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Branding campaign aims to give school new nationwide image
By Dave Strupp
editor in chief
The University of North Florida wants to be known as the school that puts students first — not the little Florida school that doesn’t have a football team.
The university is launching a new branding campaign that aims to put a visual identity on itself — an identity that University President John Delaney said he hoped will contrast UNF with other state universities and give the school a unique look.
Delaney will announce the new branding campaign Aug. 18 at an unveiling ceremony. As part of the campaign, UNF has adopted a new visual identity with re-created logos for the university as well as the athletics department and also created a new commitment and tagline — “No one like you. No place like this.”
But UNF officials said the campaign was more than just a new logo and look. Above all, it focuses on a commitment to attract students, faculty and staff to UNF by way of the university’s unique attributes, Delaney said.
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