Alloway, an Assistant Professor of Psychology at the University of North Florida, is recognized as an expert in the field of working memory and education. She served as the Director for Memory and Learning in the Lifespan in the United Kingdom, developed the internationally recognized Alloway Working Memory Assessment, and has published numerous books and journal articles on working memory. She has spent the last 15 years researching the importance of working memory in education, and has lead several government-funded grants on this topic.
Alloway writes a blog for Psychology Today, and her research has been featured on BBC, ABC News, Huffington Post, Salon, Washington Post, and Newsweek. She has worked with numerous agencies for learning needs, including Children and Adults with ADHD (CHADD) and the National Association of Gifted Children (NAGC).