You Need To Know About QM
1. What is it?
"A national benchmark for online course
Quality Matters is a not-for-profit
subscription service that provides a rubric and a process that academic
institutions use for quality assurance and continuous improvement of online
courses. The QM process is a collegial, faculty-driven, research-based
peer review process based on a rubric consisting of 8 general standards and 40
specific standards that are nationally recognized as reflecting a shared
understanding of quality in online and hybrid course design. The rubric
standards and research that support them can be found here.
2. Who's doing it?
Institutions of higher education throughout
the United States and internationally have subscribed to the Quality Matters
rubric and services in an effort to assure quality and continuous improvement
in their online education offerings. There are over 30 institutions
participating in Florida, alone. A complete list of the over 400 subscribers in
higher education can be found here.
3. How does it work?
An institution or a statewide consortium
subscribes to Quality Matters for an annual fee depending on the individual
needs of the institution. This gives the subscribing institution's faculty and
staff access to an automated, web-based Quality Matters rubric for reviewing
online courses, the ability to conduct official course reviews and QM
recognition (a seal) for those courses that meet standards, discounts on (or
free seats in) QM training, and access to private web resources.
4. Why is it significant?
The Quality Matters approach to quality
assurance in online courses is unique in that it emphasizes a collegial,
peer-based review process in which the faculty course designer is a part of the
review team. A course is never described as having "failed" a review;
it is always "in the process of meeting standards" and is described
as such until it meets the QM rubric standards at a rate of 85% or better.
The QM rubric and process is also unique in that it is diagnostic (not
evaluative or judgmental) and focuses solely on online course design and not on
course delivery. The QM standards are centered on the best practices in
instructional design and online learning according to the most current research
literature. The underlying principles of Quality Matters can be found here.
5. What are the downsides?
The cost to the institution of the privilege
of using a rubric that may seem to be based on common sense and "what
everyone already knows about best practices in instructional design and online
learning" may seem excessive to some. However, the use of the rubric
is a demonstration to stakeholders the investment in and concern for quality in
Another possible problem that may occur with
a prescribed set of standards is a potential for a sense of infringement on
academic freedom, particularly in the form of course design creativity.
6. Where is it going?
The number of subscribers to Quality Matters
continues to grow, and it appears that the QM seal will become more broadly
recognized on online courses that have met this gold standard in distance
education. There are a number of new developments emerging from the
Quality Matters organization which include the following:
- A project to implement QM certification of textbook publisher
materials for online education
- A QM partnership with Sloan-C
- A growing interest in viewing the Quality Matters standards
from a student perspective and making the standards speak directly to
students regarding what is of value to them in online education
7. What are the implications for
The principles and standards embodied in the
Quality Matters rubric and process are based on research that indicates that
certain elements of course design, if implemented correctly, will have the
following effect on teaching and learning:
- Improvement in student learning outcomes and student
retention in online courses
- Integration of new technologies using sound online
instructional design principles and research-based best practices
- Efficiency in use of instructional resources
- Continuous improvement in online and hybrid courses and
ongoing faculty development
8. How will UNF benefit from QM?
Quality Matters processes benefit both individual faculty members and their institutions in the following ways:
- Improved student engagement and learning outcomes
- Adoption of a systematic and comprehensive continuous quality assurance process that includes faculty training, course development, and course improvement processes that are aligned with accreditation standards
- Incorporation of new technologies and research findings
- Opportunity to engage in benchmarking activities with peer institutions
- Ongoing faculty professional development
- Opportunity for peer-to-peer collaboration and sharing across institutions
- Online courses that meet a consistent and widely-respected quality threshold