Agenda Item FA 15-48

Submitted by the Academic Programs Committee

Coggin College of Business (Economics & Geography, International Business, Marketing & Logistics)

Course Changes & Programs of Study (9 packages)

12/03/15: Passed

12/11/15: Approved

Log Number: 201508-25

Economics and Geography – Undergraduate

 

Change an existing course

Directed Individual Study

GEO

Senior (4xxx)

905

Old title: GEO 4905 "Directed Individual Study"
New title: GEO 4905 "Directed Independent Study"
The new title will make this course consistent with all other independent study designations in the Department of Economics and Geography and in the Coggin College of Business.

 

Log Number: 201508-26

Economics and Geography – Undergraduate

Change an existing minor                       
Economics Minor

Summary of the Changes:
There are two changes. First, courses with a GEO prefix (Geography) will not count toward the minor in Economics. There are now sufficient ECO/ECP/ECS electives available to students to make this unnecessary. Second, ECO 3701 CD-Contemporary International Economic Issues and ECP 3703 Managerial Economics will not count toward the minor in Economics. These courses are designed specifically as stand-alone classes for students in other programs - they have no prerequisites and do not lead to advanced study in economics. There is no change in the total credit hours requirement.

 

Log Number: 201508-28

Economics and Geography – Undergraduate

Change a degree-major of an existing program                       
Bachelor of Business Admin. - Economics Major

Summary of the Changes:
There are two changes. First, remove all references to ECO 3632. This course does not appear in the catalog, and no member of the department recognizes the designation or teaches this class. Second, the only Geography course that is eligible to count toward the major in Economics is GEO 3502 Economic Geography. Students in this course apply and examine economics principles and methodology within the context of geographic study, making it suitable as an upper-division economics elective. Other courses with the GEO prefix do not meet this criteria. There is no change in the total semester hours requirement.

 

Log Number: 201508-41

International Business – Undergraduate

Add a new minor                         
International Business for Non-Business Majors Minor

Summary of the Changes:
This minor will allow non-business majors to become acquainted with business in the global economy. Students will gain an appreciation of how cultural differences, foreign languages, intercultural training, regional differences and international business provide the fundamental skills needed to successfully understand and be part of the global economy. This minor will be an excellent complement to a diverse group of non-business focused majors and will enhance students’ awareness of how their specific skills set can be applied in an international business environment.

 

Log Number: 201508-32

Marketing and Logistics – Undergraduate

 

Change an existing course

Principles of Marketing

MAR

Junior (3xxx)

023

Remove the two prerequisites of the Principles of Marketing (MAR3023) course: ECO2013 Macroeconomic and ECO2023 Microeconomic. Rationale: both courses are already listed under the prerequisites for the marketing majors. MAR3023 is a general course that covers various aspects of marketing. Therefore, academically, the students taking MAR3023 will not be impacted by this change. This removal will permit introduction of MAR3023 Principles of Marketing earlier in the business major’s program of study and, thereby, encourage their enrollment in other marketing electives. It’ll also encourage enrollments by non-business majors.

 

Log Number: 201508-33

Marketing and Logistics – Undergraduate

 

Change an existing course

Marketing Research Information

MAR

Senior (4xxx)

613

Removal of Eco3411 Business and Economic Statistics as a prerequisite to MAR4613 Marketing Research Information. Rationale: ECO3411 is not needed as a prerequisite given it is already required of our business majors including marketing majors. Although ECO3411 Business & Economic Statistics equips business students with quantitative skills before they graduate (Or MAN4550 Introduction to Management Science, which was offered in the past as an alternative to ECO3411 in order to serve the same purpose); it is not needed academically as a prerequisite specifically for the MAR4613 Marketing Research Information.

 

Log Number: 201508-34

Marketing and Logistics – Undergraduate

Change a degree-major of an existing program                       
Bachelor of Business Admin. - Marketing Major

Summary of the Changes:
Remove ECO3411 Business and Economic Statistics from Major Requirements and placing it in the Required Business courses where students can "select one: ECO3411 Business and Economic Statistics OR MAN4550 Introduction to Management Science.” This will change the credit hours "Major Requirements" from 21 to 18 credits AND the "Required Business" from 15 to 18. Rationale: Placing the ECO3411 Business and Economic Statistics course out of the major requirements and in the business requirements is more academically sound. All the courses listed under Major Requirements are marketing-related while all those listed under Required Business are business-related, which makes this latter category a better fit for including the ECO3411 Business and Economic Statistics. The addition of MAN4550 Introduction to Management Science as an alternative to ECO3411 was done successfully in the past since each of these two courses equips the students with the quantitative skills needed. The use of the “Select one of the two courses” format allows for students' flexibility in scheduling and facilitates our students graduating on time. Total credit hours of the program will not change.

 

Log Number: 201508-35

Marketing and Logistics – Undergraduate

Add a new minor                        
Minor in Marketing for Business Majors

Summary of the Changes:
Adding Undergraduate minor in marketing for business majors to include MAR4503 Consumer Behavior (3 Credits), MAR 4613 Marketing Research (3 Credits), and two 3000 - 4000 level Marketing courses with a MAR prefix. No changes, additions, or removal of courses needed. Rationale: There currently does not exist a minor in marketing for our business majors. There are minors in nearly all other disciplines in the college. Input from student services and Career Management Services indicates the marketing minor would be well received. This new minor will allow us to meet students’ and employers’ demand in this area. This minor in marketing for business majors has a total of 12 credit hours.

 

Log Number: 201508-36

Marketing and Logistics – Undergraduate

Add a new minor                        
Minor in marketing for non-business majors

Summary of the Changes:
Adding Undergraduate minor in marketing for non-business majors to include MAR3023 Principles of Marketing (3 Credits); MAR4503 Consumer Behavior (3 Credits); SELECT two 3000 - 4000 level Marketing courses with a MAR prefix (6 Credits). Rationale: There currently does not exist a non-business minor in marketing. This will allow students in other Colleges with elective hours to have the opportunity to meet the requirements for the minor. Input from student services and Career Management Services indicates that students in other Colleges and around our UNF campus as well as employers have demanded this minor for a long time. This minor in marketing for nonbusiness majors has a total of 12 credit hours.