Media Week 2013
Media Week 2013, which ran from Oct. 14 to Oct. 18, helped students meet media professionals and learn from their experience. Information about the event is listed below.
One Media Week event that you can watch is the concluding panel discussion, titled“State of the Media Industry.” These panelists discussed the current state of the media industry and trends to watch for:
Sharon Siegel-Cohen – Executive Producer – WJXT
Jim Dalton – President – Dalton Agency
Jason Mudd – CEO – Axia Public Relations
Shawn Parks – Associate Media Director– St. John & Partners
John Burr, editor-in-chief of the Jacksonville Business Journal
To view the panel discussion, click here: https://www.youtube.com/watch?v=szXzZC9cFyw
UNF’s Department of Communication is hosting Media Week Oct. 14-Oct. 18 to provide students and faculty with insights from professionals in advertising, public relations, journalism, and production. Media professionals will visit communication classes, engage students in specialized Q-and-A sessions, and participate in a panel on the state of the media industry.
Media professionals will guest lecture in 18 classes, including multimedia storytelling, advertising campaigns, public relations cases, law and ethics of communication, and mass communication research. Guest lecturers include John Burr, editor-in-chief of theJacksonville Business Journal; Ron Littlepage, columnist for the Florida Times-Union; Christine Bowley, executive producer at WTEV/WAWS-TV; Cynthia Weiss, senior marketing communication specialist at Mayo Clinic; and Katie Evans, a member of the ad platform team at Twitter.
In addition, students in the advertising, public relations, and multimedia journalism and production tracks can attend track-specific breakout sessions with media professionals. The professionals will talk about their field and answer students’ questions regarding the skills needed to be successful. Media professionals attending include Kristi Dosh, sports business reporter for ESPN; John Apostol, Web developer for iDrive Marketing; and Heather Smith, social media manager at Anton West Advertising.
Media Week will conclude with a panel discussion on the current state of the media industry. This event is open to the public. Participants include Jim Dalton, president of the Dalton Agency; Jeff McCurry, president of St. John & Partners; Jason Mudd, CEO of Axia Public Relations; Sharon Siegel-Cohen, executive producer of WJXT; and Marilyn Young, editor of the Financial News and Daily Record.
A day-by-day schedule of Media Week events can be found below:
UNF Department of Communication Media Week 2013 Schedule
MONDAY, OCT. 14
11 a.m. to noon:
Q-and-A Breakout for Public Relations
Location: Department of Communication Conference Room, Room 2014, Building 14D
The session will include professors, media professionals and students. The professionals will talk about their field and answer students’ questions regarding the skills needed to work in public relations.
Patrick McSweeney, Senior Account Manager Public Relations, St. John & Partners
Jason Mudd, CEO, Axia Public Relations
David Clark, Regional Director of Philanthropy, Children’s Home Society of Florida
Noon to 1 p.m.
Take a Professional to Lunch (Public Relations)
Noon to 12:50 p.m.
MMC 3105-Advance Writing for the Media
Media Professional: Ed Albanesi, Retired Associate Director of PR, Florida Farm Bureau Federation
1 p.m. to 1:50 p.m.
Media Professional: Christine Bowley, Executive Producer, WTEV/WAWS-TV
1:30 p.m. to 2:45 p.m.
MMC 4420-Mass Communication Research
Media Professional: Gary Corbitt, Retired Research Director, WJXT/Post-Newsweek Stations
3 p.m. to 4:15 p.m.
MMC3200-Law and Ethics
Media Professional: Jamie Johnson, Social Media Producer, WJXT-TV
3 p.m. to 5:45 p.m.
ADV 4800-Advertising Campaigns
John Apostol, Web Developer, iDrive Marketing
Katie Evans, Ad Platform, Twitter
PUR 4801-Public Relations Cases
Media Professional: Cynthia Weiss, Senior Marketing Communication Specialist, Mayo Clinic
6 p.m. to 8:45 p.m.
PUR 4400-Public Relation Crisis
Media Professional: Patrick McSweeney, Senior Account Manager Public Relations, St. John & Partners
TUESDAY, OCT. 15
10:50 a.m. to 12:05 p.m.
MMC 4500-History of Mass Communication
Christine Bowley, Executive Producer, WTEV/WAWS-TV
Monica Whitsel, WJXT-TV Associate Producer
12:15 p.m. to 1:30 p.m.
JOU 3342-Multimedia Storytelling
Media Professional: Cynthia Weiss & Jason Pratt, Mayo Clinic
1:40 p.m. to 2:55 p.m.
WEDNESDAY, OCT. 16
PUR 4800-Public Relations Campaigns
Kevin Punsky, External Communications Manager, Mayo Clinic
Paul Scotti, Senior Communications Specialist, Mayo Clinic
Q-and-A Breakout for Multimedia Journalism & Production
The session will include professors, media professionals and students. The professionals will talk about their field and answer students’ questions regarding the skills needed to work in multimedia journalism and production.
Kristi Dosh, Sports Business Reporter, ESPN
Marcel Robinson, Commercial Video Editor, WCWJ-TV
Chadd Scott, Assistant Program Director, 1010XL/92.5 FM
Take a Professional to Lunch (Multimedia Journalism & Production)
Ashley Mitchem, WJXT-TV Reporter
Take a Professional to Lunch (Advertising)
Heather Smith, Social Media Manager, Anton West Advertising
1:30 p.m. to 2:30 p.m.
Q-and-A Breakout for Advertising
The session will include professors, media professionals and students. The professionals will talk about their field and answer students’ questions regarding the skills needed to work in advertising.
Roxie Lute, Public Relations Account Executive, Benson 4 Media Group
Monica Earle, Morning Show Producer, Cox Media Group
THURSDAY, OCT. 17
9:25 a.m. to 10:40 a.m.
MMC 1004-Media Literacy
Media Professional: Ron Littlepage, Columnist, Florida Times-Union
John Burr, Editor-in-Chief, Jacksonville Business Journal
Lauren Darm, Correspondent, Jacksonville Business Journal
ADV 3300-Media Planning
Jack Potter, General Sales Manager, WTEV/WAWS-TV
Rob Sweeting, WJXT
ADV 3008-Principles of Advertising
Media Professional: Monica Whitsel, WJXT-TV Associate Producer
FRIDAY, OCT. 18
10 a.m. to 11:15 a.m.
“State of the Industry” Panel
Location: Room 2001, Bldg. 14D, Dept. of Communication Building
These panelists will discuss the current state of the media industry and trends to watch for:
Shawn Parks – Associate Media Director – St. John & Partners
11:30 a.m. to 12:30 p.m.
Professional Advisory Board Meeting
12:30 p.m. to 2 p.m.
Small group lunches with faculty and professionals at the Boathouse
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