want to make changes to prerequisites to emphasize the writing component for
PR students: Add PUR3100 PR Writing as a co-requisite for PUR3000 Principles.
Prerequisite: MMC 1004
Media Literacy and MMC 3105 Advanced Writing for the Media; Corequisites:
PUR3100 PR Writing
Description: The course is a survey of principles, policies and practice of
public relations, focusing on planning, publics, techniques and agencies
utilizing public relations.
want to make changes to prerequisites to PUR4800 PR Campaigns to emphasize
research components for PR students. The change is to make MMC 4420-Mass
Communication Research a prerequisite for PUR4800 PR Campaigns.
New Course Description:
Media Literacy, MMC 3105 Advanced Writing for the Media, PUR 3000 Principles
of Public Relations, PUR 3100 PR Writing, PUR 4801 PR Cases and MMC4420 Mass
Communication Research or Permission of Instructor.
Description: This course involves students in the practical analysis and
development of specialized communication materials aimed at gaining attention
and support from target audiences. Students will analyze and develop campaign
plans. As a member of a public relations team, they will select a client from
the community, design a complete public relations campaign, and make a
presentation to the client, including a plan for implementation.
Course Fees: A material fee will be assessed
want to make changes to prerequisites to MMC4975 Senior Internship Project to
emphasize the writing component for PR students. The change is to make the
three upper level PR courses, PUR3000 Principles of Public Relations,
PUR3100-PR Writing, PUR4801 PR Cases prerequisites for MMC 4975-Internship
New Course Description:
Senior Project 3
Prerequisite: MMC 1004, MMC 3105 , MMC 3200, MMC 3614, MMC 3942 and one upper
level writing course and 2 courses required in the student's concentration;
For PR students, PUR3000, PUR3100, and PUR4801. This course is the capstone
for the Communication Major. An internship (or senior project) enhances
knowledge and skills acquired from coursework through a semester-long period
of supervised field experience, extensive research, or both. A minimum of 210
hours of work at the internship site are required in addition to weekly
progress reports, midterm and final evaluations from the professional
supervising the intern, and a portfolio in which students detail and provide
self-assessment of their experiences and relate the internship experience to
knowledge of theory and its application gained from the major curriculum. In
rare and unique cases, a faculty-supervised research paper will be approved
in lieu of internship.