Press Release for Thursday, August 18, 2005

UNF's New Branding Commitment Makes Students First Priority

Contact: Joanna Norris, Assistant Director
Department of Media Relations and Events
(904) 620-2102



The University of North Florida is charting a new direction. President John A. Delaney unveiled today a branding commitment and new logo to students, faculty, staff and the community.

Through focus groups and extensive research, a branding concept was built on individual attention to students. “Each student is a unique individual, we are a unique university. We are focused on teaching students and providing them with an individualized college experience,” said Delaney. “Our tag line says it all: No one like you. No place like this.” The updated advertising tag line rolls out today in a brand-new print campaign, appearing in various publications over the next few weeks.

The University’s new branding commitment: The University of North Florida recognizes that every student is an individual, with different goals, different learning styles and different needs. UNF is committed to offering each student an individualized educational experience made possible by an engaged faculty and dedicated staff. UNF’s commitment to individualized attention includes opportunities to participate in life-changing experiences such as internships, study abroad, off-campus programs and dynamic research projects.

As a result of UNF’s commitment to students, funding for seven student advisors has been approved, four of which are freshmen/sophomore student advisors, nearly doubling the number of professionals available to help guide lower-division students. With the hiring of 36 new faculty, student/instructor ratios will also be reduced to 20-to-1, allowing professors to give students the individualized attention they need to succeed.


Funding in the amount of $200,000 has also been allocated so students can have more transformational learning experiences and individualized attention. For example, two UNF professors recently took 19 students on an Amtrak trip across the country to study anthropology and environmental science. Not only did this course receive national attention, but students returned with a whole new outlook on life.

Additionally, UNF will also be one of the first universities in Florida to implement the One-Stop Shop concept, where students can have questions answered or process routine paperwork without being sent to several different offices. Another $200,000 has been set aside to implement this concept, which brings together financial aid, admissions, academic advising and the registrar’s office under one roof.

Transitioning from high school to college is one of the biggest adjustments students have to make in their lives. This year, UNF instituted the Week of Welcome in order to make this transition go smoothly for first-time college students. This is UNF’s official welcome to the campus, providing academic and social programs for all incoming freshman. This week is packed with workshops ranging from stress/time management to study skills to managing student finances. By having students on the campus early, they are getting the time they need to adjust, to find their way around, to get to know staff and to focus on their education. Fall classes begin Monday.

The sleek new osprey unveiled today is a symbol of the University’s bold promise to its students. The latest logo is already visible on merchandise available at the campus bookstore and will be even more evident as it’s incorporated into the campus entrances at Kernan, St. Johns Bluff and the north entrance. UNF has asked firms, art students and the community to submit concepts, due by the end of this month, as part of a design competition. A new athletics logo also features a more aggressive osprey.

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