Agenda Item FA 14-28

Submitted by the Academic Programs Committee

Coggin College of Buisness (Undergraduate)- (Marketing & Logistics)

Course Changes & Change of Programs of Study (1 package)

09/04/14: Passed

09/14/14: Approved

Log Number: 201308-66

Marketing and Logistics – Undergraduate


Change a degree-major of an existing program                        
Bachelor of Business Admin. – Marketing Major


Summary of the Changes:   

The status of ECO3411, Business/Economic Statistics will be changed from optional to require for all undergraduate marketing majors. This change will be consistent with the requirements in other programs of study in the Coggin College of Business and will better-prepare marketing students for marketing research and analysis.    ( Click here for the program of study )   


Change an existing course

Marketing Research Information


Senior (4xxx)


ECO3411 will be added as a prerequisite for MAR4613. This addition will better-prepare students for marketing research by strengthening their background in statistical methodology.