exchange,” Journal of Marketing, 59 (January), 78-92.

Gundlach, Gregory T. (1994), “Exchange Governance: The Role of Legal and Nonlegal Approaches Across the Exchange Process” Journal of Public Policy & Marketing, 13 (November), 246-258.

Gundlach, Gregory T. and Ernest R. Cadotte (1994), “Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting,” Journal of Marketin