Spinnaker Media serves as the umbrella organization over
student-run media outlets at the University of North Florida. The student-run
media outlets are 1) Spinnaker News, the official publisher of the University
of North Florida; 2) Spinnaker Radio, the official radio station of the
University of North Florida; 3) Spinnaker Television, the official television
station of the University of North Florida; 4) Spinnaker Business; and 5) Spinnaker
Digital, the official student-run digital news source of the University of
Media, through its Advisory Board, is responsible for 1) formulating yearly
budget requests for itself, Spinnaker Business, Spinnaker News, Spinnaker
Digital, Spinnaker Radio and Spinnaker Television; 2) endorsing those budget
requests to the appropriate funding bodies each year; 3) providing support to
each of the student outlets and the Media Adviser; 4) assisting each medium in
developing goals and objectives for the year and evaluating the performance of
each of the outlets based on those goals; and 5) selecting the leadership for
each of the student outlets.
News, Spinnaker Digital, Spinnaker Radio and Spinnaker Television are granted
certain freedoms defined by the First Amendment of the U.S. Constitution. Spinnaker
Radio and Spinnaker TV are guided by the regulations promulgated by the Federal
Communications Commission. Spinnaker Media outlets’ content independence is expressed
in their institutional statement of relationship with the university. Spinnaker
Media also recognizes that with freedom comes responsibility, and the
student-run media outlets must abide by the rules, regulations and body of law
set forth specific to each.
D. Spinnaker Media shall be guided by the direction and advice
of the Media Adviser, a position in the Division of Student Affairs at the
University of North Florida who must 1) be approved by the Division of Student
Affairs at the University of North Florida; 2) have experience and knowledge in
the respective fields of each media entity; 3) have knowledge of the process
and procedures involved with creating synergy between the respective media
outlets; 4) display fiscal understanding regarding each entity’s budget
request; and 5) provide Student Government with updates at the annual A&S
budget hearings and as needed at SG Senate meetings as to what progress or
changes have been made within Spinnaker Media. The Adviser is responsible for
day-to-day oversight of the operations of the individual media outlets in Spinnaker
Media in cooperation with the student leaders of each outlet. Assisting and
advising does not include the right to dictate or to punish for editorial
Media Advisory Board is composed of 14 voting members.
1. There are seven (7) voting student
representatives, who have completed 60 credit hours and major in
communications with a concentration in journalism. If enough such candidates
can’t be found, then the board may add representatives who have completed
60 credit hours, preferably including the Media Law & Ethics course at
UNF. Representatives cannot be involved in any of the student media or
Student Government. The students must be recommended by the Communication
faculty board member, subject to approval by the Vice President of Student and
International Affairs, who can modify or add to the selections as appropriate.
are six (6) non-student representatives: 1) a representative of the University
of North Florida full-time Communication Department faculty, appointed by the
President of the UNF Faculty Association and the chair of the Department of
Communication; and 2) five representatives from professional media outlets in
Jacksonville, chosen respectively from the fields of print media, digital
media, television broadcasting, radio broadcasting and media business. The media
adviser recommends the representatives from professional media outlets in
Media Adviser is the chairperson and votes only in the case of a tie.
A. Lengths of terms for all Board members are one year, to commence with the University’s summer academic term and end at the conclusion of the following spring term.
B. If any Board member resigns during his/her term, a replacement will be immediately recommended by the appropriate party, following the selection criteria outlined in Section II.
A. Voting power and responsibilities are shared equally among members of the Student Media Advisory Board.
B. The Media Adviser provides support for recording the minutes of Student Media Advisory Board meetings and makes arrangements for meetings and handles appropriate correspondence.
an Advisory Board only, Board members must respect the rights and protections
granted the media outlets by the First Amendment of the U.S. Constitution and
the institutional statement of relationship with UNF. Board members also must
respect the rights and protections granted to Spinnaker Radio and TV by the
Federal Communications Commission, among which are disengagement from
day-to-day operation decisions and programming decisions. The media outlets are
not under the direct supervision of the Advisory Board.
keeping with federal case law and the direction of UNF’s first university
president, the board must not have any entanglements or agendas other than
maintaining a free student media. To that end, all board members must sign a
form disclosing any conflicts of interest at the beginning of each term of
service. The Vice President of Student and International Affairs and the media
adviser are tasked with overseeing this aim.
leaders of the student outlets, in conjunction with the Media Adviser, will
develop budget requests and present such requests to the Advisory Board. The
Board will then discuss each budget request individually and give advice before
voting to endorse and support the outlets’ request. The Media Adviser and each
media leader will then present their budget proposals to the applicable budget
committee. The committee will subsequently develop a recommended allocation
based on those presentations.
B. Board members are expected to 1) help
student-media leaders establish goals; 2) stay current with the activities of the
student-run media outlets; 3) informally evaluate the progress of student-run
media on a regular basis; and 4) share observations with the Media Adviser and
student leaders. A presentation regarding their activities will be made monthly
by student media outlet leaders.
C. Board members are expected to review
policy and procedure manuals for each of the student outlets and to offer
opinions and advice as appropriate.
Board will solicit applications for leadership positions at each of the media
outlets in the summer/fall academic term and in the spring academic term,
allowing for a two-week application window. The available positions will be
advertised in Spinnaker Media outlets and/or UNF’s jobs Web site for the
duration of the application period. During its board meetings no later than
December and April, respectively, board members select the Spinnaker Publisher,
the Spinnaker Digital Managing Editor, the Spinnaker Business Manager, a General
Manager for Spinnaker Radio and a General Manager for Spinnaker Television.
These media leaders’ terms of offices commence with the University’s summer academic
term and end at the conclusion of the fall term and commence with the beginning
of the spring academic term and end at the conclusion of that spring term.
E. In the event a Board member does not
fulfill his or her responsibilities as outlined in this section, he or she may
be removed by vote of the Board, so long as a quorum approve the action at a
properly noticed meeting.
Student Media Advisory Board shall have monthly meetings during the school year
to discuss ideas and matters regarding the student outlets. Special meetings of
the Student Media Advisory Board may be called by the Media Adviser or Chief
Student Affairs Officer at his/her discretion, or upon the request of at least
a majority of the Board Members, when action for consideration is necessary to
the continuance of the media’s operations.
of all meeting dates and times to board members must be made at least
forty-eight (48) hours in advance of the designated meeting time. Two
consecutive absences from Board meetings by a Board member without prior
written notification to the Chair will lead to immediate expulsion from the
Board. Expulsion from the Board also constitutes removal from the respective
student outlet leadership position, upon a quorum vote of the Board.
official board action can take place unless a quorum is present. Eight active
voting members constitute a quorum if all board positions are filled; half of
the active voting members plus one constitute a quorum if any positions are
empty. Minutes shall be taken at all Board and general meetings, with a copy of
the minutes sent to each Board member, per request. A file containing minutes
of meetings must be maintained by the Media Adviser or designee.
the case that quorum cannot be established, an interim decision can be reached
if action for consideration is necessary to the continuance of an outlet’s
operation, provided that at least the Chair of the Advisory Board, one (1)
voting student member and one (1) voting non-student member are present. Such
an interim decision will remain in effect for up to forty-five (45) days or
until the next regularly scheduled Board meeting or a quorum of Board members
officially meets for discussion of the decision.
A. In conjunction with the leaders of the media outlet, the Media Adviser is charged with oversight and fiscal advising of the yearly budget allocation to each of the student outlets provided by Student Government.
B. In conjunction with the leaders of the media outlets, the Media Adviser is charged with oversight of the day-to-day operations of Spinnaker Media, as well as assisting and advising the staff of the student media outlets as needed. Assisting and advising do not include the right to dictate or to punish for editorial content.
C. The Media Adviser is expected to adhere to professional standards set by the College Media Association organization or other appropriate professional organizations whose focus is student media and to adhere to job duties as delineated in the University Position Description. That description includes supporting a learning community that integrates professional media skills, values, ethics and responsibilities, and an intentionally professional spirit internally and externally, as outlined in each media unit’s policies and procedures.
D. As head of Spinnaker Media, the Media Adviser reports to a designated individual within Student Affairs.
Spinnaker Media rests within the Division of Student Affairs at the University
of North Florida. Student media are independent in regard to content but each
student employee’s conduct is subject to the supervision of the university as
governed by the UNF student handbook. Each student media outlet is governed by
its policy and procedure manual, with the outlet leader giving final approval
to content-related policies and the Vice President of Student and International
Affairs giving final approval to conduct-related policies.
Any Spinnaker Media leader wanting to change the format of their
department, such as the type of print product or format of the radio station,
must bring the change up before the five leaders and get unanimous approval.
D. At least three out of the five leaders must approve any change to
expenses or revenue greater than $100.
E. At least three out of the four leaders voting (the business leader
is exempt) must approve on hiring and disciplining news staff.
bylaws of Spinnaker Media are reviewed yearly by the Board. These bylaws may be
altered, amended or repealed by a quorum vote of the Board at any regular or
special meeting, so long as notice of the proposed amendment or repeal is
provided in the meeting notice.
mission of the media outlets is to inform, to educate, to entertain and to lead
their audience, who at the University of North Florida include undergraduate
and graduate students, full-time and adjunct faculty, administrators, support
personnel, and visitors. The mission of the outlets is divided into three main
1. To serve the campus community as a forum for accurate, fair and comprehensive news, entertainment and information. This includes the expression of public opinion, which state and federal courts consistently have found to be constitutionally protected, especially in public universities such as the University of North Florida.
2. To offer staff members an opportunity to apply their skills of writing, reporting, editing, photography and graphic design; sales, marketing, product delivery and promotion; online, mobile and other digital media skills including innovation, programming and design; and broadcast technology, video and audio production and editing.
3. To give students opportunities to fill leadership positions and to provide a legitimate service to students; to learn to provide direction in personnel and budget management; to set an agenda; to select, organize and manage a staff of student peers; to conceive and put into effect a content plan for a publication or electronic medium; to build teamwork and consensus; and to meet deadlines.
regard to student-run print and digital outlets, Spinnaker Media, its student-run
outlets, the Student Government and the university community recognize and
respect First Amendment protections. Spinnaker Media will, in no way, tolerate
any form of censorship from any outside entity.
regard to student-run electronic media, Spinnaker Media, its student-run
outlets, the Student Government and the university community recognize and
respect Federal Communications Commission promulgations and First Amendment
protections. Spinnaker Media will, in no way, tolerate any form of censorship
from any outside entity..
recognition of the special nature of student-run media outlets, especially
their ability to generate revenue through advertising/sponsorships, promotions,
services, etc., student-run media outlets will maintain auxiliary budget
accounts through the Division of Student Affairs. Unspent revenue in these
accounts will be carried forward from one fiscal year to the next fiscal year
and will be placed in reserve funds.
an interview process, the Advisory Board will hire the Spinnaker Editor-in-Chief,
Spinnaker Digital Managing Editor, Spinnaker Business Manager, and General Managers
of Spinnaker Radio and Television.
B. Power and Duties
leaders shall be paid as Other Personnel Services (OPS) positions, in
accordance with established UNF Human Resources policies and procedures. Their
duties are to oversee matters and processes for their respective outlets as
delineated in appropriate policy and procedure manuals. In order to effectively
and consistently publish and broadcast, student media leaders will be expected
to fulfill their duties and be eligible for compensation at a minimum of 16
weeks of a calendar year, regardless of the University’s academic calendar.
leaders must not be on academic probation or suspension as defined by the
most-recent University of North Florida course catalog. Applicants for any of
these positions must provide an unofficial transcript as evidence of their good
at any time during the academic year the candidate or leader of a media outlet
is placed on academic probation by his or her department or college, the candidate
or leader must notify the Media Adviser and Advisory Board. The Advisory Board
will discuss the student’s academic standing at its next meeting and may
consider removing the leader from office or may allow for a one-semester waiver.
student leaders may hire and terminate student staff in compliance with terms
specified in the University of North Florida Office of Human Resources
Personnel and Policies Procedures and with Spinnaker Media departments’ policies
a. University of North Florida Human Resources statement on Student Employment: “Student employees are employed at the will of the employing department and do not have rights to termination of employment; however, employing departments must ensure such termination does not discriminate or violate the civil rights of the student.”
b. In order to be eligible for a paid position in any of the media outlets, the candidate must be a registered and enrolled student at the University for the semesters during which he/she will be employed, with the exception of the summer sessions.
C. Removal of Leaders
the event that the respective student-media outlet leaders are not in
compliance with these aforementioned bylaws in Section XI, the Board may
relieve the leaders for conduct reasons by vote so long as a quorum of the
voting members approve the action at a properly noticed meeting. In all cases,
effort will be made to provide two-week’s notice to the affected leader if
possible. The adviser may suspend the affected leader without pay or reassign
the leader to other duties beforehand, with the method chosen in an immediate
voice and/or electronic vote of the board. At
that point Spinnaker
Media will properly notice a meeting to take place in
48 hours so that the board can decide whether to continue that status during the
two-week waiting period. If
a media outlet leader is permanently relieved of his or her responsibilities,
the Board will prepare a written statement documenting its decision-making
process and the grounds for such removal. Copies of this statement will be
provided to the removed leader and kept in the official record.
2. The affected leader is entitled to the due process
afforded to all students in conduct-related matters including a final appeal to
UNF’s Chief Student Affairs Officer. For decisions unrelated to content or
conduct, the board will collaborate with the Office of the Vice President of
Student and International Affairs to reach a solution.
Upon the resignation or removal of the student leader, the Media Adviser
will immediately advertise the vacancy and accept applications for a period of
two weeks. An interim leader will take office for this two-week period,
following the chain of command outlined in each outlet’s respective policies
and procedures. At the conclusion of the application period, the Adviser will
convene an emergency meeting of the Advisory Board to select a replacement. The
new leader will serve the remainder of the unexpired term, concluding at the
end of the following fall or spring academic term.
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