October 10, 2017

 

Media Contact: Joanna Norris, Director

Department of Public Relations

(904) 620-2102

             

Methodology Results Contact: Dr. Michael Binder

Public Opinion Research Lab Director

(904) 620-2784

 

PDF Format 

 

New UNF Poll Reveals Dividing Nature of NFL Protests Among Duval County Voters

 

Approximately 70 percent of Duval County registered voters watch at least an hour of NFL games per week, and some are impacted more than others by the recent national anthem protests. A new poll of registered voters in Duval County by the Public Opinion Research Laboratory (PORL) at the University of North Florida reveals that Republicans are less likely to watch and attend NFL games due to the protests.

 

Of the registered Republicans in Duval County who watch the NFL on TV, almost 63 percent indicated they were less likely to watch NFL games because of the national anthem protest. Similarly, 57 percent of registered Republicans said they were less likely to attend games. For Democrats, less than 14 percent and 11 percent, respectively, indicated they were less likely to watch or go to games due to the protests. In fact, 18 percent of Democrats are more likely to watch and attend games.

 

“For all of the attention that the pregame protests have gotten, on average most football fans are unaffected,” said Dr. Michael Binder, UNF Public Opinion Research Laboratory faculty director. “The really interesting aspect is how politically polarized the issue has become—Democrats, on balance, are more likely to watch or go to games, but Republicans are much less likely to watch and go to games.”

 

When asked about Shad Khan’s approval rate, 65 percent strongly or somewhat approve of the way he’s handling his job as owner of the Jacksonville Jaguars. Doug Marrone, Jaguars head coach, received 58 percent of Duval County registered voters’ approval.

 

“Early season success and a division lead has the city behind the Jags’ owner and head coach. And if this is the year they finally turn things around, you can expect those numbers to rise,” Binder said.

 

             

 For crosstabs by partisan registration, gender, race, age, and education, click here or go to http://www.unf.edu/coas/porl/

Methodology 

 

The Jax Speaks Poll was conducted by PORL Monday, October 2, through Wednesday, October 4, by live callers via the telephone, and calls were made from 5 p.m. to 9 p.m. daily. The sample of phone numbers was created through the voter file provided by Florida’s Division of Elections January 2017 update and selected through the use of probability sampling among Duval County, Fla. registered voters in the Florida voter file. Interviews were conducted in English and Spanish by UNF undergraduate and graduate students. Overall, there were 512 completed surveys of Duval County registered voters, 18 years of age or older. Of those, 509 answered the demographic questions needed for weighting.

 

The margin of sampling error for the total sample is +/- 4.3 percentage points. The breakdown of completed responses on a landline phone to a cell phone was 20 to 80 percent. A single interviewer, through hand dialing, upon reaching the specific registered voter as identified in the Florida voter file, asked the respondent to participate, regardless of landline telephone or cell phone. The total sample was then weighted by partisan registration, gender, race, age, and education. Education weights were created from the 2016 American Community Survey (ACS). Partisan registration, gender, race, and age weights were created from the September 2017 update of the Florida voter file to match the active registered voters in Duval County. These demographic characteristics were pulled from the voter file list.  All weighted demographic variables were applied using the SPSS version 23 rake weighting function. There were no statistical adjustments made due to design effects. This survey was sponsored by the UNF PORL and directed by Dr. Michael Binder, UNF associate professor of political science.  

 

The PORL is a full-service survey research facility that provides tailored research to fulfill each client’s individual needs from political, economic, social and cultural projects. The PORL opened in 2001 and is an independent, non-partisan center, a charter member of the American Association for Public Opinion Research Transparency Initiative and a member of the Association of Academic Survey Research Organization. For more information about methodology, contact Dr. Binder at porl@unf.edu or at (904) 620-2784. 


 

Survey Results 

 

Do you approve or disapprove of the way Shad Khan is handling his job as the Owner of the Jacksonville Jaguars of the National Football League?

Answer Options

 

Duval County Registered Voters n=509

Strongly Approve

35%

Somewhat Approve

31%

Somewhat Disapprove

10%

Strongly Disapprove

13%

Don’t Know

11%

Refusal

1%

 

Do you approve or disapprove of the way Doug Marrone is handling his job as the Head Coach of the Jacksonville Jaguars of the National Football League?

Answer Options

 

Duval County Registered Voters n=509

Strongly Approve

21%

Somewhat Approve

37%

Somewhat Disapprove

9%

Strongly Disapprove

12%

Don’t Know

20%

Refusal

2%

 

Approximately how much time do you spend watching NFL football on TV during the season; if you are not sure, please use your best estimate:

Answer Options

 

Duval County Registered Voters n=509

Never watch the NFL

30%

1 to 5 hours per week

46%

6 to 10 hours per week

15%

11 to 15 per week

3%

16 or more hours per week

5%

Don’t Know                  

1%

Refusal

-

 

Approximately how many National Football League games do you attend in person per season; if you are not sure, please use your best estimate:

Answer Options

 

Duval County Registered Voters n=509

Never attend

50%

About once in the last two seasons

16%

About once per season

11%

A few times per season

16%

More than 4 times per season

7%

Don’t Know

<1%

Refusal

-

 

As you may know, some athletes and sports teams have begun not standing during the national anthem in order to protest police violence against the black community in the United States.

Does this make you more likely, less likely, or has no influence on you to watch NFL games on television?

Answer Options

 

Duval County Registered Voters n=355

More Likely

12%

Less Likely

35%

Has no influence

50%

Don’t Know

3%

Refusal

1%

 

Likelihood of watching games by party registration

Answer Options

 

Party Registration

Democrat

Republican

NPA/Other

Total

More Likely

18%

6%

15%

13%

Less Likely

14%

63%

26%

35%

Has no influence

66%

28%

54%

49%

Don’t Know

3%

3%

3%

3%

Refusal

-

1%

3%

1%


As you may know, some athletes and sports teams have begun not standing during the national anthem in order to protest police violence against the black community in the United States.

Does this make you more likely, less likely, or has no influence on you attending an NFL game?

Answer Options

 

Duval County Registered Voters n=254

More Likely

13%

Less Likely

32%

Has no influence

53%

Don’t Know

1%

Refusal

1%


Likelihood of attending games by party registration

Answer Options

 

Party Registration

Democrat

Republican

NPA/Other

Total

More Likely

18%

11%

6%

13%

Less Likely

11%

57%

30%

31%

Has no influence

69%

31%

60%

54%

Don’t Know

2%

1%

-

1%

Refusal

-

-

4%

1%


Education

 

Duval County Registered Voters n=509

Less than high school

2%

High school graduate

19%

Some college

49%

College graduate

20%

Post graduate degree

10%

Don’t Know

-

Refusal

-

 

Telephone

Duval County Registered Voters n=509

Landline

20%

Cell phone

80%

Don’t Know

-

Refusal

-

 

Survey language completed in…

Duval County Registered Voters n=509

English

99%

Spanish

<1%

 

Race

Duval County Registered Voters n=509

White (not Hispanic)

60%

Black (not Hispanic)

28%

Hispanic

5%

Other

8%

 

Gender

Duval County Registered Voters n=509

Male

45%

Female

55%

 

Party Registration

Duval County Registered Voters n=509

Republican

38%

Democrat

41%

NPA and other

22%

 

Age

Duval County Registered Voters n=509

18 to 24

12%

25 to 34

19%

35 to 44

16%

45 to 55

18%

56 to 64

18%

65 and older

18%

 

 

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