Visual Identity Standards

Table of Contents

		Letter from the President
1		Transition Period
2		Introduction
4		Official University Name and Identifying Marks
5		Use of the University Seal
6		University Identity System
8		Variations of the University Logo
9		Unacceptable Uses of the University Logo
10		The Commitment and Tagline
11		The Brand Hierarchy
		– Level Two – for Colleges, Divisions and Major Departments
		– Level Three – for Departments and Programs Within Colleges and Other Non-Academic Departments
13		Logo Usage
		– In Official University Publications
		– In Official University Web Pages
15		Recommended Typefaces
16		University Colors
17		Official University Stationery
		– Letterhead
		– Envelopes
		– Business Cards
		– Formal Social Note Cards
22		Official Athletic Logos and Identifying Marks Contents