Media Week 2018 

The Department of Communication hosted Media Week Oct. 22 to Oct. 26 to provide our undergraduate and graduate students with insights from professionals in advertising, public relations, journalism, and production. Media professionals visited communication classes, engaged students in specialized Q-and-A sessions, lunched with students, participated in a panel on global and domestic diversity issues at media companies, and participated in a panel on the state of social media. There were also departmental alumni events.

 

Here’s a short video that summarizes what Media Week looks like.

 

Monday, October 22

 

Premier of “Uncovering Jax”
7 – 9 p.m.
Student Union Auditorium, 2nd floor (location)
Uncovering Jax is a series of short student documentaries about the little-known stories of historic Jacksonville residents. This year's stories will include Jospeh E. Blodgett (Jacksonville's first black millionaire), Richard E. Norman (pioneer race film-maker during the era of silent film), Anna Kingsley (former slave turned landowner), A. Philip Randolph (civil rights activist), and the gentrification of the Old Brooklyn neighborhood in Jacksonville. There will be a panel following the screening. Frank Goodin will be the moderator. Here's a preview video about the screening. More information about the people and places being covered can be found on the website for Uncovering Jax.

 

Participants:

Haidy Andrada, UNF Production Alumnus who contributed to Uncovering Jax

Rita Reagan, executive director, Norman Studios

Kendall Russ, UNF Production Alumnus who contributed to Uncovering Jax

Adonnica Toler, museum administrator, Ritz Theatre and Museum

 

Tuesday, October 23 


“Enemy of the People” Panel
11 a.m. – Noon
Bldg. 14D, Room 2001 [Note: This is a new location based on high student demand]
In recent years, journalists have been accused of being the "enemy of the people." Members of the media will serve as panelists and discuss the role of the press and how journalists can respond to these accusations and challenges.


Participants:

Timothy Gibbons, editor, Jacksonville Business Journal

Robbie Gordon, VP Investigative Media Group, Inc.

Mike Miller, retired broadcaster; manager of business development for Jacksonville Transportation Authority

Mary Kelli Palka, editor, Florida Times-Union


Domestic and Global Diversity Panel
2 – 3 p.m.
Bldg. 14D, Room 2014
Professionals will discuss both domestic and global diversity issues as they relate to advertising, journalism, public relations and production, and the things students should know about global and domestic diversity issues that may help them when they enter their respective industry.


Participants:

Kolanda Douglas, marketing coordinator, UNF School of Music

Carla Jones, CEO, Carla Mechele Media

Lanette Hart, principle, Hart & Associates


Communication Management 101
6 – 7 p.m.
Bldg. 14D, Room 2014
Executives will discuss the top "do’s and don’ts" of communication management. This will be of particular interest to students enrolled in UNF’s Communication Management master’s degree program, but it is open to undergraduates as well.

 

Participants:

Mary Kelli Palka, editor, Florida Times-Union 

Lanette Hart, principle, Hart & Associates 

Brendan Cumiskey, VP of strategy, Dalton Agency 

Jerry Smith, CEO PineRidge Film & Television 

 

UNF Alumni Mixer 

6:30-8 p.m. 

Cantina Loredo:  10282 Bistro Drive, Jacksonville, FL 32246 (location)

A social time for UNF alumni and students. This year the department will also be recognizing Dr. Paula Horvath, who is retiring this year.

 

Wednesday, October 24


Advertising Breakout 
11 a.m. – Noon
Bldg. 14D, Room 2001
Professionals will describe their positions and talk about what it takes to work in their fields, then take questions from students.


Participants:

Carole Banks, VP of research and planning, Shepherd Agency 

Ken Bowen, analytics, Dalton Agency

Daniel Burstein, senior director, MECLABS Institute and Marketing Sherpa

Rebecca Sacks, media planner, Dalton Agency

Mike White, CEO, Client Focused Media


Meet the Professionals Luncheon

12:30 - 1:30 p.m. 

Osprey Commons Talon Room (location)

Professionals will join 100+ students for lunch and tabletop question and answer sessions.


Participants:

Ryan Blair, COO, Mad Men Marketing 

Ken Bowen, analytics, Dalton Agency

Daniel Burstein, senior director, MECLABS Institute and Marketing Sherpa

David Clark, executive director, Downtown Ecumenical Services Council

Maria Coppola, CEO, Coppola Public Relations

Gary Corbitt, WJXT (Retired) 

Brendan Cumiskey, VP of strategy, Dalton Agency

Kristi Dosh, sports business analyst, Forbes 

Kolanda Douglas, marketing coordinator, UNF School of Music

Allison Dukes, Dalton Agency

Tessa Duvall, reporter, Florida Times-Union

Francine Frazier, Web producer, WJXT 

Katrina Greco, corporate communications manager, FIS

Frances Hanold, account manager, Shepherd Agency 

Lanette Hart, principle, Hart & Associates

Brian Jackson, sports anchor and reporter, WJXT-TV

Paola Lorenzo, PR account manager, Dalton Agency

Michael Madden, digital media production manager, Fanatics

Mike Miller, retired broadcaster; manager of business development for Jacksonville Transportation Authority

Jason Mudd, CEO, Axia Public Relations

Rebecca Sacks, media planner, Dalton Agency 

Gina Stoney, traffic manager, Mad Men Marketing

Austin Van Horn, president, Chitozan Health, LLC

Mike White, CEO, Client Focused Media

David Zuckerman, president, Easy Edit Video


Public Relations Breakout
2 – 3 p.m.
Bldg. 14D, Room 2001
Professionals will describe their positions and talk about what it takes to work in their fields, then take questions from students.


Participants:

Jason Mudd, CEO, Axia Public Relations

David Clark, executive director, Downtown Ecumenical Services Council 

Maria Coppola, CEO, Coppola Public Relations

Kristi Dosh, sports business analyst, Forbes 

Allison Dukes, public relations, Dalton Agency

Katrina Greco, corporate communications manager, FIS


Multimedia Journalism Breakout
2 – 3 p.m.
Bldg. 14D, Room 2014
Professionals will describe their positions and talk about what it takes to work in their fields, then take questions from students.


Participants:

Tessa Duvall, reporter, Florida Times-Union 

Brian Jackson, sports anchor and reporter, WJXT-TV 

 


Digital Video Production Breakout 
2 – 3 p.m.
Bldg. 14D, UNF TV Studio
Professionals will describe their positions and talk about what it takes to work in their fields, then take questions from students.

Participants:

Mike Madden, digital media production manager, Fanatics  

Samuel Vargas, JEA

Joey Vokac, video production specialists, Mad Men Marketing

David Zuckerman, president, Easy Edit Video

 

Chill Out with UNF Communication Clubs
6 – 8 p.m.
Student Union Plaza
Want to be more involved in communication-focused clubs at UNF? Stop by to learn about the ESPN Club, Ad Club, PRSSA, Media Club, and Model UN Club. Student club leaders will be excited to tell you about all the benefits of joining. Light snacks will be provided.


Thursday, October 25


Meet the Mentors Panel
11 a.m. – Noon
Bldg. 14A, Andrew Robinson Theater, Room 1314 [Note: This is a new location based on high student demand]
Mentors from UNF’s Department of Communication Professional Advisory Board are invited to talk about their professional expertise and what they can offer students as a mentor. The mentor website has more details.


Participants:

Carole Banks, VP of research and planning, Shepherd Agency

Macy Degnan, marketing communications specialists, RS&H

Jennifer Garrett, director of marketing and business development, Duval Asphalt

Timothy Gibbons, editor, Jacksonville Business Journal 

Christine McFaul, media adviser, PS27 Ventures

Morgan Purvis, PR and communications manager, Jacksonville Armada FC

Stacey Steiner, CFI Marketing

Caron Streibich, content and social media marketing manager, Regency Centers

Kat Wiles, marketing strategist, Web.com 

 

 

Friday, October 26



The State of Social Media Panel 

10 a.m. – Noon

Adam W. Herbert University Center, Room 1027 (location

In a panel discussion, social media experts from various areas of the communication industry will offer their perspective and insight on social media trends. This event is open to the greater Jacksonville community as well as students. Dr. Chunsik Lee, associate professor of public relations, will be the moderator.

 

Participants

Ashton Elder, engagement leader and marketing coordinator, EXIT 1 Stop Realty 

Audrey Lane Seymour, senior communications specialist for social and digital innovation, Mayo Clinic

Daniel Burstein, senior director of content and marketing, MECLABS Institute 

Danny Monzon, owner and chief marketing officer, DM Digital   

Jennifer Radke, CEO, National Institute for Social Media (NISM)

Dr. Margaret Stewart, assistant professor, Communication Studies, UNF