Public Relations Track
B.S. in Communication
Requisites (03 SEMESTER HOURS)
SPC 2060 3.0 Fundamentals Of Speech
Prerequisites (18 SEMESTER HOURS)
Take 18 hours outside the major and beyond the 36 hours of general education requirements.
IMPORTANT: Courses must be taken in prerequisite order with a grade of “C” or better. Students will be administratively withdrawn from courses if grades of “C” or above are not earned in all required prerequisites. Further, all major requirements and major electives must be completed with grades of “C” or above. High demand limits the number of times a student may take MMC 3105. Students may take this course no more than two times. Prerequisites for courses and even course numbers change over time. Students should check the course description section the current academic year catalog for current information on prerequisites required for the courses below.
Major Requirements: 18 Semester Hours
- STA 2014 3.0
- G(M)Elementary Statistics for Health and Social Sciences
- MMC 3105 3.0
- Advanced Writing For the Media
- MMC 3614 3.0
- Media Theories and Effects*
- MMC 3200 3.0
- Law and Ethics in Communication
- MMC 4420 3.0
- Mass Communication Research
- Prerequisites: MMC 3614 and STA 2014
- MMC 4975 3.0
- Senior Project
- Prerequisites: Senior Standing, MMC 3105 and 3614. At least three of the five courses listed for the track must be completed before engaging in a professional internship and enrolling in senior project. See Department Internship Packet for additional details.
*MMC 3614 was previously titled Principles of Media & Society – do not repeat.
Public Relations Track Requirements: (3000 - 4000 LEVEL - 18 SEMESTER HOURS)
- PUR 3000 3.0
- Principles of Public Relations
- PUR 3100 3.0
- Public Relations Writing
- Prerequisites: PUR 3000 and MMC 3105
- PUR 4400 3.0
- Crisis Communication
- Prerequisites: PUR 3000 and MMC 3105
- PUR 4800 3.0
- Public Relations Campaigns **
- Prerequisites: PUR 3000, 4801, and MMC 3105
- PUR 4801 3.0
- Public Relations Cases
- Prerequisites: PUR 3000 and MMC 3105
**NOT OFFERED SUMMERS – PLAN ACCORDINGLY!
Select one course from the following list
- PGY 2401C 3.0
- Photography In Black & White
- RTV 2230 3.0
- Radio & TV Announcing
- Prerequisites: MMC 3105
- PGY 4610 3.0
- Photojournalism
- Prerequisites: PGY 2401C and MMC 3105
- JOU 3302 3.0
- Writing Editorials. Columns, and Critical Reviews
- Prerequisites: JOU 3101 and MMC 3105
- JOU 4117 3.0
- Seminar in Reporting Techniques
- Prerequisites: JOU 3101 and MMC 3105 or consent of instructor
- JOU 4202 3.0
- Advanced Newspaper Editing
- Prerequisites: JOU 3101, MMC 3614, and MMC 3105
- MMC 3402 3.0
- Political Advertising
- MMC 4251 3.0
- Creating Health Messages for Mass Media
- Prerequisite: MMC 3105 or permission of instructor
- MAN 3025 3.0
- Administrative Management
- Recommended prerequisite: SOP 3004 (Social Psychology)
- MAR 3023 3.0
- Principles of Marketing
- Prerequisites: ECO 2013 and ECO 2023(Macro/Micro)
- Economics; Recommended: SOP3004 (Social Psychology)
- MAR 4323 3.0
- Advertising Management
- Prerequisite: MAR 3023
Free-Choice Electives (3000 - 4000 LEVEL) (24 SEMESTER HOURS)
* Final free-choice electives and upper level hours will depend on the major electives selected. Lower level courses may affect total upper hours that may need to be taken for graduation.