Agenda Item FA 16-19

Submitted by the Academic Programs Committee

Coggin College of Business (Graduate) - (Management & Marketing & Logistics):

New Courses & Programs of Study (5 packages)

04/07/16: Passed

04/18/16: Approved

Log Number: 201601-9

Management – Graduate


Add a new degree-major program

Master of Science – Management Major


Summary of the Changes:

Having received first cycle approval of the degree (APC Log Number 201508-104), we are now submitting the Master of Science in Management for new program approval of the program of study, including new courses. The degree will be housed in the Department of Management and cooperatively offered by the departments of Accounting and Finance; Economics and Geography; and Marketing and Logistics.
The degree program consists of a minimum of 30 credit hours, 24 of which are earned through a common core of required courses in the Coggin College from each of the functional areas of business. Also, six elective credit hours are selected from a list of core MBA courses in the Coggin College of Business.*
The Master of Management specializes in developing the managerial skills of non-business majors and will serve two distinct local population segments via face-to-face delivery: 1) currently enrolled or recently graduated (within 2 years) non-business undergraduate students, and 2) the large working-professional business community with non-business undergraduate degrees in Jacksonville (the Jacksonville MSA has 1.3 million people). This Master of Management is relevant to today’s student since upon graduation, students should be job-ready and employable.
The curriculum has been designed to reflect industry expectations for entry-level and mid-level graduate management education and the Master of Management is strongly advocated by local and regional employers, as well as the other UNF deans as a means to help their students gain entry-level business knowledge to complement their existing undergraduate and/or graduate degrees and better position them to pursue entry-level or mid-level management positions. HR and other representatives of local and regional employers (i.e., CSX, CIT, EverBank, etc.) indicated a need for entry-level liberal arts critical thinkers with some graduate-level business training, as well as a need for graduate-level business training for current employees with non-business degrees so they can “connect the dots” and be promoted into entry-level and mid-level management positions. A number of regional and local employers will sponsor their employees in the Master of Management through their tuition assistance or tuition reimbursement plans or programs.
New Courses being created for this program of study include:
ACG 6XXX Fundamentals of Financial Accounting
ECO 6XXX Economic Analysis
MAN 6002 Cornerstones of Management
MAR 6XXX Fundamentals of Marketing
BUL 6XXX Management in the Legal Environment
FIN 6XXX Fundamentals of Financial Management
MAN 6032 Strategy for Business
MAN 6XXX Planning and Control of Business Processes
The new degree proposal of MS of Management Major was approved by UBOT on January 12, 2016. We are prepared to begin the program in Fall 2016. Courses will be staffed via faculty overloads in years 1 and 2. No new tenure-track faculty lines are requested in year 1, but the Department of Management and College anticipate sufficient student demand in year 1 to demonstrate the need to hire one or two new tenure-track faculty in year 2 to start at UNF in the fall of year 3. No new library resources are needed.
*Note: Should Master of Management (MoM) graduates later decide to pursue a MBA degree, the required MBA hours will be decreased by 6 hours.

(Click here for the program of study)

 

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Cornerstones of Management (3 crs)

MAN

Graduate (6xxx)

002

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This is a foundation course in management for students beginning their graduate studies in the Masters of Management program. The course provides students with a basic theoretical and practical overview of management principles and skills. Topical coverage includes ethics, globalization, leadership, individual and group decision-making, motivation, and teamwork essential to the management of people in organizations.

 

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Planning and Control of Business Processes (3 crs)

MAN

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

The overall purpose of the course is to understand Business Process Management – to identify, define, analyze and improve the flow of activities, information as well as the financial flows in the business processes. This is sometimes referred to as the value chain. The course will provide the students with the understanding of how to plan, design, and control and improve business process. The course will also provide the students an in depth understanding of current as well as previously popular process related organizational change and improvement methods such an lean, six sigma, tqm and bpr. When exploring these methods, students will learn about tools, techniques as well as technology for how to analyze, measure and improve organizational processes.

 

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Strategy for Business (3 crs)

MAN

Graduate (6xxx)

032

Prerequisites:   
None
Co-requisites:   
None

Course Description:

Strategy for Business MAN 6032 focuses on managing the total organization, be it for-profit, not-for-profit, or government, for long-term economic sustainability. Strategic thinking is stressed throughout the course as the cornerstone of strategy formulation. Various frameworks that include the "Resource Based View (RBV)," the Value Creation Model, the Structure, Conduct, Performance (SCP) Model and Porter's Five Forces are utilized to provide the context within which modern organizations compete. Finally, the concept of Competitive Advantage is woven into the fabric of the course.

 

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Fundamentals of Marketing (3 crs)

MAR

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course covers the foundations of marketing which provide a systematic approach for making marketing decisions. It includes planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services.

 

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Economic Analysis (3 crs)

ECO

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

The first half of this course covers macroeconomics and is an introduction to the theory of income determination and national income accounting. Additional topics include analysis of the use of monetary and fiscal policy to accomplish the goals of full employment, economic growth and price stability. The second half of this course covers microeconomics and is an introduction to the market system, market structures, and the theory of production, demand theory and general equilibrium.

 

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Fundamentals of Financial Accounting (3 crs)

ACG

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course covers the concepts of financial accounting, the basic structure of financial statements, the interpretation of corporate annual reports, as well as the limitations of such reports.

 

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Fundamentals of Financial Management (3 crs)

FIN

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course is designed to provide students with an introduction to the field of finance. The course focuses on the responsibilities, concerns and methods of analysis employed by financial managers as well as the role financial markets and institutions play in our economy.

 

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Management in the Legal Environment (3 crs)

BUL

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course introduces graduate students with little or no legal background to the legal environment of business. Topics covered include dispute resolution, administrative law, and business organizations. The basic elements of contracts and their function in business coupled with the relationship of principals and agents are discussed. Responsibilities of businesses to their employees, including hiring practices and discrimination are taught. The international environment of business will also be addressed. Regulation of business and environmental regulations are covered.

 

Log Number: 201508-127

Marketing & Logistics – Graduate

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Strategic Sourcing (3 crs)

MAR

Graduate (6xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

This course is concerned with supply management strategies and activities from original planning through final delivery of finished goods and services. Among the topics to be covered are purchasing, relationships portfolios, negotiations, and ethics and social responsibilities.

 

Log Number: 201601-1

Marketing & Logistics – Graduate


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Relationship Marketing (3 crs)

MAR

Graduate (6xxx)

XXX

Prerequisites:   
"MAR6805: Marketing Strategy"
Co-requisites:   
None

Course Description:
Relationship marketing is a business strategy paradigm that focuses on the systematic development and maintenance of collaborative exchange relationships both internal and external to the firm. This course explores the emerging paradigm of relationship marketing, provides a structure and overview of its relevant dimensions, demonstrates its application in contemporary marketing management, and appraises and evaluates its future as a business strategy (3 credit hours). Prereq: MAR6805 Marketing Strategy (3 credit hours).

 

Log Number: 201601-4

Marketing & Logistics – Graduate  

 

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Integrated Marketing Communications (3 crs)

MAR

Graduate (6xxx)

XXX

Prerequisites:   
"MAR6805: Marketing Strategy"
Co-requisites:   
None

Course Description:

Integrated marketing communications involves the development of marketing strategies and creative campaigns that weave together multiple forms of communication media (advertising, public relations, promotion, social media, etc.) to suit the particular messaging goals for a brand. The course builds upon marketing principles to focus upon the broader promotional mix as a crucial component of marketing strategy. The course exposes students to how both traditional and nontraditional tools of promotion are integrated to effectively communicate brand messages to both customers and stakeholders. (3 credit hours). Prerequisite: Marketing Strategy (MAR6805)- 3 credit hours.

 

Log Number: 201601-5

Marketing & Logistics – Graduate  

 

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Marketing Analytics for Managers (3 crs)

MAR

Graduate (6xxx)

XXX

Prerequisites:   
"ECO6415: Making Decisions with Data"
AND "MAR6805: Marketing Strategy"
Co-requisites:   
None

Course Description:  

This overview course explores the broad topic of analytics by focusing on the aspects important to marketing managers in firms seeking to better discover data patterns and incorporate them into decisions. Through hands-on projects and interactive classes, students will learn the foundations of marketing analytics, including preparing and managing marketing data, exploring and analyzing marketing data with appropriate statistical tests, and communicating results to executives using effective language and visualizations. This course is less about building models (e.g. optimization or predictive models) and more about practical analysis and communication of results. Those successfully completing the course should feel comfortable approaching marketing data to discover meaningful patterns and communicate clear, understandable results that will facilitate decision making in all areas of marketing (3 credit hours). Prereqs: ECO6415 Making Decisions with Data; MAR6805 Marketing Strategy.