Media serves as the umbrella organization over student-run media outlets at the
University of North Florida. The student-run media outlets are 1) Spinnaker
Print, the official magazine of the University of North Florida; 2) Spinnaker Radio,
the official radio station of the University of North Florida; 3) Spinnaker Television,
the official television station of the University of North Florida; 4)
Spinnaker Business; and 5) Spinnaker Digital, the official student-run digital
news source of the University of North Florida.
Media, through its Advisory Board, is responsible for 1) formulating yearly
budget requests for itself, Spinnaker Business, Spinnaker Print, Spinnaker
Digital, Spinnaker Radio and Spinnaker Television; 2) endorsing that budget
request to UNF’s Chief Student Affairs Officer and Student Government’s (SG)
Senate each year; 3) providing support to each of the student outlets and the
Media Adviser; 4) assisting each medium in developing goals and objectives for
the year and evaluating the performance of each of the outlets based on those
goals; and 5) selecting the leadership for each of the student outlets.
Print, Spinnaker Digital, Spinnaker Radio and Spinnaker Television are granted
certain freedoms defined by the First Amendment of the U.S. Constitution. Spinnaker
Radio and Spinnaker TV are guided by the regulations promulgated by the Federal
Communications Commission. Spinnaker
Media also recognizes that with freedom comes responsibility, and the
student-run media outlets must abide by the rules, regulations and body of law
set forth specific to each.
Media shall be guided by the direction and advice of the Media Adviser, a
position in the Division of Student Affairs at the University of North Florida
who must 1) be approved by the Division of Student Affairs at the University of
North Florida; 2) have experience and knowledge in the respective fields of
each media entity; 3) have knowledge of the process and procedures involved
with creating synergy between the respective media outlets; 4) display fiscal
understanding regarding each entity’s budget request; and 5) provide Student
Government with regular updates at SG Senate meetings as to what progress or
changes have been made within Spinnaker Media. The Adviser is responsible for
day-to-day oversight of the operations of the individual media outlets in Spinnaker
Media in cooperation with the student leaders of each outlet. Assisting and
advising does not include the right to dictate or to punish for editorial
A. The Media Advisory Board is composed of 16 members: ten (10)
voting and six (6) non-voting.
1. There are five (5) voting student
representatives: 1) the Student Body President or that president’s designee; 2)
the Senate President or that president’s designee; 3) a student majoring in
communications and not directly involved in the day-to-day operations of any of
the student media or SG, recommended and approved by vote of the Board with
input from the faculty in the Department of Communications; 4) a student not
majoring in communications and not directly involved in the day-to-day
operations of any of the student media or SG, recommended and approved by vote
of the Board; and 5) a student from the Coggin College of Business and not
directly involved in the day-to-day operations of any student media or SG,
recommended and approved by vote of the Board.
2. There are five (5) non-student
representatives: 1) a representative of the University of North Florida
full-time faculty, either appointed by the President of the UNF Faculty
Association or elected by its membership each spring; and 2) four representatives
from professional media outlets in Jacksonville, chosen respectively from the
fields of print media, digital media, television broadcasting and radio
broadcasting. The media adviser recommends the representatives from professional
media outlets in Jacksonville.
3. The Spinnaker Publisher, the
Spinnaker Digital Managing Editor, the Spinnaker Business Manager, and the Station
Managers of Spinnaker Television and Spinnaker Radio, hereafter referred to as
the leaders of the media outlets, sit on the Board as non-voting, ex-officio
4. The Media Adviser is the chairperson
and is a non-voting member.
A. Lengths of terms for all Board members are one year, to commence with the University’s summer academic term and end at the conclusion of the following spring term.
B. The representative of the University of North Florida faculty and the professionals from media outlets in Jacksonville maintain one-year appointments.
three voting non-SG student members maintain one-year appointments, at the
discretion of the Board.
D. If any Board member resigns during his/her term, a replacement will be immediately recommended by the appropriate party, following the selection criteria outlined in Section II.
A. Voting power and responsibilities are shared equally among members of the Student Media Advisory Board.
B. The Media Adviser provides support for recording the minutes of Student Media Advisory Board meetings and makes arrangements for meetings and handles appropriate correspondence.
an Advisory Board only, Board members must respect the rights and protections
granted the media outlets by the First Amendment of the U.S. Constitution.
Board members also must respect the rights and protections granted to Spinnaker
Radio and TV by the Federal Communications Commission, among which are
disengagement from day-to-day operation decisions and programming decisions.
The media outlets are not under the direct supervision of the Advisory Board .
A. The leaders
of the student outlets, in conjunction with the Media Adviser, will develop a
budget request and present such request to the Advisory Board. The Board will
then discuss each budget request individually and give advice before voting to
endorse and support each outlet’s request. The Media Adviser and each media
leader will then present their organization’s line-item budget proposal to the applicable
budget committee. The committee will subsequently develop a recommended
allocation for each media outlet individually based on those presentations.
B. Board members are expected to 1) help
student-media leaders establish goals; 2) stay current with the activities of the
student-run media outlets; 3) informally evaluate the progress of student-run
media on a regular basis; and 4) share observations with the Media Adviser and
student leaders. A presentation regarding their activities will be made monthly
by student media outlet leaders.
C. Board members are expected to review
policy and procedure manuals for each of the student outlets and to offer
opinions and advice as appropriate.
Board will solicit applications for leadership positions at each of the media
outlets in the fall academic term and in the spring academic term, allowing for
a two-week application window. The available positions will be advertised in Spinnaker
Media outlets and/or UNF’s jobs Web site for the duration of the application period.
During its board meetings no later than December and April, respectively, board
members select the Spinnaker Publisher, the Spinnaker Digital Managing Editor, the
Spinnaker Business Manager, a Station Manager for Spinnaker Radio and a Station
Manager for Spinnaker Television. These media leaders’ terms of offices
commence with the University’s summer academic term and end at the conclusion
of the fall term and commence with the beginning of the spring academic term
and end at the conclusion of the following spring term.
E. In the event a Board member does not
fulfill his or her responsibilities as outlined in this section, he or she may
be removed by vote of the Board, so long as a quorum approve the action at a
properly noticed meeting.
conjunction with the leaders of the media outlet, the Media Adviser is charged
with oversight and fiscal advising of the yearly budget allocation to each of
the student outlets.
B. In conjunction with the leaders of the
media outlets, the Media Adviser is charged with oversight of the day-to-day
operations of Spinnaker Media, as well as assisting and advising the staff of
the student media outlets as needed. Assisting and advising do not include the
right to dictate or to punish for editorial content.
C. The Media Adviser is expected to adhere
to professional standards set by the College Media Association organization or
other appropriate professional organizations whose focus is student media and
to adhere to job duties as delineated in the University Position Description.
That description includes supporting a learning community that integrates
professional media skills, values, ethics and responsibilities, and an
intentionally professional spirit internally and externally, as outlined in
each media unit’s policies and procedures.
D. In the case that quorum cannot be established, an interim decision can be reached if action for consideration is necessary to the continuance of an outlet’s operation, provided that at least the Chair of the Advisory Board, one (1) voting student member and one (1) voting non-student member are present. Such an interim decision will remain in effect for up to forty-five (45) days or until the next regularly scheduled Board meeting or a quorum of Board members officially meets for discussion of the decision.
A. In conjunction with the leaders of the media outlet, the Media Adviser is charged with oversight and fiscal advising of the yearly budget allocation to each of the student outlets provided by Student Government.
B. In conjunction with the leaders of the media outlets, the Media Adviser is charged with oversight of the day-to-day operations of Spinnaker Media, as well as assisting and advising the staff of the student media outlets as needed. Assisting and advising does not include the right to dictate or to punish for editorial content.
C. The Media Adviser is expected to adhere to professional standards set by the College Media Association organization or other appropriate professional organizations whose focus is student media and to adhere to job duties as delineated in the University Position Description. That description includes supporting a learning community that integrates professional media skills, values, ethics and responsibilities, and an intentionally professional spirit internally and externally, as outlined in each media unit’s policies and procedures.
D. As head of Spinnaker Media, the Media Adviser reports to a designated individual within Student Affairs.
Spinnaker Media rests within the Division of Student Affairs at the University
of North Florida. Each student media outlet is independent in regard to content
but each student employee’s conduct is subject to the supervision of the
university as governed by the UNF student handbook. Each student media outlet
is governed by its policy and procedure manual, with the outlet leader giving
final approval to content-related policies and the Vice President of Student
and International Affairs giving final approval to conduct-related policies.
A. The bylaws of Spinnaker Media are reviewed yearly by the Board. These bylaws may be altered, amended or repealed by a quorum vote of the Board in attendance and voting at any regular or special meeting, so long as notice of the proposed amendment or repeal is provided in the meeting notice.
B. Final approval of amendments to the bylaws rests with the Chief Student Affairs Officer.
A. The mission of the media outlets is to inform, to educate, to entertain and to lead the audience, who at the University of North Florida include undergraduate and graduate students, full-time and adjunct faculty, administrators, support personnel and visitors. The mission of the outlets is divided into three main areas:
1. To serve the campus community as a forum for accurate, fair and comprehensive news, entertainment and information. This includes the expression of public opinion, which state and federal courts consistently have found to be constitutionally protected, especially in public universities such as the University of North Florida.
2. To offer staff members an opportunity to apply their skills of writing, reporting, editing, photography and graphic design; sales, marketing, product delivery and promotion; online, mobile and other digital media skills including innovation, programming and design; and broadcast technology, and video and audio production and editing.
3. To give students opportunities to fill leadership positions and to provide a legitimate service to students; to learn to provide direction in personnel and budget management; to set an agenda; to select, organize and manage a staff of student peers; to conceive and put into effect a content plan for a publication or electronic medium; to build teamwork and consensus; and to meet deadlines.
B. In regard to student-run print outlets, Spinnaker Media, its student-run outlets, the Student Government and the university community recognize and respect First Amendment protections. Spinnaker Media will, in no way, tolerate any form of censorship from any outside entity.
C. In regard to student-run electronic media, Spinnaker Media, its student-run outlets, the Student Government and the university community recognize and respect Federal Communications Commission promulgations and First Amendment protections. Spinnaker Media will, in no way, tolerate any form of censorship from any outside entity.
D. In recognition of the special nature of student-run media outlets, especially their ability to generate revenue through advertising/sponsorships, promotions, services, etc., student-run media outlets will maintain auxiliary budget accounts through the Division of Student Affairs. Unspent revenue in these accounts will be carried forward from one fiscal year to the next fiscal year in this account and will be placed in individual reserve funds specific to each outlet.
1. After an interview process, the Advisory Board will hire the Publisher of the Spinnaker, Spinnaker Digital Managing Editor, Spinnaker Business Manager, and Station Managers of Spinnaker Radio and Spinnaker Television.
B. Power and Duties
1. These leaders shall be paid as Other Personnel Services (OPS) positions, in accordance with established UNF Human Resources policies and procedures. Their duties are to oversee matters and processes for their respective outlets as delineated in appropriate policy and procedure manuals. In order to effectively and consistently publish and broadcast, student media leaders will be expected to fulfill their duties and be eligible for hourly compensation at a minimum of 16 weeks of a calendar year, regardless of the University’s academic calendar.
2. The leaders must not be on academic probation or suspension as defined by the most-recent University of North Florida course catalog. Applicants for any of these positions must provide an unofficial transcript as evidence of their GPA and good standing.
3. If at any time during the academic year the candidate or leader of a media outlet is placed on academic probation by his or her department or college, the candidate or leader must notify the Media Adviser and Advisory Board. The Advisory Board will discuss the student's academic standing at its next meeting and may consider removing the leader from office or may allow for a one-semester waiver.
4. The student leaders may hire and terminate student staff in compliance with terms specified in the University of North Florida Office of Human Resources Personnel and Policies Procedures and with Spinnaker Media departments' policies as follows:
a. University of North Florida Human Resources statement on Student Employment: “Student employees are employed at the will of the employing department and do not have rights to termination of employment; however, employing departments must ensure such termination does not discriminate or violate the civil rights of the student.”
b. In order to be eligible for a paid position in any of the media outlets, the candidate must be a registered and enrolled student at the University for the semesters during which he/she will be employed, with the exception of the summer sessions.
C. Removal of Leaders
1. In the event that the respective student-media outlet leaders are not in compliance with these aforementioned bylaws in Section XI, the Board may relieve the leaders for conduct reasons by vote so long as a quorum of the voting members approve the action at a properly noticed meeting. In all cases, effort will be made to provide two-week’s notice to the affected leader if possible. For purposes of this provision, the Chair does not vote in the event of a tie. The adviser may suspend the affected leader without pay or reassign the leader to other duties beforehand, with the method chosen in an immediate voice and/or electronic vote of the board. At that point Spinnaker Media will properly notice a meeting to take place in 48 hours so that the board can decide whether to continue that status during the two-week waiting period. If a media outlet leader is permanently relieved of his or her responsibilities, the Board will prepare a written statement documenting its decision-making process and the grounds for such removal. Copies of this statement will be provided to the removed leader and kept in the official record.
2. The affected leader is entitled to the due process
afforded to all students in conduct-related matters including a final appeal to
UNF’s Chief Student Affairs Officer. For decisions unrelated to content or
conduct, the board will collaborate with the Office of the Vice President of
Student and International Affairs to reach a solution.
Upon the resignation or removal of the student leader, the Media Adviser
will immediately advertise the vacancy and accept applications for a period of
two weeks. An interim leader will take office for this two-week period,
following the chain of command outlined in each outlet’s respective policies
and procedures. At the conclusion of the application period, the Adviser will
convene an emergency meeting of the Advisory Board to select a replacement. The
new leader will serve the remainder of the unexpired term, concluding at the
end of the following fall or spring academic term.
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