Advertising Policy

Marketing Information

Advertising in the Spinnaker allows advertisers to reach the diverse University of North Florida community with a student enrollment of about 12,000 and a professional work force of more than 1,500, including full-time, adjunct faculty, administrators and support personnel. The student body is about 60 percent female and the average age is 27. More than 85 percent of UNF students live off campus and work in the Jacksonville area, creating a unique blend of traditional and non-traditional students. The Spinnaker has a readership of 8,000, per issue and is distributed every Wednesday during the fall and spring semesters.

Inserts

Until problems associated with inserts falling out of newspapers and littering the university can be resolved, the Spinnaker cannot accept inserts.

Political Advertising: Public

Political advertisements for public officials must be paid in advance and must carry information as required by law.

Political Advertising: UNF

Candidates seeking election to the offices of UNF student body president or vice-president shall be allotted one quarter-page ad in each issue of the Spinnaker to run for three consecutive weeks prior to the general election. Ads shall be black and white and positioning will be determined by Spinnaker staff. Additional advertising space shall be paid for in advance by the candidate(s).

Deadlines: Display Advertising, Copy Art, Classified Copy

Advertisements must be received no later than 5 p.m., Friday, prior to publication. Advertisements may be canceled prior to deadline. Advertisements canceled after deadline will be charged full price. Printing errors are not the responsibility of the Spinnaker. The Spinnaker will not be responsible for incorrect copy submitted by the client or for copy submitted after deadline.

2001-2002 Advertising Rates

General Information

The Spinnaker accepts all kinds of advertising. We retain the right to reject any ad, classified or display, deemed not in the best interest of the newspaper. Decisions for exclusion of ads rest solely at the discretion of the advertising manager. Clients purchasing display advertising space must sign a written agreement with the Spinnaker. Position requests will be considered, but are not guaranteed. Advertisements are not accepted on a "position or omit" basis.

Classified Rates

For all UNF students, classified advertising is free up to 20 words per week. Additional words cost 25 cents each. Faculty and staff members of UNF will pay $5 for up to 20 words. All other classified ads cost $15 up to 20 words. There are no frequency or volume discounts for classified ads.

Display Rates

To see pages displaying the actual sizes of the ads, click the links.

Size	Specifications	B/W price
Full Page	9" x 12"	$485
1/2 Page	Horizontal: 9" x 6" Vertical: 4.5" x 12"	$245
1/4 Page	Horizontal: 5.33" x 5" Vertical: 3.5" x 8" Banner: 9" x 3"	$120
1/8 Page	Horizontal: 5.33" x 2.5" Vertical: 3.5" x 3.75"	$60

Additional Costs

Please have all advertisement copy ready upon submittal. The Spinnaker will create advertisements upon request for clients, a $50 fee will be added for each graphic design. If the advertiser would like a color ad, there is an additional fee of $80, added to the B/W cost. Full page prices are for inside pages only. If an advertisement is larger than the specifications size, the client will be charged $7.50 per column inch for additional space.

Payment

Cash and Credit Cards will not be accepted. Check or money orders must be made payable to the Spinnaker.

Address:
4567 St. John's Bluff Rd. S.
Jacksonville, FL 32224-2668
Tel: (904) 620-2727
Fax: (904) 620-3924

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