Programs of Study

All Communication majors are required to specify an area of study within the degree. Currently there are three areas from which students may choose: Advertising, Multimedia Journalism & Production, and Public Relations. We are committed to making courses as accessible as possible. As a result, we offer courses in a variety of formats: traditional face-to-face lecture, online distance learning, and hybrid. However, please note that some courses do not have a distance-learning option and must be done in a traditional face-to-face format. Also, B.S. in Communication majors must complete a minimum of 72 hours outside of journalism and mass communication courses, and B.S. in Communication majors can take no more than 6 credit hours for internships.

 

Bachelor of Science in Communication Concentration Areas 

 

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Advertising

The Advertising concentration provides students with the theoretical concepts and practices of the advertising profession, including the research and development of creative strategies underlying ad development and execution in integrated advertising campaigns using a variety of media.

 

Program of Study - Advertising

 

     
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Multimedia Journalism & Production

The Multimedia Journalism & Production concentration stresses reporting and storytelling skills in the fast-changing professional practices of journalism and media production. The concentration emphasizes content production for print, broadcast, cable, and online/interactive/multimedia dissemination. The program acquaints students with the structure and operations of news media organizations and the legal and ethical issues associated with mass media.

 

Program of Study - Multimedia Journalism & Production

 

     

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Public Relations

The Public Relations concentration acquaints students with theoretical concepts and practices of the public relations profession. Through research, strategic planning, and application of a wide range of communication skills, public relations professionals guide institutions in developing and maintaining relationships with internal and external publics including the larger society.

 

Program of Study - Public Relations

 

 

 

Bachelor of Science Minors in Communication 

There are two 15 hour minors available to students who want to learn more about the rapidly changing field of communication.

 

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Communication Studies

This minor explores human communication, including interpersonal, nonverbal, group, intercultural, organizational, mass, and public communication.

 

Program of Study - Communication Studies

 

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Mass Communication

This minor provides an overview of the processes and influences of the mass media.

 

Program of Study - Mass Communication