Agenda Item FA 16-35

Submitted by the Academic Programs Committee

Coggin College of Business (Undergraduate) – (Economics & Geography & Marketing & Logistics):

New Courses (5 packages)

10/06/16: Passed

10/15/16: Approved

Log Number: 201601-33

Economics & Geography – Undergraduate


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Game Theory in Economics and Business
(3 crs)

ECO

Senior (4xxx)

400

Pre-requisite:
 "ECO2023: Principles of Microeconomics"
& "ECO2013: Principles of Macroeconomics
Co-requisite:
None

Course Description:

Prerequisites: ECO2013 Principles of Macroeconomics AND ECO2023 Principles of Microeconomics, OR permission of instructor. Introduction to game theory as applied in economics, business and the social sciences. Topics include simultaneous and sequential games, pure and mixed strategies, imperfect and incomplete information, best-response analysis, backwards induction, Nash equilibrium, Bayes' Theorem, repeated interaction and mechanism design.

 

Log Number: 201601-12

Marketing & Logistics – Undergraduate


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Social Media Marketing Strategy (3 crs)

MAR

Senior (4xxx)

XXX

Prerequisites:   
"MAR3023: Principles of Marketing"
Co-requisites:   
None

Course Description:

Social media has become an emerging and essential marketing communication channel for firms. Due to its fast-growing, innovative, and ever-evolving nature, social media has not been well understood from a strategic marketing perspective. Therefore, this course will focus on understanding social media and will examine the strategic use of social media for developing and implementing effective marketing strategies. (3 credit hours)

Pre-requisite: "MAR 3023: Principles of Marketing"

 

Log Number: 201601-23

Marketing & Logistics – Undergraduate


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Integrated Marketing Communications Management (3 crs) 

MAR

Senior (4xxx)

XXX

Prerequisites:   
“MAR3023: Principles of Marketing"
Co-requisites:   
None

Course Description:

Integrated marketing communications involves the development of marketing strategies and creative campaigns that weave together multiple forms of communication media (advertising, public relations, promotion, social media, etc.) to suit the particular messaging goals for a brand. The course exposes students to how both traditional and nontraditional tools of promotion are integrated to effectively communicate brand messages to both customers and stakeholders. It emphasizes the principles of branding and communications theory, the role of different tools in the promotional mix, their benefits in contributing to an integrated communications plan, the formulation of an integrated marketing communications plan, and the identification of ethical, social, and legal implications of integrated brand messages to customers and stakeholders (3 Credit hours). Prerequisite: MAR3023 (Principles of Marketing).

 

Log Number: 201601-24

Marketing & Logistics – Undergraduate


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Relationship Marketing Management (3 crs)

MAR

Senior (4xxx)

XXX

Prerequisites:   
“MAR3023: Principles of Marketing"
Co-requisites:   
None

Course Description:

Relationship marketing is a business strategy paradigm that focuses on the systematic development and maintenance of collaborative exchange relationships both internal and external to the firm. This course explores the emerging paradigm of relationship marketing, provides a structure and overview of its relevant dimensions, demonstrates its application in contemporary marketing management, and appraises and evaluates its future as a business strategy. The course will emphasize the concept, rationale, history, implications, scope, nature, practice, contributions and future of the relationship marketing paradigm (3 Credit hours). Prerequisite: MAR3023 (Principles of Marketing).

 

Log Number: 201601-25

Marketing & Logistics – Undergraduate


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Introduction to Marketing Analytics (3 crs)

MAR

Senior (4xxx)

XXX

Prerequisites:   
"MAR3023: Principles of Marketing"
AND "STA2023: (GM) Elem Statistics-Business"
Co-requisites:   
None

Course Description:

Analytics is defined as finding meaningful patterns in data. This overview course explores the very broad topic of analytics by focusing on the aspects most important to marketing managers in firms seeking to better discover data patterns and incorporate them into decisions. Students will learn the foundations of analytics, including preparing and managing modest-sized data sets, exploring and analyzing data with appropriate statistical tests, and communicating results to managers using effective language and visualizations. This course focuses on practical analysis and communication of results to managers to use in the decision-making process. Those successfully completing the course should feel comfortable approaching marketing data to discover meaningful patterns and communicate clear, understandable results that will facilitate decision making in all areas of marketing (3 Credit hours). Prerequisites: MAR3023 (Principles of Marketing) and
STA 2023 (Elem Statistics-Business).