Advertising

B.S. in Communication    (07-08)

Faculty:
Dee Colvin
John Davies
Carolynn McMahan
Judy Sayre

Requisites (03 SEMESTER HOURS)
SPC 2060 3.0 Fundamentals of Speech

Prerequisites (18 SEMESTER HOURS)
Take 18 hours outside the major and beyond the 36 hours of general education
requirements.

IMPORTANT: Courses must be taken in prerequisite order with a grade of “C” or better. Students will be administratively withdrawn from courses if grades of “C” or above are not earned in all required prerequisites. Further, all major requirements and major electives must be completed with grades of “C” or above. High demand limits the number of times a student may take MMC 3105. Students may take this course no more than two times. Prerequisites for courses and even course numbers change over time. Students should check the course description section the current academic year catalog for current information on prerequisites required for the courses below.

Major Requirements: 18 Semester Hours

STA    2014 3.0  G(M)Elementary Statistics for Health and Social Sciences
MMC 3105 3.0  Advanced Writing For the Media
MMC 3614 3.0  Media Theories and Effects*
MMC 3200 3.0  Law and Ethics in Communication
MMC 4420 3.0  Mass Communication Research  
                                    Prerequisites: MMC 3614 and STA 2014
MMC 4975 3.0  Senior Project         
At least three of the five courses listed for the track must be completed before engaging in a professional internship and enrolling in senior project. See Department Internship Packet for additional details.

*MMC 3614 was previously titled Principles of Media & Society – do not repeat.

Advertising Track Requirements: (3000 - 4000 LEVEL - 18 SEMESTER HOURS)

ADV 3000       3.0 Principles of Advertising
ADV 3200 C   3.0 Advertising Design
                                    Prerequisites: ADV 3000 and ADV 3101
ADV 3101       3.0 Advertising Copywriting
                                    Prerequisites: ADV 3000 and MMC 3105
ADV 3300       3.0 Media Planning
                                    Prerequisites: ADV 3000 and MMC 3105
ADV 4800       3.0 Advertising Campaigns**
                                    Prerequisites: ADV 3000, ADV 3101 and MMC 3105

                                    **NOT OFFERED SUMMERS – PLAN ACCORDINGLY!

Select one course from the following list

PGY 2401 C    3.0 Photography In Black & White
RTV 2230        3.0 Radio & TV Announcing
                                    Prerequisites: MMC 3105
PGY 4610       3.0 Photojournalism
                                    Prerequisites: PGY 2401C and MMC 3105
JOU 3302        3.0 Writing Editorials. Columns, and Critical Reviews
                                    Prerequisites: JOU 3101 and MMC 3105
JOU 4117        3.0 Seminar in Reporting Techniques
                                    Prerequisites: JOU 3101 and MMC 3105 or consent of instructor
JOU 4202        3.0 Advanced Newspaper Editing
                                    Prerequisites: JOU 3101,  MMC 3614, and MMC 3105
MMC 3402     3.0 Political Advertising
MMC 4251     3.0 Creating Health Messages for Mass Media
                                    Prerequisite: MMC 3105 or permission of instructor
MAN 3025      3.0 Administrative Management
                                    Recommended prerequisite: SOP 3004 (Social Psychology)
MAR 3023      3.0 Principles of Marketing
                                    Prerequisites: ECO 2013 and ECO 2023(Macro/Micro)  
Economics; Recommended: SOP3004 (Social Psychology)
MAR 4323      3.0 Advertising Management
                                    Prerequisite: MAR 3023

Free-Choice Electives (3000 - 4000 LEVEL) (24 SEMESTER HOURS)
* Final free-choice electives and upper level hours will depend on the major
electives selected. Lower level courses may affect total upper hours
that may need to be taken for graduation.