Agenda Item FA 13-43

Submitted by the Academic Programs Committee

Coggin College of Business (Graduate)

(Management): New Course (1 package)

11/07/13: Passed

11/17/13: Passed

Log Number: 201305-3

Management - Graduate

 

Add a new course

Social Media and Business Analytics  (3 crs)

MAN

Graduate (6xxx)

XXX

Prerequisites:   
"ISM6021: Mgmt Information Technology"
Co-requisites:   
None

Course Description:
This course presents a managerial perspective on the effective design and use of Social Media for strategic advantage and operational performance in organizations. Information technologies (IT) can have a significant impact on the productivity of the firm and its employees, and can be applied or misapplied to various business problems. The focus of this course is to gain an understanding of the potential of a new portfolio of IT tools that are subsumed under the term Social Media. The course will also help students learn how to analyze strategies for Social Media analytics. The prerequisite for this course is ISM6021: Management Information Technology