March 19, 2012
TO: Patrick Plumlee
President, UNF Faculty Association
FROM: Mauricio Gonzalez
Vice President for Student and International Affairs
SUBJECT: Signage Policy
Below you will find the answer to the question from David Courtwright regarding the signage policy.
Question: There are many yard signs around campus that are quite ugly (particularly near the Starbucks). With much effort and money having gone towards making the campus beautiful would it be possible to have a reasonable zoning policy for these signs?
Response: In response to the concerns that have been brought up regarding signage on campus, I’d like to let you know what Student Affairs is doing with the matter.
We are currently in the process of reviewing our signage policy and procedure, and hope that this will address many of the concerns. Among the changes we’re looking into are restrictions on how and where signs can be placed, and the establishment of enforcement procedures. Notably, we will keep signs (and other advertisements) from being placed in or near the boardwalks and wetlands areas. We also will be restricting the amount of time signs can be up before an event, and making the advertiser responsible for removing them in a timely fashion. We believe this policy will help mitigate concerns about the number and appearance of signs.
Still, from a campus life standpoint, we feel we cannot afford to do away with these signs altogether, or to be too restrictive over where they can be put. Our surveys for Student Affairs marketing show that the signs are an effective marketing tool (which is presumably why they’ve become so prolific). While other advertising avenues (including the bulletin boards) can also be effective, we feel that using them alone would not be able to make up for signs. Doing away with signs would almost certainly have a negative effect on our ability to advertise campus life programs in a time when that is a major focus for UNF.