Academic Programs
Bachelor of Science in Communication: The department offers a Bachelor of Science in Communication major, with tracks in advertising, electronic media, journalism, and public relations.
- Journalism
- The Journalism Concentration stresses writing and reporting skills and acquaints students with the legal and ethical concepts and fast-changing professional practices of print and online media journalism, including blogs, podcasts, websites, social media and multi-media presentations of the news.
- Advertising
- The Advertising Concentration acquaints students with the theoretical concepts and practices of the advertising profession, including the research and development of creative strategies underlying ad development and execution in integrated advertising campaigns using a variety of media.
- Public Relations
- The Public Relations Concentration acquaints students with theoretical concepts and practices of the public relations profession. Through research, strategic planning, and application of wide range of communication skills public relations professionals guide institutions in developing and maintaining relationships with internal and external publics including the larger society.
- Electronic Media
- The Electronic Media Concentration emphasizes the concepts and professional practices of video content production and video journalism for broadcast, cable, and online/interactive/multimedia dissemination. The program acquaints students with the structure and operations of electronic media firms and the legal and ethical issues associated with the electronic media.
Minor Programs: The Department of Communication offers two 15-hour minors (not available to Communication Majors).
- Communication Studies
- explores human communication, including interpersonal, nonverbal, group, intercultural, organizational, mass, and public communication.
- Mass Communication
- provides an overview of the processes and influences of the mass media.
MMC 1004 Media Literacy is strongly recommended for the student intending to major in Communication; this course can be taken in the freshman or sophomore years before becoming a major as a junior. SPC 2060 Fundamentals of Speech is a requirement for all four tracks in the major and so should be taken in the first or second year.
General Polices: Apply to all concentrations within the Communication major
- All Communication students must be able to type.
- All courses in the Communication major must be passed with a grade of “C” or better.
Prerequisites: it is the student’s responsibility to be aware of all course prerequisites. Courses must be taken in prerequisite order and passed with a grade of “C” or better in order for the prerequisite requirement to be met.
Prerequisite courses for courses in the major need to be taken in the freshman and sophomore years; a limited number of major requirement courses may be taken in the sophomore year.
First Day Attendance Rule: Any student who misses the first day of class without advance notice to the department office will, at the discretion of the instructor, be administratively removed from the missed class. It remains the student’s responsibility to determine his or her enrollment status in any class missed on the first day.
* Students may take MMC 3105 no more than two times due to the high demand for this course.