Media Week 2014

 

 

The UNF Department of Communication’s Media Week 2014, which ran from Oct. 20 to Oct. 24, helped students get insights from professionals in advertising, public relations, journalism, and production. Media professionals visited communication classes, engaged students in specialized Q-and-A sessions, spoke about global and domestic diversity issues, and participated in a panel on the state of the media industry.


A day-by-day schedule of Media Week 2014 events can be found below. In addition, several of the events listed include links to video of the presentations.


2014 Media Week Schedule

 

Monday, October 20

  

Opening Keynote Speaker, Terry Anderson
The former AP journalist and Hezbollah kidnap victim, now teaching at the University of Florida, will share his experiences and his thoughts concerning the current state of the journalism industry.
10:45 a.m.
Bldg. 14D, Room 2001
To view the discussion, click here: https://www.youtube.com/watch?v=WoqNvKjwPDw

 


Resume Workshop
9 a.m. - 3 p.m.
Bldg. 14D, Dept. of Communication Conference Room and Lobby Office 

Professionals will review student resumes one-on-one and offer advice on structure and content. Students will make appointments based on the availability of the professional.

 

Scheduled to participate:

10 – 10:50 a.m.: Rebecca Hart, Principal, Hart & Partners

10 a.m. – Noon: Marina Martin, Acct. Coordinator, Shepherd Agency

10 a.m. – Noon: Guy Barnhart, Shepherd Agency

Noon – 1 p.m.: Gerri Boyce, Media Relations, JEA

Noon – 2 p.m.: Gary Corbitt, Research Director, Retired, WJXT-TV

 

 

Guest Speaker: PUR 4801-Public Relations Cases

3 p.m. to 4:15 p.m.

Media Professional: Jessica Barber, Social Media PR Specialist, UNF

 

 

Tuesday, October 21

 

Guest Speaker: PUR 4400-Public Relation Crisis

1:40 p.m. to 2:55 p.m. 

Media Professional: Sharon Ashton, Vice President for Public Relations, UNF

 

 

UNF Alumni Panel 
4 p.m. - 5:30 p.m.
Bldg. 14D, Room 2001

Alumni will describe their positions and offer advice on how students should make the most of their UNF experience. Q&A will follow.

 

Scheduled to participate:

Anneliese Delgado, Reporter, WOKV-FM

Christopher Fennell, Freelance graphic designer

Marcel Robinson, Editor/Producer, WCWJ-TV/CW17

Liz Anderson, PR Mgr., Firehouse Subs

Ken Thomas, Video, First Coast News

Stephanie Rossettos, Communications Specialist, Watson Realty Corp.

Lauren Darm, UF doctoral student and leader of the department’s alumni association

Cecily Sorenson, Firehouse Subs vice president of corporate communications

David Johnson, JAX Chamber

Chris Parenteau, WJXT-TV

  


UNF Alumni Mixer
5:30 - 7:30 p.m.

Osprey Commons (Building 16), Faculty Lounge (4th floor)


A social time with alumni participants and students including a "speed dating" scenario so that students can interact with as many alumni as possible.

 

Scheduled to participate:

Anneliese Delgado, Reporter, WOKV-FM

Christopher Fennell, Freelance graphic designer

Liz Anderson, PR Mgr., Firehouse Subs

Ken Thomas, Video, First Coast News

Stephanie Rossettos, Communications Specialist, Watson Realty Corp.

Lauren Darm, UF doctoral student and leader of alumni association

Cecily Sorenson, Firehouse Subs vice president of corporate communications

David Johnson, JAX Chamber

Chris Parenteau, WJXT-TV

 

 

Wednesday, October 22

 

Advertising Breakout (Professionals will stay for Meet the Professionals Luncheon)
11 a.m. – Noon
Bldg. 14D, Dept. of Communication Conference Room 

Professionals will describe their positions and talk about what it takes to work in their fields, then take questions from students.

 

Scheduled to participate:

Marina Martin, Acct. Coordinator, Shepherd Agency

Guy Barnhart, Shepherd Agency

Heather Smith, Social Media Community Mgr., Dalton Agency

Jack Potter, General Sales Manager, FOX 30

Stacey Haskell, Senior Account Strategist, Madmen Marketing

LeAnn Hebert, Madmen Marketing

Paul Witt, Madmen Marketing

Chrissy Bersamin, Media Director, Harrell & Harrell

Carole V. Banks, Research and Planning, Shepherd Agency

 

 

Multi-Media Journalism & Production Breakout (Professionals will stay for Meet the Professionals Luncheon)
11 a.m. - Noon
Bldg. 14D, Room 2001

Professionals will describe their positions and talk about what it takes to work in their fields, then take questions from students.

 

Scheduled to participate:

Kristi Dosh, Sports Business Reporter

Francine Frazier, WJXT-TV

Rob Sweeting, Anchor/Reporter, WJXT-TV

Anneliese Delgado, Reporter, WOKV-FM

Ken Thomas, Video First Coast News

Jason Ramsey, Director of Business Development, Focal Point

Gary Corbitt, Research Director, Retired, WJXT-TV

Matt Biegun, Video Communications, DCPS

Lauren Darm, UF Doctoral Student

Chris Parenteau, WJXT-TV

 

To view the discussion, click here: https://www.youtube.com/watch?v=NBfRG09gdL4

 

 

Meet the Professionals Luncheon
12: 30 - 1:30, Osprey Commons Talon Room

Professionals will join 100+ students for lunch and tabletop question and answer sessions.

 

Scheduled to participate:

Liz Anderson, PR Mgr., Firehouse Subs

David Clark, Children's Home Society

Maria Coppola, Coppola PR

Donia Crime, PR & Social Media, Burdette Ketchum

Lanette Hart, Hart & Associates

Kevin Punsky, Mayo Clinic

Trish Kaputska, TLK Communications

Kristi Dosh, Sports Business Reporter

Francine Frazier, WJXT-TV

Mike Miller, Broadcaster and PR, retired (JTA and COJ)

Anneliese Delgado, WOKV

Marina Martin, Acct. Coordinator, Shepherd Agency

Guy Barnhart, Shepherd Agency

Heather Smith, Social Media Community Mgr., Dalton Agency

Jack Potter, General Sales Manager, FOX 30

Ken Thomas, Video, First Coast News

Stacey Haskell, Senior Account Strategist, Madmen Marketing

LeAnn Hebert, Madmen Marketing

Paul Witt, Madmen Marketing

Jason Ramsey, Director of Business Development, Focal Point

Gary Corbitt, Research Director, Retired, WJXT-TV

Lauren Darm, UF Doctoral Student

Matt Biegun, Video Communications, DCPS

Carole V. Banks, Research and Planning, Shepherd Agency

Chrissy Bersamin, Media Director, Harrell & Harrell

Chris Parenteau, WJXT-TV

David Johnson, JAX Chamber

 

 

Public Relations Breakout (Professionals will also participate in Meet the Professionals Luncheon)
2 p.m. - 3 p.m.
Bldg. 14D, Dept. of Communication Conference Room

Professionals will describe their positions and talk about what it takes to work in their fields, then take questions from students.

 

Scheduled to participate:

Liz Anderson, PR Mgr., Firehouse Subs

David Clark, PR, Children's Home Society

Maria Coppola, Coppola PR

Donia Crime, PR & Social Media, Burdette Ketchum

Lanette Hart, Hart & Associates

Kevin Punsky, Mayo Clinic

Trish Kaputska, TLK Communications

 

To view the discussion, click here: https://www.youtube.com/watch?v=j50GKDzJcFA

 

 

Guest Speaker: PUR 4801-Public Relations Cases

3 p.m. to 4:15 p.m.

Media Professional: Roxie Lute, Beason 4 Media Group

 

 

Thursday, October 23

 

Domestic and Global Diversity Panel
10:30 a.m.
Bldg. 14D, Dept. of Communication Conference Room

Professionals will discuss both domestic and global diversity issues as they relate to advertising, journalism, public relations and production, and the things students should know about global and domestic diversity issues that may help them when they enter their respective industry.

 

Scheduled to participate:

Lanette Hart, Hart & Associates

Kevin Punsky, Mayo Clinic

Cynthia Smith, President of PineRidge Film and Television

 

To view the discussion, click here: https://www.youtube.com/watch?v=ucJh72g59Zw

 


Guest Speaker: MMC 3614-Media Theories & Effects

10:50 a.m. to 12:05 p.m.

Media Professional: Rob Sweeting, Anchor/Reporter, WJXT-TV

 

 

Friday, October 24

 

State of the Industry Panel

10 a.m. – Noon

The Florida Times-Union Auditorium

1 Riverside Ave, Jacksonville, FL

Free parking

 

Sponsored by UNF and The Florida Times-Union

 

To view the discussion, click here: https://www.youtube.com/watch?v=CWW_7zEa4iA

 

Scheduled to participate:

Gerri Boyce, Media Relations, JEA

Mike Miller, Broadcaster & PR, Retired (JTA & COJ)

Mary Kelli Palka, Managing Editor/News, T-U

John Burr, Editor, Jacksonville Business Journal

Karen Feagins, VP Content & Operations, WJCT

Bob Ellis, VP & General Manager, WJXT

Jeff Kalish, VP of Media Services,  Shepherd Agency