Agenda Item FA 16-43

Submitted by the Academic Programs Committee

College of Arts and Science (Undergraduate) – (Communication)

New Degree Program Request- Proposal for Bachelor of Arts – Communication Studies Major (1 package)

12/01/16: Passed

12/08/16: Approved

01/10/17: UBOT

Log Number: 201601-35

New Degree Program Request:

Proposal for Bachelor of Arts – Communication Studies Major
- Undergraduate

Log Number: 201601-35


Summary of the Changes:

We propose a B.A. in Communication Studies. The program will be a 120-hour degree with a single track of core and elective courses. The degree will include courses in mediated, interpersonal, and organizational communication. The B.A. in Communication Studies will provide the Jacksonville metropolitan region with high quality graduates equipped to pursue entry and/or supervisory positions in the public, private, non-profit, and governmental sectors in which critical thinking, research methods and effective communication skills are required. Occupations such as organizational trainer, sales representative, buyer, or governmental program coordinator are options for program graduates. Some graduates with a B.A. in Communication Studies will enter advanced degree programs in the social sciences or professional degree programs, such as law school. Interviews and surveys of students and the local business community indicate high demand for the B.A. in Communication Studies. The B.A. in Communication Studies differs from the Department of Communication’s existing B.S. in Communication in that the B.S. focuses on preparing students for mass media jobs in journalism, advertising, and public relations, while the B.A. focuses on interpersonal and organizational communication within a wide variety of businesses. Demand for the B.A. in Communication Studies will come from across campus, including some students in the Department of Communication who want more options. No new lines are requested. No additional library resources are needed. Many of the courses for the B.A. are already being done in the current minor in communication studies. The new program will add four courses to the department catalog in addition to utilizing courses already on the books. Costs include money for several adjuncts to cover a few undergraduate classes currently being taught by faculty designated to teach classes in the B.A. in Communication Studies.
(Bachelor of Arts in Communication Studies Proposal Attachment)