Media Week 2017

 


Thanks to all who participated in Media Week 2017, which ran from Oct. 23 to Oct. 27. Media Week 2017 included panel discussions regarding advertising, public relations, journalism, and production. There were also opportunities for students to informally interact with media professionals, such as at the "Meet the Professionals Lunch." There were also alumni events as well as a panel on how to spot and combat fake news. 

 

To see a summary of all the events, please see this 20-minute video

 

To watch the State of the Media panel on "The Spin on Fake News," please click here

 

 

 

Monday, October 23

 

Meet the Mentors Breakfast Panel

9:30- 10:30  a.m.

Bldg. 14D, Room 2001

Mentors from UNF’s Department of Communication Professional Advisory Board are invited to talk about their professional expertise and what they can offer in a mentorship.  

 

Participants:

Maureen Baker, Spinnaker Media

Gary Corbitt, WJXT-TV (Retired)

Tim Gibbons, Jacksonville Business Journal

Gregory Hamilton, MECLABS

Staci Spanos, News4Jax

 

 

Keynote Address: The Importance of Advertising and PR in Building Successful Global Brands

12 – 1 p.m.

Bldg. 14D, Room 2001

The keynote speaker, Tuan Tu,is marketing director at Revlon. He is a strategic, creative, award-winning CPG marketer and business leader with 13 years of top-rated brand management experience in innovating and launching beauty and personal care products. He has experience in building billion-dollar brands as well as specialty beauty brands that consumers love.


For those students who were at the keynote who would like to continue their conversation with Mr. Tu, he has provided his e-mail.  

 

 

  

Tuesday, October 24

 

The Value of a Master’s Degree in the Communication Industry

11 a.m. – Noon

Bldg. 14D, Conference Room

Professionals with master’s degrees and UNF faculty discuss the advantages of earning a master’s degree to further career goals. There will also be a brief presentation about the Department of Communication's master's degree in communication management.

 

Participants:

Frank Denton, The Florida-Times Union

Tenikka Hughes, Action News Jax

John Parmelee, UNF Department of Communication

Chunsik Lee, UNF Department of Communication

Brian Thornton, UNF Department of Communication

 

 

Domestic and Global Diversity Panel

4:30 – 5:30 p.m.

Bldg. 14D, Conference Room

Professionals will discuss both domestic and global diversity issues as they relate to advertising, journalism, public relations and production, and the things students should know about global and domestic diversity issues that may help them when they enter their respective industry.

 

Participants:

Joyce Johnson, Operation New Hope

Nadia Ramoutar, author and filmmaker

Jerry Smith, CEO and Founder of PineRidge Film & Television

Abraham Tuyo, Founder and Interim CEO of VOTAC (Voices of the African Continent)

 

 

Wednesday, October 25

 

Multi-Media Journalism Breakout (Professionals are encouraged to stay for Meet the Professionals Luncheon.) 

11 a.m. – Noon

Bldg. 14D, Dept. of Communication Conference Room

Professionals will describe their positions and talk about what it takes to work in their fields, then take questions from students.

 

Participants:

Ed Beatty, WCWJ-TV

Tenikka Hughes, Action News Jax

Brian Jackson, Sports Anchor/Reporter, WJXT-TV

Matthew Kelly, MDK Video

Zach Sweat, Void Magazine

 

 

Digital Video Production Breakout (Professionals are encouraged to stay for Meet the Professionals Luncheon.) 

11 a.m. – Noon

Bldg. 14D, Dept. of Communication TV studio

Professionals will describe their positions and talk about what it takes to work in their fields, then take questions from students.

 

Participants:

George Birnbaum, Gemstone Media, Inc.

Bruce Kaufman, PGA Tour

Mike Madden, Fanatics

Todd Roobin, City of Jax

Jerry Smith, PineRidge Film & TV

   

 

Public Relations Breakout (Professionals are encouraged to stay for Meet the Professionals Luncheon.)  

11 a.m. – Noon

Bldg. 14D, Room 2001

Professionals will describe their positions and talk about what it takes to work in their fields, then take questions from students.

 

Participants:

David Clark, Children’s Home Society of Florida

Maria Hane, MOSH

Mike Miller, JTA

Holly Morse, V is for Victory

Jason Mudd, Axia Public Relations

Stacey Steiner, CF Media

 

 

Meet the Professionals Luncheon

12:30 - 1:30, Osprey Commons Talon Room (location)

Professionals will join 100+ students for lunch and tabletop question and answer sessions.

 

PR Participants:

Toni Boudreaux, SJC Chamber of Commerce

David Clark, Children’s Home Society of Florida

Haleigh Dunning, Bold Brands

Maria Hane, MOSH

Mike Miller, JTA

Holly Morse, V is for Victory

Jason Mudd, Axia Public Relations

Lanette Hart, Hart & Associates

 

Advertising Participants:

Ed Beatty, WCWJ-TV

Daniel Burstein, MECLABS

Brendan Cumiskey, Dalton Agency

Jack Potter, Cox Media Group

Michael Sharp, Nielsen

Stacey Steiner, CF Media

Austin Van Horn, SOLID Marketing and Media

 

Multi-Media Journalism and Production:

George Birnbaum, VP/Co-Owner of Gemstone Media, Inc.

Gary Corbitt, WJXT-TV (Retired)

Tenikka Hughes, Action News Jax

Brian Jackson, Sports Anchor/Reporter, WJXT-TV

Bruce Kaufman, PGA Tour

Matthew Kelly, MDK Video

Mike Madden, Fanatics

Todd Roobin, City of Jax

Jerry Smith, PineRidge Film & TV

Zach Sweat, Void Magazine

 

 

Advertising Breakout (Professionals are encouraged to also participate in Meet the Professionals Luncheon.) 

2 – 3 p.m.

Bldg. 14D, Room 2001

Professionals will describe their positions and talk about what it takes to work in their fields, then take questions from students.

 

Participants:

Ed Beatty, WCWJ-TV

Daniel Burstein, MECLABS Institute and MarketingSherpa

Brendan Cumiskey, Dalton Agency

Jack Potter, General Sales Manager, Cox Media Group

Michael Sharp, Nielsen

Stacey Steiner, CF Media

Austin Van Horn, SOLID Marketing and Media

 

 

 

Thursday, October 26

 

UNF Alumni Panel

4:30 – 5:30 p.m.

Bldg. 14D, Room 2001

Alumni will describe their positions and offer advice on how students should make the most of their UNF experience. Q&A will follow.

 

Participants:

Toni Boudreaux, SJC Chamber of Commerce

James Cannon, Jacksonville Business Journal

Haleigh Dunning, Bold Brands

Frances Hanold, Shepherd Agency

Stephanie Jarrett, JetBlue

Mike Madden, Fanatics

Stacey Steiner, CF Media

 

 

UNF Alumni Mixer

6 - ??

Top Golf

10531 Brightman Blvd, Jacksonville, FL 32246

Driving directions

A social time for UNF alumni participants and students. Please RSVP as space is limited.

 

Participants:

Ed Beatty, WCWJ-TV

Haleigh Dunning, Bold Brands

Frances Hanold, Shepherd Agency

Patrick Harrington, copywriter and PR professional

Stephanie Jarrett, JetBlue

Mike Madden, Fanatics

Stacey Steiner, CF Media

 

 

 

Friday, October 27

 

The State of the Industry: The Spin on Fake News

10 a.m. – Noon

The Florida Times-Union Auditorium

1 Riverside Ave, Jacksonville, FL

Sponsored by UNF and The Florida Times-Union

Driving directions

In a panel discussion, professionals from various areas of the communication industry will offer a perspective on the issue of “fake news.” A video of the panel is here.

 

Participants:

Frank Denton, Editor At Large, The Florida Times-Union/Jacksonville.com

Katrina Greco, Corporate Communications Manager at FIS

Mike Miller, retired broadcaster; Manager of Business Development for Jacksonville Transportation Authority

Jason Mudd, CEO of Axia Public Relations

Mary Kelli Palka, Editor of The Florida Times-Union