Agenda Item FA 16-27

Submitted by the Academic Programs Committee

College of Arts & Sciences (Graduate) - (Communication, History, & Psychology)

New Courses, Course Changes & Programs of Study (3 packages)

05/12/16: Passed

05/19/16: Approved

Log Number: 201508-11

Communication – Graduate

Add a new degree-major program                        
Master of Science - Communication Management Major

Summary of the Changes:
The Department of Communication is submitting the Master of Science in Communication Management for new program approval of the program of study, including new courses. UNF board of trustees approved this new degree plan on January 12, 2016.
The Department of Communication will provide the core courses, and students will choose from one of five concentrations, which will come from the Coggin College of Business, the MPA program of the Department of Political Science and Public Administration, the College of Education and Human Services, and the Brooks College of Health. The 12-credit concentrations will be: Business, Nonprofit Management, Public Management, Leadership, and Public Health. The M.S. in Communication Management will be 36 hours in total and will include a thesis option and an applied research project option. The M.S. in Communication Management will be focused on teaching students how to be managers/leaders in communication companies (such as a public relations firms, advertising agencies, news outlets, or production companies). In addition, M.S. in Communication Management graduates can find employment in leadership positions at government agencies, healthcare companies, and businesses that have an in-house public relations/public information department. The M.S. in Communication Management can also prepare students for doctoral programs. Student will learn media management, strategy, metrics, economics, and business/communication ethical and legal issues.
No new faculty lines are needed because one third of the courses are already being offered by the five concentrations outside the Department of Communication, and adjuncts will be used to cover some undergraduate classes so that graduate faculty can teach graduate classes. A letter of financial support from COAS is attached.
New courses being created for this program of study include:

MMC 6XXX Foundations of Communication Management (3 credits)
MMC 6XXX Strategic Communication Theory (3 credits)
MMC 6XXX Qualitative Research Methods in Mass Communication
MMC 6XXX Quantitative Research Methods in Mass Communication
MMC 6XXX Ethics in Communication Management
COM 5XXX Organizational Communication (3 credits)
COM 5XXX Lying & Deception (3 credits)
COM 5XXX Listening (3 credits)
COM 5XXX Theory and Research Methods in Health Communication (3 credits)
COM 5XXX Small Group Communication (3 credits)
COM 5XXX Interpersonal Communication (3 credits)
COM 5XXX Interviewing: Theories and Methods (3 credits)
SPC 5XXX Theories of Persuasion (3 credits)
MMC 5XXX Political Advertising (3 credits)
MMC 5XXX Current Issues in Emerging Media (3 credits)
RTV 5XXX Media Management (3 credits)
MMC 5XXX Internship in Communication Management (3 credits)
MMC 6XXX Thesis/Applied Research Project (3 credits)

(Click here for the program of study)
  

Add a new course

Foundations of Communication Management (3 crs)

MMC

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course examines the development of communication models, relationships between models and research, functions of models and their impact on human communication in various media. This course also examines analytics and ways to measure outcomes in a digital world.

 

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Strategic Communication Theory (3 crs)

MMC

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course introduces the principles and the practice of strategic communications as it applies to the practice of public relations, advertising, marketing, and organizational communication in an increasingly multicultural/diverse/multinational environment. It is designed from a professional perspective and utilizes real-world examples/cases. Experienced communication professionals/managers will gain key insights in the identification of target publics/markets, or problem or opportunities through the use of relevant research databases.

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Qualitative Research Methods in Mass Communication (3 crs)

MMC

Graduate (6xxx)

XXX

Prerequisites: 
None
Co-requisites:   
None

Course Description:

The course examines a wide range of qualitative research methods used in mass communication in general, communication management in particular. It provides a comprehensive overview of research design, data collection, data analysis, and research report writing associated with qualitative research. The methods covered in the course include, but are not limited to, in-depth interviews, focus groups, case studies, textual/discourse analysis, historical analysis, field observation, and ethnography. The course also addresses mixed method designs. Ultimately, the course will help communication managers and others use valid and appropriate qualitative research methods in their professional communication practice and decision-making.

 

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Quantitative Research Methods in Mass Communication (3 crs)

MMC

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:
Prerequisites: Undergraduate statistics course or equivalent

This course introduces basic quantitative research designs, foundational mathematics of statistics, and basic statistical methods. This course focuses on principal concepts of the quantitative analysis in the literature. The course also addresses mixed method designs. The course will help communication managers and others use valid and appropriate qualitative research methods in their professional communication practice and decision-making.

Add a new course

Ethics in Communication Management
(3 crs)

MMC

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course introduces the application of ethical principles and decision-making in communication management. Students study both philosophical and practical ethical questions related to communication management.

 

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Thesis/Applied Research Project (3 crs)

MMC

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

Prerequisite: Permission of the M.S. in Communication Management graduate director.
In this course, students will complete either an academic thesis or a professional research project under the supervision of a faculty advisor and committee. Students will take this course twice to reach the required 6 credit hours of thesis/applied research project needed to graduate with M.S. in Communication Management.

 

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Organizational Communication (3 crs)

COM

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course examines the characteristics of, and dynamic relationships among, individual, interpersonal and group behavior as related to complex media-related organizations. Stress is placed on successful managerial strategies for minimizing workplace turbulence arising from employee behavior in the context of technological, structural, cultural and environmental factors. Management practices are viewed as metaphorical processes allowing the managers to understand the genetics of the organization with diversity and key competencies allowing for a new paradigm of management.

 

Add a new course

Lying & Deception (3 crs)

COM

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course examines lying and deception as strategic and manipulative behavior. Topics include the nature of truth, communication ethics, nonhuman deception, children’s use of deception, self-deception, pathological liars, con artists, imposters, and lie detection. Several contexts of deception (advertising, art, journalism, politics, relationships, etc.) will be explored.

 

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Listening (3 crs)

COM

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course explains the ins and outs of what good listening skills consist of, why they are important and how to improve them. The course helps you provides basic skills of listening, barriers to listening, listening habits, body language, and activities to improve listening habits.

 

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Theory and Research Methods in Health Communication (3 crs)

COM

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course will focus on theory and research methods in interpersonal, small group, and organizational communication in health contexts. Students will become familiar with theory relating to health communication; examine various research methods used in health communication research; and will demonstrate proficiency with theory by analyzing various health communication studies.

 

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Small Group Communication (3 crs)

COM

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course will introduce theories regarding the interaction of individuals in groups, and techniques of discussion applied to goal-oriented small group situations. Assignments and activities will increase understanding of communication in groups encountered in both personal and professional contexts. Topics considered include systems theory, decision-making, problem solving, leadership, power and status, parliamentary procedure, and group development. This course includes consideration of research methods, leadership, and conflict resolution applied to active community based learning as well as classroom learning activities.

 

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Interpersonal Communication (3 crs)

COM

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:
This course will introduce theories regarding the role of dyadic interaction in both personal and professional contexts. Topics include relational development, perception, self-concept, listening, language, nonverbal communication, culture, emotions, and conflict.

 

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Interviewing: Theories and Methods (3 crs)

COM

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course examines the research and methods of interviewing, including employment interviewing, journalistic interviewing, and focus group and oral history interviewing. Students will explore the theories of interviewing from both an employer's and an employee's perspective, as well as that of a broadcaster, a news reporter, and an academic. In addition, students will learn theories of the role of the interviewee. This course emphasizes researching and applying interviewing theory.

 

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Theories of Persuasion (3 crs)

SPC

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

The primary goal of this course is to provide students with a solid grounding in theories, principles, and strategies of social influence as they apply to everyday contexts in which influence attempts to take place. Students should gain familiarity with findings from empirical investigations on persuasion, social influence, and compliance gaining, and will learn about strategies and techniques of persuasion relation to a wide variety of real-life communication contexts, situations, and settings.

 

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Political Advertising (3 crs)

MMC

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

In this course, students examine the works of those who produce, cover and consume political advertising. Through course readings and written assignments, class discussion, and viewing political ads produced over the past 50 years, students will recognize many media strategies used to package candidates.

 

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Media Management (3 crs)

RTV

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

Students will learn the management techniques of various aspects of the broadcast industry by studying business structures and practices of radio and television operations in different markets.

 

Add a new course

Internship in Communication Management
(3 crs)

MMC

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

Students choosing to undertake a communication management-focused internship/job shadowing experience will successfully complete their experience and submit an essay reflecting upon the experience to a faculty supervisor.

 

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Current Issues in Emerging Media (3 crs)

MMC

Beginning graduate (5xxx)

XXX

Prerequisites:   
None
Co-requisites:    
None

Course Description:

As the way we communicate and consume media has changed, so have the principles of the media industry. Emerging media offers a variety of ways to deliver messages such as blogs, wikis, social media, new formats of ads such as display ads, video ads, search engines, etc. This course is designed 1) to provide students with a good understanding of various new communication technologies and how they are incorporated into online communication process. In addition to communication implications, this course provides the critical perspective of new media technologies.

 


Supporting Note from Dr. David Fenner, Senior Associate Dean (Log# 201508-11)

 


From:             Fenner, David 
Sent:              Tuesday, March 29, 2016 11:06 AM
To:                  Bovenzi, Michael ; Hochwald, Scott ; Klostermeyer, William                            
Cc:                  Lai-Chin, Fong Chuen ; Parmelee, John 
Subject:          RE: Communications Masters APC# 201508-11
 

To the Academic Programs Committee and the Faculty Association,

The College of Arts and Sciences strongly supports the creation of a Master’s of Science in Communication Management degree. This degree will take no resources that are not already committed or able to be committed from college funds. No new faculty lines are needed; one third of the courses being offered are from outside the Department of Communication – and these are all presently existing courses; adjuncts (three or four) will be used to cover some courses in order to free up regular faculty in Communication to teach in this new MS; COAS is prepared to offer the course release(s) necessary for a Graduate Program Director for this degree. Adjuncts are appropriate for contribution to the department and the program, if that is called for, given that they will come from the ranks of experienced executives in their fields; industry expertise is essential for the full success of graduates from Comm programs. We do not anticipate much reduction in enrollments from other degree programs in favor of this program; we expect that this will tap into a new regional student market.

David Fenner
Associate Dean, COAS                                                                                                                                  

Log Number: 201601-15

History – Graduate

Change a degree-major of an existing program
Master of Arts – History Major


Summary of the Changes:
Summary of changes to the MA Program in History:
1) Of the required 9 credit hours of 6000-level readings seminars, the 3 credits outside of a student’s concentration may also include LAH 6905 Readings in Latin American History I OR LAH6906 Readings in Latin American History II OR readings seminars with AFH or ASH designation.
2) Of the required 12 credit hours of 5000/6000-level elective credit, 6 credits must be courses with AFH or ASH or LAH designation, in any combination.
3) Minor changes to program-description language.
a) Readings "Courses" has been changed to Readings "Seminars" to standardize language across catalog entries.
4) Information has been added to clarify details of current policy.
a) For non-thesis students taking DIS or Internship credits, "No more than 6 of the 9 credits may fall into any one category (HIS 6905 Directed Independent Study or HIS 6946 Internship in History)."
b) "Students may take no more than four classes (12 hrs), including HIS 6905 (Directed Independent Study) and excepting HIS 6971 (Thesis Research) with any one faculty member." This applies to all students in the program.
c) "Designation of official manuscript/footnote for thesis, and non-thesis papers: “Chicago Manual of Style,” using footnotes, not endnotes." This applies to all students in the program.
d) "Only one section of HIS 6946 (Internship in History) and one section of HIS 6905 (Directed Independent Study will be permitted for the thesis program." This applies to students in the thesis program.
e) The phrase "Internships will not substitute for seminars" has been edited to read "Independent Studies and Internships may not substitute for required Readings Seminars or Research Seminars." This applies to all students in the program.
The total number of credits (36) required to complete the degree program remains the same.
Rationalization:
Changes 1) and 2) enhance our students’ research and analytical skills in international history to better position them in the contemporary academic and career markets. Minor changes to program description language (3) and clarification of current policy (4) facilitate planning of programs of study and timely completion of degrees.
(Click here for the program of study)   

Log Number: 201601-31

Psychology – Graduate  

 

Change a degree-major of an existing program

Master of Science – General Psychology Major  


Summary of the Changes:
We are requesting the following:
1) REMOVE STA5126 Stat Methods/Social Sciences (3 Credits) as a pre-requisite for Thesis A (PSY6971).
2) REMOVE PSY 6217 Research Design and Analysis (Research Design and Analysis II) as the prerequisite for Thesis A (PSY6971).
3) ADD PSY6XXX (Research Design & Analysis I, 3 credits) as the prerequisite for Thesis A (PSY6971).
3) UPDATE Course Description in the UNF catalog for Thesis A (PSY6971)
4) UPDATE Course Description in the UNF catalog for Thesis B (PSY6972).
5) CHANGE credit hours Thesis B (PSY6972) from 1-6 to 3 credit hours fixed taken once during the program.
6) CREATE a new course called Thesis C (PSY6xxx) for 3 credit hours.
None of these changes affect the total credit hours for the program.
In order to facilitate the timely thesis defense and graduation of students in our program, we propose adding this course which will require them to
1. finalize their thesis;
2. prepare for their thesis defense;
3. defend their thesis to their Thesis Committee; and
4. submit the final thesis version to the Graduate School.
The attached PoS includes changes requested in LOG 201508-132 (Add Research Design & Analysis I)
(Click here for the program of study)

  

Change an existing course

Thesis A

PSY

Graduate (6xxx)

971

1) UPDATE Course Description: There is currently no course description listed for PSY6971 in the UNF course catalog and we would like to add one.
2) REMOVE STA5126 Stat Methods/Social Sciences (3 Credits) as a pre-requisite.
3) REMOVE PSY6217 Research Design and Analysis (Research Design and Analysis II) as the prerequisite for Thesis A (PSY6971).
4) ADD PSY6XXX (Research Design & Analysis I, 3 credits) as the prerequisite for Thesis A (PSY6971)..
This does not affect the total credit hours.
New Course Description:

Prerequisites: PSY6910 Supervised Research AND PSY 6XXX Research Design and Analysis I
In this course, the students will begin the process of developing their thesis under the advisement of their thesis advisor and/or thesis committee members. This course involves developing a literature review and writing research objectives. It also includes the identification of suitable testing materials and instruments relevant to the thesis topic.

 

Change an existing course

Thesis B

PSY

Graduate (6xxx)

972

1) UPDATE Course Description for Thesis B (PSY6972): We would like to update the Course Description in the UNF Catalog.
2) CHANGE credit hours: We would like to change the credit hours from 1-6 to 3 credit hours fixed taken once during the program. This does not affect the total credit hours for the program.
New Course Description:

Prerequisite: PSY6971 Thesis A
Course Description
In this course, the students will begin the data collection and analysis phase of their thesis under the advisement of their thesis advisor. This course involves understanding and applying techniques of research design and analysis.

 

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Thesis C (v. 1-6 crs)

PSY

Graduate (6xxx)

XXX

Pre-requisite:
"PSY6972: Thesis B"
Co-requisite:
None

Course Description:

Prerequisite: PSY6972 Thesis B
Course Description: In this course, the students will begin the data collection and analysis phase of their thesis under the advisement of their thesis advisor and/or thesis committee. This course involves understanding, applying, and communicating techniques of research design and analysis. Students must complete at least 3 hours of Thesis C. For students who do not complete their Thesis project after the minimum 3 credit hours of Thesis C, this course may be repeated in one hour increments for a total of six hours. Continual enrollment in Thesis C (summer exempted) is required until the Thesis project has been completed.