Press Release for Wednesday, February 19, 2014

UNF Poll Reveals Mayor Brown’s Approval Rating Down

Media Contact: Joanna Norris, Director

Department of Public Relations

(904) 620-2102

            A new University of North Florida poll that interviewed adult registered voters in Duval County reveals that Mayor Alvin Brown’s approval rating has dropped from 70 to 59 percent, compared to a previous poll conducted by the University in February 2013. City Council approval has also dropped from 48 to 45 percent in the span of a year, while the Jacksonville Sheriff’s Office approval rating has also dropped from 71 to 66 percent.

          The UNF poll also reveals that Brown leads a field of potential Republican mayoral candidates in hypothetical head-to-head races, with a six-percentage point lead over John Rutherford (41 to 35 percent) among registered voters. Brown leads Bill Gulliford 43 to 28 percent, Jim Overton 42 to 31 percent and Lenny Curry 45 to 25 percent.

          The survey was conducted through the use of a 27-station telephone-polling laboratory at UNF. A polling sample was selected through the use of Random-Digit-Dialing methodology. A cell phone sample was used to increase representation. Age, gender, race education and party registration were weighted to the most recent U.S. Census data, as well as to statistics from the Supervisor of Elections for Duval County.

          The survey was conducted between Monday, Feb. 10, and Monday, Feb. 17, and includes 502 residents (+/- 4.37 percent), including 442 registered voters (+/- 4.66 percent) in Duval County. Approximately 120 UNF political science students participated in the data collection.

         

          Below are the full results. For further information or questions about methodology, contact Dr. Michael Binder, UNF assistant professor of political science, at (904) 620-1205 or m.binder@unf.edu .

 

          UNF, a nationally ranked university located on an environmentally beautiful campus, offers students who are dedicated to enriching the lives of others the opportunity to build their own futures through a well-rounded education.

*Data is weighted by age, gender, race, education and party registration.

 

 

 

 

Toplines

 

Do you approve or disapprove of the way that Alvin Brown is handling his job as mayor of Jacksonville?

 

February 2014 (N = 442)

February 2013 (N = 917)

Strongly Approve

16%

26%

Somewhat Approve

43%

44%

Somewhat Disapprove

13%

10%

Strongly Disapprove

9%

8%

Don’t Know/No Answer

19%

12%

 

Do you approve or disapprove of the way the Jacksonville City Council is handling its job?

 

February 2014 (N = 442)

February 2013 (N = 917)

Strongly Approve

4%

6%

Somewhat Approve

41%

42%

Somewhat Disapprove

20%

21%

Strongly Disapprove

16%

13%

Don’t Know

18%

17%

 

Do you approve or disapprove of the way the Jacksonville Sheriff’s Office is handling its job?

 

February 2014 (N = 442)

February 2013 (N = 917)

Strongly Approve

23%

28%

Somewhat Approve

43%

43%

Somewhat Disapprove

14%

11%

Strongly Disapprove

14%

15%

Don’t Know

6%

4%

 

If the election for mayor were being held today and the candidates were Alvin Brown the Democrat and Bill Gulliford the Republican, for whom would you vote?

 

N = 442

Alvin Brown

43%

Bill Gulliford

28%

Someone Else

8%

Don’t Know/No Answer

20%

 

If the election for mayor were being held today and the candidates were Alvin Brown the Democrat and John Rutherford the Republican, for whom would you vote?

 

N = 442

Alvin Brown

41%

John Rutherford

35%

Someone Else

7%

Don’t Know/No Answer

16%

 

If the election for mayor were being held today and the candidates were Alvin Brown the Democrat and Jim Overton the Republican, for whom would you vote?

 

N = 442

Alvin Brown

42%

Jim Overton

31%

Someone Else

10%

Don’t Know/No Answer

17%

 

If the election for mayor were being held today and the candidates were Alvin Brown the Democrat and Lenny Curry the Republican, for whom would you vote?

 

N = 442

Alvin Brown

45%

Lenny Curry

25%

Someone Else

9%

Don’t Know/No Answer

21%

 

 

Demographic Toplines

Are you a registered Democrat, Republican, No Party Affiliation or are you not registered to vote?

 

N = 442

Democrat

43%

Republican

38%

No Party Affiliation and Others

19%

 

What is your age? 

 

N = 442

18-24

11%

25-44

36%

45-64

36%

65-80

12%

Above 80

4%

Don’t Know/No Answer

1%

 

What best describes your racial or ethnic background? 

 

N = 442

White or Caucasian

55%

Black or African American

28%

Hispanic or Latino

9%

Asian

2%

Other

3%

Don’t Know/No Answer

3%

 

What is the highest grade in school or year of college you have completed?

 

N = 442

Less than high school degree

3%

High School Graduate

18%

Some College

38%

College Graduate

26%

Post Graduate

14%

Don’t Know/No Answer

0%

 

What is your annual household income?

 

N = 442

Less than $25,000

17%

$25,000 to $50,000

25%

$50,000 to $75,000

15%

$75,000 to $100,000

12%

Above $100,000

17%

Don’t Know/No Answer

14%

 

Gender

 

N = 442

Male

46%

Female

54%

 

-UNF-