Marketing and Logistics – Undergraduate
Change a degree-major of an existing program
BBA – Marketing Major
To drop SOP3004 Social
Psychology from the Marketing major's Core Requirements and add another
3000-4000 level Marketing course with a MAR prefix to its Major Requirements.
This change is primarily designed to eliminate significant duplicative content
already covered in the Major Required course MAR4603 (Consumer Behavior).
Secondarily, this change will provide Marketing majors with an offering
consistent with the department's curriculum review/study completed 2 years ago.
That review/study found that relative to leading schools and competing schools
-- UNF required fewer (Marketing) elective courses. In summary UNF required 2
compared to an average requirement of the leading schools of 2.4 (with a range
1-3) and UNF required 2 compared to an average requirement of our competing
schools of 2.2 (with a range 1-4). Based on these findings and other review/study
findings (i.e., a trend toward curriculum customization) we believe that it
would be highly beneficial to replace SOP 3004 with a (Marketing) elective.
Note: this change has been previously approved for multiple other BBA degrees
in the Coggin College of Business. Recognition of the change, concerning its
impact on other Colleges, is as follows:
While Jeff Steagall was Associate Dean (approximately 2007/2008) the Management
department took the initiative to eliminate Social Psychology (SOP 3004) from
their curriculum. They presented this to the College and the College told them
that that was part of the core curriculum. Knowing that this would eventually
happen, Jeff Steagall, the Associate Dean, contacted Minor Chamblin, Department
Head of Psychology at the time, to give him a heads up that we would likely
remove SOP 3004 entirely from the CCB curriculum. Minor told Jeff that he had
no objection to this initiative.
This course was built into the curriculum early on in the history of the
college across all majors due to an AACSB-International accreditation
requirement that 50% of the degree coursework had be taken outside the Coggin
College of Business (the 50/50 rule). As our disciplines became more
sophisticated course were added and some majors crept into the 130+ credit
range. Florida legislative initiatives in the 1990s added requirements that
majors could not exceed 120 hours except in rare cases. CCB reduced all majors
to 120 hours while Jeff Michelman was Associate Dean. During the new millennium
our accrediting body AACSB-International got rid of the 50/50 rule. Coggin
faculty saw this as an opportunity to change majors and give students both more
flexibility and add technical courses as appropriate. Beginning in 2008, Gene
Baker and Jeff Michelman, as co-chairs of the College Curriculum Committee,
began to work with CCB faculty to implement this change as we moved the 3
credits for SOP 3004 into part of the major for ALL CCB undergraduate programs.
(Click here to view the Program of study)