Mission, Vision, Values

Mission

 

To educate students in business through accredited degree programs by having both students and faculty engage in scholarly activities for the discovery and application of knowledge. 

 

Vision

 

The Coggin College of Business aspires to be the institution of first choice for business education, serving North Florida with top quality faculty excelling in teaching and scholarship, and sharing with students their passion for life-long discovery and community service.

 

Values

 

Coggin College staff, students, and faculty work together in a learning community characterized by civility, mutual respect, and open, honest communication.

The distinctiveness of our learning community is exemplified by the values that we consider most important. Specifically, we value:

  • faculty-student interaction of the highest quality;
  • global perspective, as an essential aspect of relevant business education; and
  • commitment to and enthusiasm for continuous learning.


Our faculty and staff embrace these values and encourage our students to do the same. As our students observe professional interactions among faculty, staff and their peers, they are provided with behavioral models to emulate.

Our goal is to live and share these values so that student learning in the Coggin College, which could be limited to receiving information, instead becomes transformational learning. That is, it results in a positive shift in the way students think, view themselves, and view the world around them.

This transformational learning takes place in our classrooms and in experiential learning opportunities such as study abroad; internships; participation in student organizations; involvement in research projects with our faculty; and professional interactions with our staff.

We expect that students who are engaged in the Coggin College learning community will obtain high-quality positions upon graduation and have successful careers as business professionals. As alumni, they become the “Brand” of the Coggin College.