University of North Florida Strategic Plan 2009-2014

Mission Statement

The University of North Florida fosters the intellectual and cultural growth and civic awareness of its students, preparing them to make significant contributions to their communities in the region and beyond. At UNF, students and faculty engage together and individually in the discovery and application of knowledge. UNF faculty and staff maintain an unreserved commitment to student success within a diverse, supportive campus culture.

Vision Statement

The University of North Florida aspires to be a preeminent public institution of higher learning that will serve the North Florida region at a level of national quality. The institution of choice for a diverse and talented student body, UNF will provide distinctive programs in the arts and sciences and professional fields. UNF faculty will excel in teaching and scholarship, sharing with students their passion for discovery. Students, faculty, staff, alumni, and visitors will enjoy a campus noteworthy for its communal spirit, cultural richness, and environmental beauty.


Goal 1: Cultivate a learning environment that supports intellectual curiosity, academic achievement, and personal growth


  • Develop interconnected programs that academically engage and socially integrate incoming students at all levels
  • Create and communicate opportunities for personal growth and  pathways to academic progress and success
  • Enhance existing or develop new academic programs that meet student career aspirations and community needs
  • Provide diverse opportunities for fostering interaction among students, faculty, and staff
  • Provide transformational learning experiences for all students
  • Prepare students for lifelong learning and professional success

Goal 2: Recruit and support a diverse community of students, faculty, and staff 


  • Increase the diversity of faculty, staff, and students to reflect or exceed the diversity within appropriate recruitment populations
  • Create and implement strategies to foster retention of students, faculty, and staff from underrepresented populations
  • Provide opportunities for intercultural and educational experiences that improve the climate for less represented groups, and ultimately prepare all members of the UNF community to be global citizens of our diverse world

Goal 3:  Support and recognize research, community-based inquiry, and creative endeavors  


  • Allocate resources to advance basic and applied research, community-based inquiry, and creative activities
  • Improve the physical infrastructure to facilitate the research and creative activities of our faculty and students
  • Enhance internal system of rewards and incentives for faculty and students engaged in research, community-based inquiry, and creative activities
  • Actively pursue research partnerships with other postsecondary institutions, business and industry, the non-profit sector, and P-12 education

Goal 4: Affirm the university’s public responsibility through civic and community engagement  


  • Enhance the University’s capacity for community-based learning
  • Integrate community-based pedagogies in academic disciplines, general education, and extra-curricular programs
  • Reward participation in community-engagement activities by students, faculty, and staff
  • Advance the University as a resource in the local, regional, and global communities

Goal 5: Secure fiscal, physical, and technological resources aligned with the University’s mission and values 


  • Increase the available resources to support academic learning, student services and research
  • Exercise prudent stewardship of the environmental resources that are a part of the university
  • Create and maintain the physical resources necessary to fulfill the university’s mission
  • Acquire, implement, and support technologies and instrumentation that enhance the educational, research, service, and administrative activities of students, faculty, and staff

The University of North Florida is committed to values that promote the welfare and positive transformation of individuals, communities, and societies. 

University Values 

  • the pursuit of truth and knowledge carried out in the spirit of intellectual and artistic freedom;
  • ethical conduct;
  • community engagement;
  • diversity;
  • responsibility to the natural environment; and
  • mutual respect and civility.

 Click here to view the Strategic Plan in PDF format.