Logo Usage in Official
University Publications

The Visual Identity Standards have been developed to promote consistency and protect the University’s brand identity. They were not intended to create a template or be a complete set of rules for every conceivable application. Good judgment and good taste must be exercised by anyone creating communications materials.

Use the official University logo for official publications such as a catalog or view book and in most
other situations.

Logo Usage in Official University Web Pages

Definitions. The University recognizes three classifications of Web page ownership: Official Web Pages, Academic Web Pages and Personal Web Pages.

Official Web Pages of the University shall include the University’s Home Page, related pages, and the main pages of all colleges, divisions, departments, and other units of the University. An official page speaks for the University of North Florida and its colleges, divisions, departments, and other units.

The University’s Home Page is the page that is accessed by the url http://www.unf.edu/.

A Unit is an officially constituted college, division, department, program, or committee of the University including faculty, employee, student government, and alumni associations.

Academic Web Pages are pages that present information relating to University curricula. Academic Web Pages do NOT include the University Catalog, the University Course Schedule Booklet, or other documents that fall within the definition of Official University Pages.

Academic Web Pages consist of all curriculum materials not on Official University Pages. Examples of Academic Web Pages include, but are not limited to: course outlines, course schedules, course syllabi, course handouts, learning activities, assignment sheets, online textbooks, quizzes, and other course materials including multimedia materials, and discussion group transcripts.

Publishers of Academic Web Pages may be individual faculty members, a group of faculty members, academic departments, academic units (e.g., special programs), and Academic Affairs. Since Academic Web Pages present University curricula, these pages are ultimately the responsibility of the faculty and governed by faculty assemblies, e.g., the Faculty Association.

Personal Web Pages shall include personal pages of students, faculty, staff, and officially recognized student clubs or organizations (with the exception of the Student Government). These individuals and groups are encouraged to publish on the WWW in accordance with the policies and guidelines outlined herein.

General policies. Web publishers at the University of North Florida are responsible for the content of the pages they publish. Publishers of Official Pages are expected to adhere to the highest standards of quality and responsibility in the development and presentation of web-based material. They are responsible for ensuring the accuracy and currency of the information presented. When possible, the general design and navigation of the home page and secondary level pages should be maintained throughout all official Web pages.

In accordance with the University's established disciplinary policies and procedures, improper or inappropriate use of web-related resources may be grounds for removing the privilege of using these resources, in accordance with the University’s established disciplinary policies and procedures.

The full copy of Web guidelines can be found at: http://www.unf.edu/dept/its/webpub/.