2001-2002 Journalism Club events
The Journalism Club's first year as a club was filled with informative
journalism-related events. The club had seven official seminars,
18 guest speakers and more than 100 attendees! All events were free of charge.
March 11, 2002
Careers in Journalism seminar
About 20 students attended this seminar, which
featured three speakers from the UNF community:
Dr. Berrin Beasley, Marcia Ladendorff and Dr. Robert Bohle. Their biographical
sketches are here, and their comments are summarized below.
Notes by Cherisse Seymour
She spent five years with Freedom Communications -
it has holdings in radio, TV, newspapers
Recommends working for a large chain like Freedom Communications
so you can move around from one job to the next in the company and maintain benefits
Keys to success in journalism: Be a self-starter and be aggressive
She started out as a court reporter - six months; kept asking editor to do
stories; moved on to entertainment division
Recommends to get started working at a smaller paper
Editors don't have time to find story ideas,
that's why it's important to be a self-starter
She worked in PR, but missed journalism, became bored with PR because
she didn't find it exciting or challenging
Came back to print journalism to learn something new each day
There's many different types of journalism to be practiced
Advice: Consider taking a job at a smaller paper to get more experience and diversity
Look at chains and start with one of their smaller papers
Explore different types of journalism: education, health, environment, public affairs (important area because of the watchdog function of journalists)
Internships -- MUST DO THESE!! Plan to intern at a place where you'd like to work
Careers in Journalism panel: Dr. Berrin Beasley (left), Dr. Robert Bohle
and Marcia Ladendorff.
He also suggests starting at a small paper
He worked in the sports department as a copy editor
A copy editor processes the stories from reporters, and packages them together
with pictures for the paper
Copy editing isn't a glamorous job
Copy editors will edit a variety of stories and will learn something from
Copy editing is more stable than a reporting job
He left journalism to become a teacher because he didn't like working nights
If you like design and words, copy editing is for you
Public relations - loyalty lies with the company you're representing,
so you sacrifice journalism values like citizens' rights, the First Amendment,
etc., but it's more stable, there's more money, although it's not as interesting
CVA department - the Communications & Visual Arts Department at UNF has four tracks, PR, advertising, print journalism, broadcasting
The communications degree recently changed from a BA to a BS because numerical
data analysis is important in core classes and important in being a critical thinker
Journalists won't be paid much at first
Find out what you want to specialize in and do that later on
Audience members listen at the Careers in Journalism seminar.
She was a TV journalist, a CNN anchor and a local anchor in Jacksonville
Don't consider broadcast news journalism anymore
The TV news business is now about the bottom line; purpose is to deliver
viewers to the advertisements
Broadcast news deals with emotion
TV news quality went down when producers realized they could profit from TV news
She started out as a studio camera person, then became a film editor, recommended starting on the technical side of broadcasting, behind the camera, because it will be helpful to have that knowledge when you eventually get a job on the air
She really wanted to become a reporter; she's curious, loves telling stories,
adrenaline from meeting deadlines, met all types of people
A journalism career will consume your whole life, so do it before you start your family
TV news jobs are demanding of your time but very exciting
Recommends to start small and behind the scenes
Understand what other people go through to make you look good
She learned everything about TV on the job, not in the classroom
Stressed the importance of internships
Traits of a good journalist: flexible, adventurous, self-starter,
risk-taker, enjoy being the first to tell people something
Women: can't gain weight and can't get old
Be aware of technological changes
You have to be prepared to move (from city to city) to get ahead in this business
-Notes by Cherisse Seymour
March 13, 2002
Careers in PR seminar
About 20 people attended the Journalism Club's "Careers in Public Relations"
seminar March 13 to learn what PR is, why people do it and how to get into it.
Speakers were: Amy Rankin, vice president of Scott-McRae
Advertising; Jane Belz, assistant director of News and Publications at UNF; and Bobbi
Reid Doggett, instructor of communications at UNF and former statewide communications
director for the American Lung Association.
To explain what PR is, Belz described a recent incident in
which an acquaintance asked for her guidance in publicizing a project local
schoolchildren did. Belz helped get the attention of the media, and the project
was covered by local TV stations and the Times-Union.
PR frequently involves media relations such as the
incident Belz described.
Because media relations is a critical part of PR,
an understanding of the media is important for PR professionals, the speakers said.
PR people need to understand what the media's interests and requirements are.
Rankin suggested reading newspapers as much as possible to help gain an
understanding of journalism.
Careers in PR panelists (from left): Jane Belz,
Amy Rankin, Bobbi Reid Doggett.
All three speakers had some sort of background in
journalism. Rankin was a sports reporter in college; Belz worked as a reporter
after graduating from UNF; and Doggett took journalism classes in college, along
with PR classes.
They said students should avoid PR if they do not
enjoy writing, because PR usually involves a lot of writing.
Also, they said students will be able to compete for
PR jobs more successfully if they have portfolios of stories they have written for
newspapers, magazines, newsletters, etc.
A portfolio is not required, Rankin said, but it is a
definite plus that distinguishes a candidate from other candidates with the same
Rankin suggested writing for The Spinnaker, UNF's
campus newspaper, as a possible way to build a portfolio.
The speakers said students should not be too
concerned about money when choosing a career. Rankin said students should
do whatever they enjoy, regardless of what it pays, because they are going to
spend a lot of time at work during their lifetime.
Doggett briefly described some of the PR classes
she teaches at UNF - PR campaigns, PR writing and PR principles. (For more
information about these and other classes, see the course schedule descriptions
in the UNF Undergraduate Catalog). Doggett said those PR classes are important
for people who want to get into PR.
In addition to studying PR, Rankin recommended
studying liberal arts and sciences - history, religion, philosophy, culture,
sociology, psychology, etc.
Sept. 12, 2001
Former intern panel discussion
Internships are essential. That was one thing all the
panelists agreed on during the Journalism Club's first-ever seminar.
Despite the tragic events of the previous day,
about 20 people came to the Sept. 12, 2001 seminar focusing on internships.
They listened to the discussion, voted in the club election and ate free pizza.
John Harrell, news director for 102.9-FM The Point, was the
discussion moderator. Harrell completed internships in radio and television that
helped launch his radio career. The panelists were: Jeff Minton,
former Beaches Leader intern; Jason
Matheny, former 600-AM The Ball intern; Jamie Walker, former White Publishing intern;
and Laura Burns, former National Foundation for Women Legislators intern.
The speakers at the internship seminar (from left):
Jeff Minton, Jason Matheny, John Harrell, Laura Burns and Jamie Walker.
(Photo by Jason Pratt)
During Minton's internship, The Beaches Leader offered him a permanent job, which
he accepted. He said he is grateful to have a job at a small newspaper, because
he can be a "big fish in a small pond" instead of vice versa.
The panelists explained how they obtained their
internships and what type of things they did at work. All agreed that
doing an internship is a positive experience that they would recommend to others.
Oct. 18, 2001
Guest speaker: Josh Talkington, anchorman, FOX-30 WAWS
When Josh Talkington spoke at a club seminar Oct. 18,
students were able to
ask the local anchorman questions about his job and get
valuable advice regarding careers in television news.
He advised students to get experience while
in college by doing internships and being involved with campus media.
Talkington explained that students who want good on-air jobs should have an
excellent tape to send to potential employers.
He also reminded students to be realistic about their goals for their first job.
They shouldn't expect to get a job in a large market
right away. Instead, they'll have to work their way up into bigger and bigger
markets throughout their careers, he said.
Attendees at this event enjoyed free subs and bread-sticks from the Italian
The club leadership was pleased with how the
seminar went. Cicely Pontiflet, the club's historian, said
she thought the event was extremely successful and that Talkington was
an excellent choice for a guest speaker.
Club members who assisted the president in
putting on the event were: Caitlin Pearson, Alex Pazos, Andrea Ocampo,
Cicely Pontiflet and Cathleigh Winningham. The event would not have run
smoothly without their help.
Oct. 22, 2001
Guest speaker: John Burr, assistant managing editor,
The Florida Times-Union
Another prominent guest speaker who visited
the Journalism Club is John Burr,
assistant managing editor at The Florida Times-Union.
Burr, who handles recruiting for the
Times-Union's newsroom, said he likes job applicants who have
demonstrated a passion for journalism. Examples of passion for the field
include involvement with campus media, freelancing and the completion
of internships, he said.
Also, he hinted that it might be helpful for students
to have both broadcast and print journalism skills, because some newspapers,
including the Times-Union, are forming partnerships with television stations.
Club members (from left) Ann Luce, Shannon Walsh and Kelly Donovan
hang out with John Burr in the Spinnaker office. (Photo
by Jerrell Pennington)
One student asked about the value of getting
a master's degree. Burr said that many journalists find graduate school
fulfilling, but master's degrees are not required for journalism jobs.
Audience members at this event were treated
After the seminar, David Johnson, Spinnaker
editor-in-chief, brought Burr and a group of club members to the Spinnaker
Burr spent several minutes hanging out with the Spinnaker
staffers and other students present.
The club president organized
the seminar with help from club members Caitlin Pearson, Cicely Pontiflet
and Andrea Ocampo.
Nov. 6, 2001
Breakfast with the Faculty
The Journalism Club's "Breakfast with the Faculty" event allowed
students to meet journalism faculty members and ask them questions
about UNF's journalism program. Dr. Mark Workman, dean of the
College of Arts and Sciences, was the guest of honor. He discussed
the value of getting a broad liberal arts education to prepare for a
career in journalism. The Journalism Club leaders were thrilled to have a VIP at
the club's first breakfast seminar.
Journalism faculty members who participated
were Dr. John Parmelee, Dr. Berrin Beasley and Dr. Robert Bohle. The
professors introduced themselves and talked about their educational and
professional backgrounds before starting to answer questions.
Questions addressed included the SACS/adjunct
situation, the accreditation issue and the number of spring classes.
The professors said students should not worry
about the fact that the communications program, as of 2001, is not
accredited. Bohle said the department meets some of the criteria for accreditation, but
not all. Parmelee said that employers will be much more interested
in a student's portfolio than in whether the department is accredited or not.
The breakfast event featured free food from Dunkin Donuts. The breakfast
was organized by Kelly Donovan, president, with promotions help from active club
members Caitlin Pearson, Cicely Pontiflet and Andrea Ocampo.
Nov. 8, 2001
Guest speaker: Gary Corbitt, WJXT-TV4
This breakfast seminar featured Gary Corbitt, Channel 4's research director,
who also recruits interns for the station.
his work, which involves the study of television ratings. Additionally,
he gave students career advice for pursuing jobs in broadcast journalism.
Corbitt said that all students, even freshman, should try to network and
meet broadcast journalism professionals. He also said that internships
are a good way to get one's foot in the door of the television news
Like the previous breakfast seminar, this
event provided free Dunkin Donuts food. Club members who helped promote
the event were: Caitlin Pearson, Andrea Ocampo, Cicely Pontiflet.
The club has fun, too ...
FCCJ graduate Michael Fitzgerald attended the club
president's holidays party, along with several other club members,
at the end of November 2001.