University Identity System

The identity system is made up of three key elements: the monogram, the descriptor,
the Osprey image. These elements combine to form the logo.

The University identity system is designed to be flexible and work in multiple formats, different configurations, small and large sizes and different media.For purposes of understanding the visual identity system, the following terms will be used:

Monogram. The University monogram is the letters U-N-F joined together in a customized design. In certain circumstances, due to space limitations or certain applications, the UNF monogram may be used without the descriptor or the Osprey image. Do not attempt to recreate the monogram using computer type fonts.

Descriptor. The words University of North Florida have been configured in a customized design. Do not attempt to recreate the descriptor using computer type fonts. The descriptor may be used as a separate element in a one-line or two-line format. It should not be used in lieu of the complete logo or by itself as a logo.

Osprey image. The Osprey image is, first of all, an osprey—a regal bird, indigenous to the area. Many times, an eagle or some other bird of prey has been unwittingly substituted. To prevent confusion and to avoid misrepresentation, always use the Osprey image in official communications. The Osprey image may be used alone as a design element, but may not be used in lieu of the logo.

Note: The Athletics Department and the companies which license the UNF identity for apparel and merchandise will have latitude in using osprey images other than the one used in the official logo.

Official logo. To establish the full identity of the University, the logo should be used in its complete, official form (monogram, descriptor and Osprey image).

Simplified logo. For most uses, the Official Logo (with descriptor) is preferred. However, a simplified version of the logo without the descriptor is acceptable in certain circumstances, such as when space is limited and logo legibility is a concern.

Reproducible logos are available from the Office of Marketing and Publications and may be downloaded
from the UNF.eduWeb site.