Media Contact: Joanna Norris, Associate Director
Department of Public Relations
A new University of North Florida poll reveals that President Obama’s approval ratings have dropped since March 2012, from a 47 percent approval rating down to a 43 percent approval rating. Contrary to this, Florida Gov. Rick Scott’s approval ratings have improved since last March, with a 6 percent increase to a 51 percent approval rating.
Reducing crime was third on the list of priorities for the adult Duval County residents that were polled, with 13 percent of the respondents believing that it was a top priority, after improving the economy/creating jobs and improving the quality of public education. In conjunction with these findings, 52 percent of Jacksonville residents were either somewhat or very fearful of becoming victims of crime compared to 49 percent in March of 2012. Regardless of this finding, the Jacksonville Sherriff’s Office still received a very high approval rating of 71 percent, similar to the 72 percent approval JSO received last March. Despite a majority of respondents replying that they were fearful of becoming a victim of crime, the polls reveal that only 40 percent of the respondents, or people in their household, owned a gun, in contrast with the 52 percent who didn’t own a gun. Six percent of the respondents either didn’t know or declined to answer.
The survey was conducted through the use of a 27-station telephone-polling laboratory at UNF. A polling sample was selected through the use of Random-Digit-Dialing methodology. A cell phone sample and an overlay sample were used to increase representation. Age, gender, race and party registration were weighted to the 2010 U.S. Census, as well as to statistics from the Supervisor of Elections for Duval County registered voters.
The survey was conducted between Monday, Feb. 4, and Tuesday, Feb. 12, and includes 917 residents (+/- 3.23 percent) in Duval County. Approximately 210 UNF political science students participated in the data collection.
Below are the full results. For further information or questions about methodology, contact Dr. Michael Binder, UNF assistant professor of political science, at (904) 620-1205 or
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*Data is weighted by age, gender, race, and party identification.
In your opinion, what should be Jacksonville’s top priority this year?
Improving Arts & Entertainment
Improving the Downtown Area
Improving the Economy & Creating Jobs
Improving Public Education
Improving Transportation & Infrastructure
Solving the Public Pension Problem
Balancing the Budget
Do you approve or disapprove of the way Barack Obama is handling his job as President?
Do you approve or disapprove of the way Rick Scott is handling his job as Governor of Florida?
Do you approve or disapprove of the way the Jacksonville Sheriff’s Office is handling its job?
In general, how fearful are you of becoming a victim of crime?
Not Fearful At All
Not Very Fearful
Do you or does anybody in your household own a gun?
What is your age? Is it:
What is your racial or ethnic background? Is it:
Are you a registered Democrat, Republican, No Party Affiliation or are you not registered to vote?
No Party Affiliation
Not Registered to Vote
What is the highest grade in school or year of college you have completed?
High School Graduate
What is your annual household income?
Less than $25,000
$25,000 to $50,000
$50,000 to $75,000
$75,000 to $100,000
Are we reaching you on a landline or a cell phone?
Do you only have a landline, only have a cell phone, or do you have both a landline and a cell phone?
Cell Phone Only
Both Landline and Cell phone
What area of town do you live in?
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