Agenda Item FA 11-08

Submitted by the Academic Programs Committee

Coggin College of Business (Undergraduate) - (Economics & Geography, Management, and Marketing & Logistics):

Course Changes & Programs of Study (4 packets)

02/03/11: Passed

02/14/11: Approved

Log Number: Log Number: 201008-85

 

Economics and Geography – Undergraduate

 

 

Change an existing course

Managerial Economics

ECP 

Junior (3xxx)

703

We request to change the sentence in the course description that reads "This course analyzes aggregate economic activity and growth, focusing on national economic goals and policies for their attainment." to "This course analyzes business decision making from an economic perspective."

New Course Description:

This course analyzes business decision making from an economic perspective. It is normally offered
intermittently.

 

Log Number: Log Number: 201008-30

 

Management – Undergraduate

Change a degree-major of an existing program

BBA – Business Management

 

Summary of Changes:

The Department of Management proposes to require ECO 3411 (Business Statistics) for all Management majors. This requirement would replace the current ECO elective that is currently required of all Management majors.
Rationale:
• Assurance of learning responses for Management majors on the quantitative portion of the ETS exit exam are not as high as we would like to see, both on an absolute basis and by comparison to other majors. This is in part because the only upper-level quantitative analysis course that Management majors are required to take is MAN 4550 (Introduction to Management Science), which focuses primarily on operations research topics. Thus, Management majors do not get a complete and substantial coverage of statistical analysis methods in their current program of study. This lack of exposure is evident when looking at our assurance of learning findings.
• In response, we propose that ECO 3411 (Business Statistics) be required of all Management majors.
• In light of the recent growth in the use of analytics in business, the explosion in the ready availability of data for analysis, and improvements in software and hardware sufficient to analyze extremely large and complex business problems, this change is highly appropriate. Although Management majors currently have the option to take ECO 3411 either as their economics elective or as one of their business electives, leaving it as an elective allows the student to choose coverage that has not been deemed directly necessary for effective management (i.e., an elective) for coursework that we believe is directly necessary for effective management, particularly in today’s business climate.

• Management majors currently have the option to take essentially any economics course to fulfill the economics requirement in their program of study. Using ECO 3411 as a requirement in that spot in the program would not otherwise reduce the flexibility of having three business electives in the Management program. (Note that Management majors could still take additional economics courses as part of those electives, if they choose to do so.)   
(Click here to view the Program of study)

 

Log Number: Log Number: 201008-94

 

 Marketing and Logistics – Undergraduate

Change a degree-major of an existing program

BBA – Marketing Major

 

Summary of Changes:

As per APC-3 Log#09/10-279 passed on April 1, 2010, removal of MAR4156 as a pre-requisite to MAR4803 (capstone Marketing Strategy course) is necessary because it is no longer a Major Requirement in the Marketing major. MAR4156 is one of the options along with ACG4251, MAN4600, TRA4721, FIN4604, or ECO3704 (formerly ECO3703) which can be selected to meet the 3 credit hour International content within the 18 hours of Required Business courses in the Marketing major.   
 (Click here to view the Program of study)

 

Log Number: Log Number: 201008-95

 

Marketing and Logistics – Undergraduate

Change a degree-major of an existing program

BBA – Marketing Major

 

Summary of Changes:
To drop SOP3004 Social Psychology from the Marketing major's Core Requirements and add another 3000-4000 level Marketing course with a MAR prefix to its Major Requirements. This change is primarily designed to eliminate significant duplicative content already covered in the Major Required course MAR4603 (Consumer Behavior). Secondarily, this change will provide Marketing majors with an offering consistent with the department's curriculum review/study completed 2 years ago. That review/study found that relative to leading schools and competing schools -- UNF required fewer (Marketing) elective courses. In summary UNF required 2 compared to an average requirement of the leading schools of 2.4 (with a range 1-3) and UNF required 2 compared to an average requirement of our competing schools of 2.2 (with a range 1-4). Based on these findings and other review/study findings (i.e., a trend toward curriculum customization) we believe that it would be highly beneficial to replace SOP 3004 with a (Marketing) elective.
Note: this change has been previously approved for multiple other BBA degrees in the Coggin College of Business. Recognition of the change, concerning its impact on other Colleges, is as follows:
While Jeff Steagall was Associate Dean (approximately 2007/2008) the Management department took the initiative to eliminate Social Psychology (SOP 3004) from their curriculum. They presented this to the College and the College told them that that was part of the core curriculum. Knowing that this would eventually happen, Jeff Steagall, the Associate Dean, contacted Minor Chamblin, Department Head of Psychology at the time, to give him a heads up that we would likely remove SOP 3004 entirely from the CCB curriculum. Minor told Jeff that he had no objection to this initiative.
This course was built into the curriculum early on in the history of the college across all majors due to an AACSB-International accreditation requirement that 50% of the degree coursework had be taken outside the Coggin College of Business (the 50/50 rule). As our disciplines became more sophisticated course were added and some majors crept into the 130+ credit range. Florida legislative initiatives in the 1990s added requirements that majors could not exceed 120 hours except in rare cases. CCB reduced all majors to 120 hours while Jeff Michelman was Associate Dean. During the new millennium our accrediting body AACSB-International got rid of the 50/50 rule. Coggin faculty saw this as an opportunity to change majors and give students both more flexibility and add technical courses as appropriate. Beginning in 2008, Gene Baker and Jeff Michelman, as co-chairs of the College Curriculum Committee, began to work with CCB faculty to implement this change as we moved the 3 credits for SOP 3004 into part of the major for ALL CCB undergraduate programs.
 (Click here to view the Program of study)