| |
|
|
| |
|
|
| |
|
|
Where: |
|
CHINA: Beijing, Xian, and Shanghai |
When: |
|
Travel occurs during Spring Break (March 14 – March 23, 2008).
Note: Required pre-departure classes take place every Friday from 3:00-5:00pm. All participants are required to attend all of these sessions as part of the MAR 4956: Study Abroad in China course.
Special Guest Lecturers
|
| Date |
Time |
Lecturer |
Subject |
Friday,
November 2, 2007 |
10:00 – 12:00pm (InTuition Room) |
Guest Scholar |
Chinese Culture & Etiquette |
Friday,
January 18, 2008* |
3:00 – 5:00pm |
Prof. Lian An,
UNF |
China’s Political Economy |
Friday,
February 1, 8, 15, 2008* |
3:00 – 5:00pm |
Prof. Jane Wu,
Beijing University |
Consumer Behavior in China |
Saturday,
February 9, 2008 |
12:00 – 5:00pm |
Prof. Waleed El-Ansary,
University of South Carolina |
Religions of China – Cultural & Business Implications |
| |
|
|
|
* required lecture during class time |
|
Max.
Enrollment: |
|
15 |
Summary: |
|
Learn about marketing and supply chain dynamics in an emerging superpower – China! Adjusted for purchasing power differentials, China is already the world’s second largest economy. If current trends continue, China will surpass the U.S. to become the world’s largest economy (in purchasing power parity terms) in two decades – possibly sooner. This forecast points to market and marketing developments of significant consequences to nations, business and other constituents/participants in the global economy. Due to a combination of factors not present at any other time in history, China’s accelerating growth is unique and effectively dealing with China as a trading partner and a geo-political entity requires an understanding of the underlying growth factors and their implications for marketing in and out of China. The course provides the students with an opportunity to understand the culture of doing business in China and a first hand experience with executives, companies, and the markets in which they operate. Company visits include selected multinationals operating in China to discuss their manufacturing/outsourcing, marketing, and related supply chain management activities. |
Prerequisites: |
|
MAR 3023 |
Subjects: |
|
Marketing (specifically Marketing and Supply Chain Dynamics in an Emerging Superpower: China) & Logistics |
Open
To: |
|
Junior and Senior Coggin Students |
Credits: |
|
3 credit hours during the spring 2008 term |
Syllabus: |
|
 Syllabus |
Itinerary: |
|
Itinerary |
Cost: |
|
$2,500 (plus the cost of tuition)
Actual price $3,500. Accepted students will receive a Transformational Learning Opportunity (TLO) scholarships awarded by the President’s Office to lower the cost to $2500. Only undergraduate degree-seeking students are eligible for the TLO scholarship. Participation by non-degree seeking students will be considered on a case by case basis. Although, they will be require to pay the full program fee of $2,500 (plus the cost of tuition).
Note: US citizens traveling to China require a visa. The cost of the visa is included in the program cost.
Cost including international and in-country travel, accommodations including breakfast at 5 star hotels double occupancy, professionally guided cultural sightseeing and admission fees. |
|
 |
1st Deposit:
2nd Deposit:
3rd Deposit: |
$300 due by December 1
$1,600 due by January 15
$1,600 $600 due by February 15 |
Application: |
|
Application Form |
Use
of Credits: |
|
Use of Credits Form |
Website: |
|
www.unf.edu/~aelansar |
Contacts: |
|
Dr. Adel I. El-Ansary
aelansar@unf.edu
(904) 620-1373
Dr. Reham Eltantawy
reltanta@unf.edu
(904) 620-1505 |
| |
|
|
| |
|
