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Marketing 

The minor in Marketing equips students with the necessary skills to understand consumer behavior and conduct market research. The minor in Marketing will help students understand the process of planning market programs and techniques in analyzing the market. Students will learn the fundamentals of advertising, purchasing, promotion and distribution.

Business and Non-Business Students 

This minor is available only to students majoring in Business. The minor requires 12 semester hours which must be taken at UNF. MAR 3023 is a prerequisite to the minor. A grade of C or better is required in all courses. Transient/concurrent enrollment at another institution is not permitted.

Minor Requirements Business Students (12 Credits)

  • MAR4503 Consumer Behavior (Prereq: MAR 3023) 
  • MAR4613 Marketing Research Information (Prereq: MAR 3023 and Statistics) 
  • Choose two 3000-4000 level Marketing Electives

Minor Requirements Non-Business Students (12 Credits) 

  • MAR3023 Principles of Marketing
  • MAR4503 Consumer Behavior
  • Choose two 3000-4000 level Marketing Electives