Submitted by the Academic Programs
New Courses, Course Changes, and Programs of Study changes (2 packages)
Communication – Undergraduate
Add a new degree-major programBachelor of Arts- Communication Studies MajorSummary of the Changes:
The Department of Communication is submitting the B.A. in Communication Studies for new program approval of the program of study, including new courses. The UNF board of trustees approved this new degree plan on Jan. 10, 2017. The degree program does not exceed 120-hours. The total credit hour for this degree is: 3 credit hours of Prerequisites, 3 credit hours of Foundation, 15 credit hours for Minor, 8 credit hours for Foreign Language, 22 credit hours for the Applied major option, 21 credit hours for the Theory and Research major option, and 12 credit hours for major electives. The degree will include courses in mediated, interpersonal, and organizational communication. The B.A. in Communication Studies differs from the Department of Communication’s existing B.S. in Communication in that the B.S. focuses on preparing students for mass media jobs in journalism, advertising, and public relations, while the B.A. focuses on interpersonal and organizational communication within a wide variety of businesses. The B.A. in Communication Studies will provide the Jacksonville metropolitan region with high quality graduates equipped to pursue entry and/or supervisory positions in the public, private, non-profit, and governmental sectors in which critical thinking, research methods and effective communication skills are required. Interviews and surveys of students and the local business community indicate high demand for the B.A. in Communication Studies. No additional library resources are needed. No new resources are needed. No new lines are needed. The Department of Communication can teach the B.A. courses without new lines because many of the courses for the B.A. are already being offered every spring, summer, and fall as part of the current Minor in Communication Studies. B.A. in Communication Studies students can take these existing sections. New courses being created for this program of study include: COM 3XXX Mediated Communication (3 credits) COM 4XXX Communication Studies Capstone (3 credits) COM 4XXX Consequences of Cyberculture (3 credits) COM 4XXX Strategic Social Media (3 credits)(Click here for the program of study)
Add a new course
Mediated Communication (3 crs)
Prerequisites: "SPC2608: Fundamentals of Speech" or "SPC4064: Public Speaking for Professionals" and "COM3003: Principles of Communication Studies"Co-requisites: None
Course Description:Prerequisite: SPC 2608-Fundamentals of Speech or SPC 4604-Public Speaking for Professionals, COM 3003-Principles of Communication Studies Mediated Communication presents an introductory-level survey and overview of various new communication technologies and social media platforms. Through a discussion of their utility, functions, and roles within our society, their uses and implications across interpersonal, professional, cultural, and global contexts are assessed. This course looks at current trends in the rapidly evolving culture of mediated communication through the lenses of human communication. The impact of the evolution of the web, mobile technology, social media, and other types of digital communication are explored.
Communication Studies Capstone (3crs)
Prerequisites: "COM3003: Principles of Communication Studies" and "COM3120: Organizational Communication" and "COM3042: Interpersonal Communication" and "COM3752: Listening" and "COM3XXX: Mediated Communication"Co-requisites: None
Course Description:This course will enable students to successfully complete a practicum project of either a research or applied project to employ what has been learned in the Communication Studies program. This project will include a critical review of literature and an interview with a stakeholder.
Consequences of Cyberculture (3crs)
Prerequisites: NoneCo-requisites: None
Course Description:Consequences of Cyberculture presents an advanced, comprehensive, and critical examination of interpersonal, organizational, and social implications created by the Internet. The Internet and associated digital communication technologies have changed the way that humans around the globe interact, and have created a dynamic cultural shift in human communication behavior. This course will explore how the social web and emerging communication technologies facilitate, influence, and effect globalization, human relationships, social interaction, civic engagement, social discourse, privacy, and ethics. The processes of relationship formation and maintenance, information dissemination, mobile communication, and the transmission of messages instantaneously, virally, and cross-culturally are also examined.
Strategic Social Media (3crs)
Course Description:Strategic social media prepares students with industry-standard skills and techniques to utilize a variety of new and social media platforms for organizational purposes. Exploring professional uses of social media across a variety of industries, students examine the strategy and outcomes associated with digital content management, campaign planning, consumer engagement and interaction, social listening, online brand and reputation management, ethics and governance. Using historical milestones, case studies, emerging theories, and best practices, students come to recognize and understand the innovative and ever-evolving nature of the contemporary new media landscape in applied, pragmatic, and theoretical contexts.
Change an existing course
Pre Internship in Communication
We are requesting to change the prerequisites of MMC 3942 Pre Internship in Communication for B.A. in Communication Studies students. The prerequisites for B.A. in Communication Studies will be different then the prerequisites for B.S. in Communication Studies students. Communication Studies BA students: Prereqs: SPC 2608 or SPC 4064 or COM 3003; and COM 3120, COM 3042, COM 3752, COM 3XXX (Mediated Communication), COM 4XXX (Communication Studies Capstone); Junior or Senior standing as a Communication major; major GPA of 2.0 or higher. Coreq: Permission of Instructor.
Internship Senior Project
For Communication Studies BA students, Add Prerequisite: MMC 3942 Pre Internship in Communication (1 Credit).
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