Media Contact: Joanna Norris, Director
Department of Public Relations
A new University of North Florida poll that interviewed adult registered voters in Duval County reveals that Mayor Alvin Brown’s approval rating has dropped from 70 to 59 percent, compared to a previous poll conducted by the University in February 2013. City Council approval has also dropped from 48 to 45 percent in the span of a year, while the Jacksonville Sheriff’s Office approval rating has also dropped from 71 to 66 percent.
The UNF poll also reveals that Brown leads a field of potential Republican mayoral candidates in hypothetical head-to-head races, with a six-percentage point lead over John Rutherford (41 to 35 percent) among registered voters. Brown leads Bill Gulliford 43 to 28 percent, Jim Overton 42 to 31 percent and Lenny Curry 45 to 25 percent.
The survey was conducted through the use of a 27-station telephone-polling laboratory at UNF. A polling sample was selected through the use of Random-Digit-Dialing methodology. A cell phone sample was used to increase representation. Age, gender, race education and party registration were weighted to the most recent U.S. Census data, as well as to statistics from the Supervisor of Elections for Duval County.
The survey was conducted between Monday, Feb. 10, and Monday, Feb. 17, and includes 502 residents (+/- 4.37 percent), including 442 registered voters (+/- 4.66 percent) in Duval County. Approximately 120 UNF political science students participated in the data collection.
Below are the full results. For further information or questions about methodology, contact Dr. Michael Binder, UNF assistant professor of political science, at (904) 620-1205 or
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*Data is weighted by age, gender, race, education and party registration.
Do you approve or disapprove of the way that Alvin Brown is handling his job as mayor of Jacksonville?
February 2014 (N = 442)
February 2013 (N = 917)
Don’t Know/No Answer
Do you approve or disapprove of the way the Jacksonville City Council is handling its job?
Do you approve or disapprove of the way the Jacksonville Sheriff’s Office is handling its job?
If the election for mayor were being held today and the candidates were Alvin Brown the Democrat and Bill Gulliford the Republican, for whom would you vote?
N = 442
If the election for mayor were being held today and the candidates were Alvin Brown the Democrat and John Rutherford the Republican, for whom would you vote?
If the election for mayor were being held today and the candidates were Alvin Brown the Democrat and Jim Overton the Republican, for whom would you vote?
If the election for mayor were being held today and the candidates were Alvin Brown the Democrat and Lenny Curry the Republican, for whom would you vote?
Are you a registered Democrat, Republican, No Party Affiliation or are you not registered to vote?
No Party Affiliation and Others
What is your age?
What best describes your racial or ethnic background?
White or Caucasian
Black or African American
Hispanic or Latino
What is the highest grade in school or year of college you have completed?
Less than high school degree
High School Graduate
What is your annual household income?
Less than $25,000
$25,000 to $50,000
$50,000 to $75,000
$75,000 to $100,000
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