Agenda Item FA 15-49

Submitted by the Academic Programs Committee

Coggin College of Business (Graduate) – (Management & Marketing & Logistics)

New Course & Programs of Study (2 packages)

12/03/15: Passed

12/08/15: Approved

Log Number: 201508-31

Management – Graduate

 

Add a new course

Corporate Legal Environment
(3 crs)

BUL

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

Law concerns the relations of individuals with one another and business entities. It reflects the social, economic, political, religious, and, moral philosophy of society. It permits, forbids and/or regulates almost all business activities. Those interested in engaging in business activities must understand how the domestic regulations of the United States impact those activities. In an international business environment practitioners must have a basic understanding of international law and its impact on business relations outside the United States. This course will cover business regulations both domestically and internationally.

 

Log Number: 201508-39

Marketing and Logistics – Graduate

Add a new concentration to an existing program                       
Master of Business Admin. - General Business Major Marketing Concentration

Summary of the Changes:
Currently, we do not offer an MBA concentration in marketing. There are concentrations in nearly all other disciplines in the college. Adding the concentration provides opportunities for students to specialize in marketing. Input from student services (Paul Schreier) and Career Management Services (Shannon Italia) indicates the need for a marketing concentration in our MBA program. Total credit hours of the program will not change. 

(Click here for the program of study)


Add a new course

Consumer Behavior (3 crs)

MAR

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course provides an analysis of the behavioral factors affecting demand. Consideration is given to the purchasing behavior of the industrial buyer and the ultimate consumer.

 

Add a new course

Marketing Research (3 crs)

MAR

Graduate (6xxx)

XXX

Prerequisites:   
"ECO6415: Making Decisions with Data"
Co-requisites:   
None

Course Description:

This course is a study of research methods and information-gathering techniques which are applicable to problem solving in the field of marketing. Consideration is given to interpretation and use of information available.