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E-Marketing, 4th Edition |
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Judy
Strauss,
University
of Nevada, Reno
Adel El-Ansary,
University
of North Florida
Raymond Frost, Ohio University
Publisher:
Prentice Hall
Copyright: 2006
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| Table
of Contents |
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I.
E-MARKETING IN CONTEXT
1. Convergence.
2. Strategic
E-Marketing.
3. The E-Marketing Plan.
II. E-MARKETING ENVIRONMENT
4.
Global Markets.
5. Ethical and Legal Issues.
III. E-MARKETING STRATEGY
6. Marketing
Knowledge.
7. Consumer Behavior.
8. Segmentation
And Targeting Strategies.
9. Differentiation
and Positioning Strategies.
IV.
E-MARKETING MANAGEMENT
10. Product.
11. Price.
12. The Internet
for Distribution.
13. E-Marketing
Communication.
14. Customer
Relationship Management. |
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| .: Marketing Channels,
7th Edition |
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Anne
Coughlan,
Northwestern University
Erin Anderson,
INSEAD
Louis W. Stern,
Northwestern University
Adel El-Ansary,
University of North Florida
Publisher:
Prentice Hall
Copyright: 2006
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| Table
of Contents |
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| PART ONE: INTRODUCTION |
| Chapter 1 |
Marketing
Channels: Structure, Functions, and
a Framework for Analysis |
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PART
TWO:
CHANNEL DESIGN: DEMAND, SUPPLY, AND
CHANNEL
EFFICIENCY
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| Chapter
2 |
Segmentation
for Marketing Channel Design: Service Outputs |
| Chapter
3 |
Supply-Side
Channel Analysis: Channel Flows and Efficiency
Analysis |
| Chapter
4 |
Supply-Side
Channel Analysis: Channel Structure and Intensity |
| Chapter
5 |
Gap
Analysis |
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| PART THREE:
CHANNEL IMPLEMENTATION |
| Chapter 6 |
Channel Power:
Getting It, Using It, Keeping It |
| Chapter 7 |
Managing Conflict
to Increase |
| Chapter 8 |
Strategic Alliances
in Distribution |
| Chapter
9 |
Vertical
Integration in Distribution |
| Chapter
10 |
Legal Constraints on Marketing Channel Policies |
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| PART
FOUR: CHANNEL INSTITUTIONS |
| Chapter 11 |
Retailing |
| Chapter 12 |
Wholesaling |
| Chapter 13 |
Franchising |
| Chapter 14 |
Supply Chain
Management |
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You are:
vistor
since October 1st 2000 |
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Adel I. El-Ansary
University of North Florida
Coggin College of Business
4567 St. Johns Bluff Rd. South
Jacksonville, Florida 32224
bldg 42 room 3220
(904) 620-1373
e-mail: aelansar@unf.edu |
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