Media Week 2015 

 

 

The UNF Department of Communication’s Media Week 2015 ran from Oct. 19 to Oct. 23. Media professionals visited communication classes and student clubs; engaged students in specialized Q-and-A sessions in advertising, PR, journalism, and production; spoke about global and domestic diversity issues; spoke about convergence; and participated in a panel on the state of the media industry.

 

A day-by-day schedule of Media Week 2015 events can be found below. In addition, several of the events listed include links to video of the presentations. Students, faculty and media professionals also discussed the event on Twitter at #UNFMediaWeek.

 

 

2015 Media Week Schedule



Monday, Oct. 19 

   

Guest Speaker: ADV 3300-Media Planning

9:25 a.m. to 10:40 a.m.

Austin Van Horn, Senior Account Manager at The Cross Agency

 

 

Domestic and Global Diversity Panel 

10:30 a.m.

Bldg. 14D, Room 2001

Professionals discuss both domestic and global diversity issues as they relate to advertising, journalism, public relations and production, and the things students should know about global and domestic diversity issues that may help them when they enter their respective industry.

 

Participants:  

Carla Jones, CEO, Carla Mechele Media  

Tuan Tu, Marketing Director, Revlon

To view the discussion, click here: https://www.youtube.com/watch?v=S53zpur0X8c    

   

 

Guest Speaker: PUR 4801-Public Relation Cases

3 p.m. to 4:15 p.m. and 4:30 p.m. to 5:45 p.m.

Joni Shockey, Press Secretary, U.S. Representative Dennis Ross (FL-15) 

 

 

Movie Night Screening of “The 904” Documentary

Have some popcorn and watch the Emmy-winning documentary "The 904," a gritty, yet insightful story about violent crime in Jacksonville. The documentary is by Frank Goodin, a communication alumnus. 

Student Union Auditorium

7 p.m. - 9 p.m.


   

Tuesday, Oct. 20


UNF Alumni Panel

4:30 p.m. - 6 p.m.

Bldg. 14D, Room 2001

Alumni describe their positions and offer advice on how students should make the most of their UNF experience.

 

Participants

Lauren D. Furey, Instructor of Record/Doctoral Student, UF

Tracy Collins, VP of Marketing & Public Relations, Goodwill Industries of North Florida

Anneliese Delgado, Reporter, WOKV-FM

Lindsey Kilbride, Reporter/Producer, WJCT  

Toni Boudreaux, Director of Development, The Cultural Center of Ponte Vedra

Emilee Speck, Homepage Editor, Orlando Sentinel

Stephanie Rossettos, WJXT     

Haleigh Dunning, Project Manager, The Connect Agency

To view the discussion, click here:  https://www.youtube.com/watch?v=4kofYdGxD1E

   

UNF Alumni Mixer

6 - 7:30 p.m.

Bldg. 14D, Department of Communication Lobby

A social time with alumni participants and students so that students can interact with as many alumni as possible.

 

Alumni participants

Lauren D. Furey, Instructor of Record/Doctoral Student, UF

Tracy Collins, VP of Marketing & Public Relations, Goodwill Industries of North Florida

Ashley Mitchem, Anchor/Reporter, WJXT

Anneliese Delgado, Reporter, WOKV-FM

Nicholas Jones, Producer, WJXT

Lindsey Kilbride, Reporter/Producer, WJCT

Emilee Speck, Homepage Editor, Orlando Sentinel

Stephanie Rossettos, WJXT  

Toni Boudreaux, Director of Development, The Cultural Center of Ponte Vedra

Haleigh Dunning, Project Manager, The Connect Agency

James Canon, Managing Editor, Jacksonville Business Journal

Valerie Dawson, Senior Operations Analyst, Merrill Lynch

Kristin Hanson, Marketing Coordinator, Jekyll Island Authority

Tyler Holden, Account Coordinator, Stephen J. Kaufman Public Relations

Chelsea Bladen, Marketing Director, Bank of England

Jimmy Vincent Fitzy, Cintas

Frances Hanold, Shepherd

Christine McFaul, Media Analyst, PS27 Ventures

Nancy Winckler-Zuniga, United Way 

Bradley Stephenson, WJCT-TV   

Zach Sweat, Digital Editor, Void Magazine


      

Wednesday, Oct. 21


Guest Speaker: ADV 3300-Media Planning

9:25 a.m. to 10:40 a.m.

Natalie Wollet, Vice President of Media at The Cross Agency

 

 

Multi-Media Journalism & Production Breakout

11 a.m. – Noon

Bldg. 14D, Dept. of Communication TV Studio

Professionals describe their positions and talk about what it takes to work in their fields, then take questions from students.

 

Participants:  

Karen Feagins, VP of Content & Operations, WJCT News

Carla Jones, CEO, Carla Mechele Media

Cynthia Weiss, Public Affairs, Mayo Clinic

Jeff Preston, Mayo Clinic

Lindsey Kilbride, Reporter/Producer, WJCT   

Emilee Speck, Homepage Editor, Orlando Sentinel  

Zach Sweat, Digital Editor, Void Magazine   

Marcel Robinson, Commercial Video Editor, WCWJ-CW 17

Monica Whitsel, WJXT

To view the discussion, click here: https://www.youtube.com/watch?v=Aric8rGk6Pw 

 

 

Public Relations Breakout

11 a.m. - Noon

Bldg. 14D, Room 2001

Professionals describe their positions and talk about what it takes to work in their fields, then take questions from students. 

 

Participants

David Clark, Regional Director of Philanthropy, Children’s Home Society

Donia Crime, VP, PR & Social Media, Burdette Ketchum

Lanette Hart, Hart & Associates

Haleigh Dunning, Project Manager, The Connect Agency

Katrina Greco, Corporate Communications Analyst Specialist, FIS Global    

Lanette Hart, Principal/Consultant, Hart & Associates LLC   

To view the discussion, click here: https://www.youtube.com/watch?v=dAZLSf6xXwI 

    

 

Meet the Professionals Luncheon

12:30 - 1:30, Osprey Commons Talon Room

Professionals joined 80 students for complimentary buffet lunch and tabletop question-and-answer sessions.

Map: http://maps.unf.edu/#UMAP_2013041616337%7CBLD_2013042359569   

 

Participants

David Clark, Regional Director of Philanthropy, Children’s Home Society

Donia Crime, VP, PR & Social Media, Burdette Ketchum

Brendan Cumiskey, VP/Strategy & Planning, Dalton Agency

Marina Martin, Account Manager, Shepherd

Guy Barnhart, Shepherd

Stacey Steiner, Project Manager, Media Buyer & Social Media Strategist, Beson4

Kerry Baldwin, VP Advertising Solutions, Web.com

Katrina Greco, Corporate Communications Analyst Specialist, FIS Global

Karen Feagins, ViP of Content & Operations, WJCT News 

Cynthia Weiss, Public Affairs, Mayo Clinic

Jeff Preston, Mayo Clinic  

Lindsey Kilbride, Reporter/Producer, WJCT

Zach Sweat, Digital Editor, Void Magazine

Jack Potter, General Sales Manager, FOX 30/CBS 47

Ken Thomas, Producer, MSN

John Ream, Co-founder & President, The Connect Agency

Lanette Hart, Principal/Consultant, Hart & Associates LLC 

Gary Corbitt, Research Director, Retired, WJXT-TV

Marcel Robinson, Commercial Video Editor, WCWJ-CW 17

Austin Van Horn, Senior Account Manager at The Cross Agency

Monica Whitsel, WJXT

Carole Vanderhoef Banks, VP, Research and Planning, Shepherd 

   

 

Advertising Breakout

2 p.m. - 3 p.m.

Bldg. 14D, Dept. of Communication Conference Room

Professionals describe their positions and talk about what it takes to work in their fields, then take questions from students.

 

Participants

Heather Smith, Social Media Manager, Dalton Agency

Brendan Cumiskey, VP/Strategy & Planning, Dalton Agency

Marina Martin, Account Manager, Shepherd

Guy Barnhart, Shepherd

Stacey Steiner, Project Manager, Media Buyer & Social Media Strategist, Beson4

Kerry Baldwin, VP Advertising Solutions, Web.com

To view the discussion, click here: https://www.youtube.com/watch?v=VDvhO87kwZk

 

 

Guest Speaker: PUR 4801-Public Relation Cases

3 p.m. to 4:15 p.m. and 4:30 p.m. to 5:45 p.m.

Asia Preston, Digital Media Marketing & Administrative Coordinator, Recruiting Factors, LLC

 

    

Advertising Club Presents: Guest Speaker Night

6 p.m. to 8 p.m.

Thomas G. Carpenter Library, Room 2116

The club had professionals in print, Web, broadcasting, and for advertising agencies. 

Topics included: Networking and Your Personal Brand, Leadership in the Media, and Social Media for Businesses.

A social followed after for students interested in becoming Advertising Club members.

 

Participants:  

Gary Corbitt, Research Director, Retired, WJXT-TV

Jack Potter, General Sales Manager, FOX 30/CBS 47  

Ryan Thompson, President, GAAM


 

Thursday, Oct. 22


Lunch with Victoria Lim, Walt Disney World Public Relations 

Noon, The Boathouse

 

 

Public Relations in a Converged World: The View from Disney

Victoria Lim, Managing Editor, Walt Disney World Public Relations

2 p.m. - 3 p.m.

Bldg. 14D, Dept. of Communication Conference Room

Lim discussed why it is important to understand convergence in order to be effective in public relations.   

To view the discussion, click here: https://www.youtube.com/watch?v=HT7FJ4-MmLo

 

 

 

Friday, Oct. 23


State of the Media Panel and Tour of the Florida Times-Union 

10 a.m. – Noon

The Florida Times-Union Auditorium

1 Riverside Ave, Jacksonville, FL

Sponsored by the UNF Department of Communication and The Florida Times-Union

 

Media professionals discussed the current state of the media industry and trends to watch for. 

 

Participants  

Carla Jones, CEO, Carla Mechele Media

Victoria Lim, Managing Editor, Walt Disney World Public Relations  

Mary Kelli Palka, Managing Editor, The Florida Times-Union

Rob Sweeting, Anchor-Reporter, WJXT- TV

   

Free parking in Times-Union parking lot

Map: https://plus.google.com/106042551416917360695/about?gl=us&hl=en#106042551416917360695/about?gl=us&hl=en

 

To view the discussion, click here: https://www.youtube.com/watch?v=qteMmWKWSOA

 

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