October 10, 2017
Media Contact: Joanna Norris, Director
Department of Public Relations
Methodology Results Contact: Dr. Michael Binder
Public Opinion Research Lab Director
New UNF Poll Reveals Dividing Nature of NFL Protests Among
Duval County Voters
Approximately 70 percent of Duval County
registered voters watch at least an hour of NFL games per week, and some are
impacted more than others by the recent national anthem protests. A new poll of
registered voters in Duval County by the Public Opinion Research Laboratory
(PORL) at the University of North Florida reveals that Republicans are
less likely to watch and attend NFL games due to the protests.
Of the registered Republicans in Duval
County who watch the NFL on TV, almost 63 percent indicated they were less
likely to watch NFL games because of the national anthem protest. Similarly, 57
percent of registered Republicans said they were less likely to attend games.
For Democrats, less than 14 percent and 11 percent, respectively, indicated
they were less likely to watch or go to games due to the protests. In fact, 18
percent of Democrats are more likely to watch and attend games.
“For all of the attention that the
pregame protests have gotten, on average most football fans are unaffected,”
said Dr. Michael Binder, UNF Public Opinion Research Laboratory faculty
director. “The really interesting aspect is how politically polarized the issue
has become—Democrats, on balance, are more likely to watch or go to games, but
Republicans are much less likely to watch and go to games.”
When asked about Shad Khan’s approval
rate, 65 percent strongly or somewhat approve of the way he’s handling his job
as owner of the Jacksonville Jaguars. Doug Marrone, Jaguars head coach,
received 58 percent of Duval County registered voters’ approval.
“Early season success and a division
lead has the city behind the Jags’ owner and head coach. And if this is the
year they finally turn things around, you can expect those numbers to rise,”
For crosstabs by partisan registration, gender, race, age, and education, click here or go to http://www.unf.edu/coas/porl/.
The Jax Speaks Poll was conducted by PORL Monday, October 2, through Wednesday, October 4, by live callers via the telephone, and calls were made from 5 p.m. to 9 p.m. daily. The sample of phone numbers was created through the voter file provided by Florida’s Division of Elections January 2017 update and selected through the use of probability sampling among Duval County, Fla. registered voters in the Florida voter file. Interviews were conducted in English and Spanish by UNF undergraduate and graduate students. Overall, there were 512 completed surveys of Duval County registered voters, 18 years of age or older. Of those, 509 answered the demographic questions needed for weighting.
The margin of sampling error for the total sample is +/- 4.3 percentage points. The breakdown of completed responses on a landline phone to a cell phone was 20 to 80 percent. A single interviewer, through hand dialing, upon reaching the specific registered voter as identified in the Florida voter file, asked the respondent to participate, regardless of landline telephone or cell phone. The total sample was then weighted by partisan registration, gender, race, age, and education. Education weights were created from the 2016 American Community Survey (ACS). Partisan registration, gender, race, and age weights were created from the September 2017 update of the Florida voter file to match the active registered voters in Duval County. These demographic characteristics were pulled from the voter file list. All weighted demographic variables were applied using the SPSS version 23 rake weighting function. There were no statistical adjustments made due to design effects. This survey was sponsored by the UNF PORL and directed by Dr. Michael Binder, UNF associate professor of political science.
The PORL is a full-service survey research facility that provides tailored research to fulfill each client’s individual needs from political, economic, social and cultural projects. The PORL opened in 2001 and is an independent, non-partisan center, a charter member of the American Association for Public Opinion Research Transparency Initiative and a member of the Association of Academic Survey Research Organization. For more information about methodology, contact Dr. Binder at email@example.com or at (904) 620-2784.
Do you approve or disapprove of the way Shad Khan is handling his job as the Owner of the Jacksonville Jaguars of the National Football League?
Duval County Registered Voters n=509
Do you approve or disapprove of the way Doug Marrone is handling his job as the Head Coach of the Jacksonville Jaguars of the National Football League?
Approximately how much time do you spend watching NFL football on TV during the season; if you are not sure, please use your best estimate:
Never watch the NFL
1 to 5 hours per week
6 to 10 hours per week
11 to 15 per week
16 or more hours per week
Approximately how many National Football League games do you attend in person per season; if you are not sure, please use your best estimate:
About once in the last two seasons
About once per season
A few times per season
More than 4 times per season
As you may know, some athletes and sports teams have begun not standing during the national anthem in order to protest police violence against the black community in the United States.
Does this make you more likely, less likely, or has no influence on you to watch NFL games on television?
Duval County Registered Voters n=355
Has no influence
Likelihood of watching games by party registration
Does this make you more likely, less likely, or has no influence on you attending an NFL game?
Duval County Registered Voters n=254
attending games by party registration
Less than high school
High school graduate
Post graduate degree
Survey language completed in…
White (not Hispanic)
Black (not Hispanic)
NPA and other
18 to 24
25 to 34
35 to 44
45 to 55
56 to 64
65 and older
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