Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn’t allow readers/viewers/listeners to participate in the creation or development of the content. Examples include but are not limited to LinkedIn, Instagram, Twitter, Facebook, YouTube, WordPress, etc. They are channels for you to share knowledge, market your department or function, express your creativity and connect with others who share your interests. It can also be a powerful communication tool that can have a significant impact on both an organizational and professional reputation, both positively and negatively.
Both in professional and institutional roles, employees need to follow the same behavioral standards online as they would in real life. The same laws, professional expectations and guidelines for interacting with students, parents, alumni, donors, media and other university constituents apply online as in the real world.
Because social media channels are fairly new to many employees, we’ve assembled some general recommendations and best practice guidelines to help you use these forums effectively, protect your personal and professional reputation and follow University policies.
Official UNF Facebook, Twitter, Instagram, LinkedIn and YouTube pages have been designed by Public Relations to spread the good news about the University’s research, academic programs, faculty, staff, students and community events. The pages will be maintained by Public Relations and will list all official social media sites maintained by the University. A general Web page on the UNF website is also available to list all official social media sites.
The Public Relations Department will review all comments posted on the official page and will remove any that are inappropriate, offensive, contain insults or attacks, are duplicate posts, contain illegal suggestions or contain advertisements/SPAM/solicitation.
Your event must be submitted to the Campus Calendar of Events on the UNF website in order to be considered for a posting on the official UNF pages, must be sponsored by the University and must be open to the public.
Copyright © 2017 University of North Florida1 UNF Drive | Jacksonville, FL 32224 | Phone: (904) 620-1000
RegulationsConsumer Information | Disability Accommodations