Master Brand

The Official University Logo is at the highest level of the brand hierarchy. As the master brand, it encompasses and represents all aspects of the University.

Sub-brands

The colleges, divisions and major departments of the University (referred to here as units) are sub-brands, the second level of the brand hierarchy. Both horizontal and vertical subbrand formats are acceptable, and are available from the Office of Marketing and Publications.

Do not re-create these sub-branded logos.

Sub sub-brands

Departments within a unit are considered the third level of the brand hierarchy. Both horizontal and vertical sub-brand formats are acceptable, and are available from the Office of Marketing and Publications.

Do not re-create these sub-branded logos.

Co-brands

Several units, which have established identities and are known by their own names, fit intothe “UNF-cobranded” category. In these cases, the unit name has a more balanced relationship with the University logo as shown. Only the President’s Office may determine if a unit may beclassified as “co-branded.”

Centers and initiatives officially designated as University centers must be co-branded as unnamed colleges.

Sub co-brands

Departments within a co-branded unit are managed as shown. Both horizontal and vertical sub co-brand formats are acceptable and are available from the Office of Marketing and Publications.

Do not re-create these sub-branded logos.

Geographic Designators

All officially designated State of Florida Centers may have a distinct visual identity with the geographic designator “at the University of North Florida.”