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Press Release for Thursday, June 23, 2016

New State Poll Shows Bugs Bunny Trumps Mickey Mouse/Floridians Love Weather

Media Contact: Joanna Norris, Director

Department of Public Relations

(904) 620-2102

 

Methodology Results Contact: Dr. Michael Binder

Public Opinion Research Lab Director

(904) 620-2784


Jacksonville, Fla. – A new Florida statewide poll from the University of North Florida Public Opinion Research Lab (PORL) shows that classic cartoon characters are still widely popular, with Bugs Bunny edging out Mickey Mouse, 9.4 to 8.7 percent, respectively.

 

“Surprisingly, Mickey Mouse didn’t take first place among respondents who were asked about their favorite cartoon character,” said UNF PORL Faculty Director Dr. Michael Binder. “Bugs Bunny was selected most frequently by Floridians, with Mickey Mouse in second place and relative newcomer SpongeBob SquarePants in third. It was close, but we fully anticipated a Disney character to come out on top.”

 

“A deeper examination into cartoon creators and producers mirrored the same unexpected result, with Warner Brothers’ characters having more public favorability than Disney characters,” said Binder. 

 

Creators and Producers of Favorite Characters

 

Caption
n= 1105 Florida Residents
Warner Brothers      21.8%
Disney 17.6%
Hanna Barbera 9.3%
Nickelodeon 6.8%

*Top four creators and producers selected from sample

 

 

PORL’s statewide poll also indicates that warm weather and outdoor activities are considered the best parts of living in Florida.

 

“As the Sunshine State is the official nickname of Florida, it wasn’t shocking that the majority of the respondents in the poll believe that the weather and beaches are the best elements of Florida life,” said Binder. “However, I was surprised by the lack of coalition beyond those two categories. Economic factors, like a lack of state income taxes and job opportunities, were in a very distant third place.”


“Another interesting result was a divergent level of interest in the weather and outdoor activities between age groups,” noted Binder. “While weather and outdoor activities were the favorites among all ages, older respondents were more partial to the climate than the beach, fishing, etc. This generational difference could be an important finding for tourism marketing.”


 Chart title is Best Part About Living in Florida by Age Category. X-axis options are 0 to 100 percent, y-axis options are age breakdowns grouped in 18 to 24 years, 25 to 34 years, 35 to 44 years, 45 to 54 years, 55 to 64 years and 65 plus. Data collected represents opinions on weather and beaches/nature/outdoors.

 

 

The Florida Statewide Poll was conducted Wednesday, June 1, through Friday, June 17, by telephone calls conducted in English and Spanish to 1,105 Florida residents 18 years of age or older. The margin of error is 2.95 percent. This survey was sponsored by the Public Opinion Research Lab at the University of North Florida and is directed by Associate Professor of Political Science Dr. Michael Binder. The PORL is a full-service survey research facility that provides tailored research to fulfill each client’s individual needs from political, economic, social and cultural projects. Since its opening in March of 2001, the PORL, is an independent, non-partisan center and is a charter member of the American Association for Public Opinion Research Transparency Initiative. 

 

Scientific Telephone Samples provided the sample selected through the use of Random-Digit-Dialing methodology for both landlines and cell phones. Upon reaching individuals through the landline telephone sample, respondents were selected in the household by being the first qualified participant to be available to participate. Cellphone sample respondents were selected by being the first qualified participant to answer the phone. The sample consisted of adults (18 years and older) who are Florida residents. The general population or total sample was weighted by age, gender and race to the estimated 2014 American Community Survey from the U.S. Census Bureau. For more information about methodology, contact Dr. Michael Binder at porl@unf.edu or at (904) 620-2784. PDF version; website: https://www.unf.edu/coas/porl/

 

Florida Statewide Poll Toplines - June 1-17

 

[ASK ALL]

What is your favorite cartoon character?*

 

(Top seven highest ranking responses; 65.7 percent of respondents chose another character, had no answer or refused)

 

Character Florida resident n=1105
Bugs Bunny 9.4%
Mickey Mouse 8.7%
SpongeBob SquarePants 5.2%
Tom and Jerry 4.6%
Road Runner 2.5%
Scooby Doo 2.3%
Snoopy  1.6%

*No choices read out loud to respondent

 

Creators and producers of favorite cartoon character:


Creators and producers Florida resident n=1105
Warner Brothers 21.8%
Disney 17.6%
Hanna Barbera 9.3%
Nickelodeon 6.8%
20th Century Fox 4%
Universal Uclick 3.1%
King Features 2.5%

What is the best part of living in Florida?* [OPEN ENDED RESPONSE]

(Top seven highest ranking responses; 17 percent of respondents chose another character, had no answer or refused)


Best Part of Living in Florida Florida resident n=1105
Weather 53.3%
Beaches, nature, outdoors 20%
Economics, taxes, jobs 2.3%
Friends and family 2.1%
Vibe 2.1%
Attractions, things to do 1.7%
The people 1.5%

*No choices read out loud to respondent


UNF, a nationally ranked university located on an environmentally beautiful campus, offers students who are dedicated to enriching the lives of others the opportunity to build their own futures through a well-rounded education. 

-UNF-