Programs of Study
All Communication majors are required to specify an area of study within the degree. Currently there are three areas from which students may choose.
Bachelor of Science in Communication Concentration Areas
 |
|
Advertising
The Advertising concentration provides students with the theoretical concepts and practices of the advertising profession, including the research and development of creative strategies underlying ad development and execution in integrated advertising campaigns using a variety of media.
Program of Study - Advertising
|
| |
|
|
 |
|
Multimedia Journalism & Production
The Multimedia Journalism & Production concentration stresses reporting and storytelling skills in the fast-changing professional practices of journalism and media production. The concentration emphasizes content production for print, broadcast, cable, and online/interactive/multimedia dissemination. The program acquaints students with the structure and operations of news media organizations and the legal and ethical issues associated with mass media.
Program of Study - Multimedia Journalism & Production
|
| |
|
|
|
|
Public Relations
The Public Relations concentration acquaints students with theoretical concepts and practices of the public relations profession. Through research, strategic planning, and application of a wide range of communication skills, public relations professionals guide institutions in developing and maintaining relationships with internal and external publics including the larger society.
Program of Study - Public Relations
|
Bachelor of Science Minors in Communication
There are two 15 hour minors available to students who want to learn more about the rapidly changing field of communication.
