Gregory T. Gundlach
	Professor of Marketing
	Phone: (904) 620-1341 Fax: (904) 620-2782 Email: ggundlac@unf.edu

• Gregory T. Gundlach. A faculty member of the Coggin College of Business, Gregory T. Gundlach is the Visiting Eminent Scholar in Wholesaling, Professor of Marketing and Director of the Center for Research and Education in Wholesaling at the University of North Florida. He is also Senior Research Fellow at the American Antitrust Institute an independent nonprofit Washington D.C. based education, research and advocacy organization. Before coming to the University of North Florida, Professor Gundlach was the John Berry, Sr. Professor of Business at the University of Notre Dame where he was a faculty member since 1987. Professor Gundlach received his Bachelor's Degree in 1979, his Master of Business Administration in 1981, his Doctor of Jurisprudence (law) in 1985, and his Doctor of Philosophy in Marketing in 1987. All four degrees are from the University of Tennessee, Knoxville.
  
  
• Professor Gundlach’s research interests focus on vertical (e.g., distribution and selling) and horizontal (e.g., competition) business relationships with particular emphasis on how such associations are managed and the nature of legal and public policy issues that may result. His research has appeared in numerous academic publications including the Journal of Marketing Research, Journal of Marketing, Journal of Public Policy & Marketing, Marketing Science, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of Business Venturing, Antitrust Bulletin, New York University Law Review and the University of Pittsburgh Law Review, among others. Professor Gundlach has been recognized as among the Top 50 Scholars in Marketing based on average annual citations¹ and is recognized as among the most prolific contributors to the Journal of Public Policy & Marketing over its 20 year history.²
  
  
• Among his recent activities, in his capacity as Senior Research Fellow with the American Antitrust Institute Professor Gundlach has co-chaired four annual international interdisciplinary roundtables on antitrust and business topics. These include the 2005 Invitational Roundtable on Complexity Science, Networks and the Modernization of Antitrust, 2004 Roundtable on Combining Horizontal and Vertical Analysis in Antitrust: Implications of the Work of Robert L. Steiner, 2003 Roundtable on Antitrust and Category Captains and the 2002 Roundtable on Marketing Competitive Conduct and Antitrust Policy. Overviews and select articles from each of the events have appeared in the Journal of Public Policy & Marketing and/or the Antitrust Bulletin. His recent book (with Paul Bloom), the Handbook of Marketing and Society (Sage) examines the impact of marketing practices on society. His forthcoming book (with William Wilkie and Lauren Block and other respected members of the field) due to be published in 2006 explores marketing in society.
  
  
• Professor Gundlach has served as Vice President of Marketing for the American Marketing Association’s Academic Council and is past Associate (Developmental) Editor for the Journal of Public Policy and Marketing where he oversaw a 600% increase over the prior 20 years in the number of articles published in the journal on competition policy and antitrust. He is currently or has been a member of the editorial boards of the Journal of Marketing, Journal of Retailing, Journal of Macromarketing, Journal of Public Policy & Marketing and the Journal of the Academy of Marketing Science.
  
  
• Professor Gundlach has also provided counsel and other expertise on marketing and public policy related issues to a variety of companies, trade associations and governmental agencies. His clients include Miller Brewing, Brown & Williamson, Mars, Inc., Carnival Cruise Lines, Conwood Inc., NAACP, Lorillard, RJ Reynolds, Caliber Learning Systems, Kinkos, Hills Pet Products, the Federal Trade Commission, the Bureau of Alcohol, Tobacco and Firearms, the U.S. Senate, the U.S. General Accounting Office, U.S. Department of Agriculture, California State Senate, the cities of Boston, Los Angeles, San Francisco and New York, among others.
  
  
• As part of his work, Professor Gundlach has testified before the U.S. Senate Small Business Committee, the Federal Trade Commission and the California State Senate on the nature and competitive effects of slotting allowances and fees. He frequently serves as a consultant in ongoing private litigation and proceedings involving competitive practices in marketing. In this capacity, Professor Gundlach served as an expert for Conwood Co. in their suit against rival United States Tobacco Co. that resulted in a $1.05 billion antitrust award – reportedly the largest antitrust jury verdict in U.S. history.
  
  
• Professor Gundlach has also worked to assist the Brady Center Against Gun Violence and other advocacy organizations in their national effort with cities across the country, national associations and other groups to curb the diversion and unlawful trafficking of firearms through the study of legal and illegal channels of distribution and competition in the sale of firearms. In this role, Professor Gundlach recently served as an expert in the first lawsuit (NAACP v. AcuSport et al 2003) to find that the marketing and distribution practices of handgun manufacturers and distributors created a nuisance and thereby harmed the public.

• Ph.D., J.D., M.B.A., B.S., University of Tennessee, Knoxville, TN

• Interorganizational exchange relationships and strategy, marketing channel management, vertical and horizontal trade practices -- both managerial and public policy/legal issues

• Marketing strategy/Strategic market management (simulation based course). Relationship marketing. Public policy in marketing. Principles of marketing.

• Gundlach, Gregory T., Lauren G. Block and William L. Wilkie (2006), Explorations of Marketing in Society, Thomson - Southwestern, forthcoming.
  
  
• Gundlach, Gregory T. and Albert Foer (2005) “Complexity, Networks and the Modernization of Antitrust: The American Antitrust Institute’s Invitational Roundtable,” Special Issue of the Antitrust Bulletin, Forthcoming.
  
  
• Gundlach, Gregory T. and Albert Foer (2004), “Combining Horizontal and Vertical Analysis in Antitrust: The American Antitrust Institute’s Roundtable on the Implications of the Work of Robert L. Steiner,” Special Issue of the Antitrust Bulletin, XLIX (4), Winter.
  
  
• Gundlach, Gregory T. (2002), Bringing Marketing Insight to Bear on Antitrust Policy and Competitive Conduct, Special Section of the Journal of Public Policy & Marketing, 21 (2), Chicago, IL: AMA
  
  
• Bloom, Paul N. and Gregory T. Gundlach (2001), Handbook of Marketing and Society, Los Angeles, CA: SAGE.
  
  

• Ashutosh Dixit, Naresh K. Malhotra, Gregory T. Gundlach, and Fred C. Allvine (2006), “Aggressive and Predatory Pricing: A Framework and Empirical Examination of the Airline Industry,” Journal of Public Policy & Marketing, forthcoming.
  
  
• Gundlach, Gregory T., Yemisi A. Bolumole, Reham A. Eltantawy and Robert Frankel (2006) “On the Nature and Interrelationship of Supply Chain Management, Marketing Channels of Distribution, Logistics and Purchasing: Implications for Scholarship,” Journal of Business and Industrial Management, forthcoming.
  
  
• Gundlach, Gregory T., “Complexity Science and Antitrust?” (2006), Antitrust Bulletin, forthcoming.
  
  
• Gundlach, Gregory T. and Albert Foer (2006), “Complexity, Networks and the Modernization of Antitrust: The American Antitrust Institute Invitational Roundtable,” Antitrust Bulletin, forthcoming.
  
  
• Bradford, Kevin D., Gregory T. Gundlach and William L. Wilkie (2005), “Countermarketing in the Courts: The Case of Marketing Channels and Firearm Diversion,” Journal of Public Policy & Marketing, 24(2), 284-298.
  
  
• Gundlach, Gregory T. and Albert Foer (2004), “Combining Horizontal and Vertical Analysis in Antitrust: The American Antitrust Institute’s Roundtable on the Implications of the Work of Robert L. Steiner,” Antitrust Bulletin, XLIX (4), 821-840.
  
  
• Desrochers, Debra, Gregory T. Gundlach and Albert Foer (2003), “Antitrust Challenges to Category Captain Arrangements,” Journal of Public Policy and Marketing, 22(2), 201-215.
  
  
• Wilkie, William L., Debra M. Desrochers and Gregory T. Gundlach (2002), “Marketing Research and Public Policy: The Case of Slotting Fees,” Journal of Public Policy & Marketing, 21(2), 275-288.
  
  
• Bloom, Paul N., Gregory T. Gundlach, and Joseph P. Cannon (2000), “Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers,” Journal of Marketing, 64(2), 92-108.
  
  
• Wilkie, William L., Carl F. Mela, and Gregory T. Gundlach (1998), “Does ‘Bait and Switch’ Really Benefit Consumers? Advancing the Discussion,” Marketing Science, 17, No. 3, 290-293.
  
  
• Wilkie, William L., Carl F. Mela, and Gregory T. Gundlach (1998), “Does ‘Bait and Switch’ Really Benefit Consumers,” Marketing Science, 17, No. 3, 273-282.
  
  
• Guiltinan, Joseph P. and Gregory T. Gundlach (1996), “Aggressive and Predatory Pricing: A Framework for Analysis,” Journal of Marketing, 60 (3), 87-102.
  
  
• Gundlach, Gregory T., Ravi S. Achrol and John T. Mentzer (1995), “The Structure of Commitment in Exchange,” Journal of Marketing, 59 (January), 78-92.
  
  
• Gundlach, Gregory T. and Ernest R. Cadotte (1994), “Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting,” Journal of Marketing Research, 31 (Fall), 516-532.
  
  
• Gundlach, Gregory T. and Patrick E. Murphy (1993), “Ethical and Legal Foundations of Relational Marketing Exchanges,” Journal of Marketing, 57 (October), 35-46.
  
  

¹ Helm, Amanda E., David Hunt and Mark B. Houston (2003), “Citation Frequency of Research Published in the Top Three Marketing Journals: Ranking of The Impact of Articles, Scholars and Institutions,” American Marketing Association, Chicago, IL.
² Sprott, David E., and Anthony D. Miyazaki (2002), “Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing,” Journal of Public Policy & Marketing, 21 (1), 105-125.