Media Week 2013


Media Week 2013, which ran from Oct. 14 to Oct. 18, helped students meet media professionals and learn from their experience. Information about the event is listed below.


One Media Week event that you can watch is the concluding panel discussion, titled“State of the Media Industry.” These panelists discussed the current state of the media industry and trends to watch for:


Sharon Siegel-Cohen – Executive Producer – WJXT

Jim Dalton – President – Dalton Agency

Jason Mudd – CEO – Axia Public Relations

Shawn Parks – Associate Media Director– St. John & Partners

John Burr, editor-in-chief of the Jacksonville Business Journal


To view the panel discussion, click here: https://www.youtube.com/watch?v=szXzZC9cFyw

 

 

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UNF’s Department of Communication is hosting Media Week Oct. 14-Oct. 18 to provide students and faculty with insights from professionals in advertising, public relations, journalism, and production. Media professionals will visit communication classes, engage students in specialized Q-and-A sessions, and participate in a panel on the state of the media industry.


Media professionals will guest lecture in 18 classes, including multimedia storytelling, advertising campaigns, public relations cases, law and ethics of communication, and mass communication research. Guest lecturers include John Burr, editor-in-chief of theJacksonville Business Journal; Ron Littlepage, columnist for the Florida Times-Union; Christine Bowley, executive producer at WTEV/WAWS-TV; Cynthia Weiss, senior marketing communication specialist at Mayo Clinic; and Katie Evans, a member of the ad platform team at Twitter.


In addition, students in the advertising, public relations, and multimedia journalism and production tracks can attend track-specific breakout sessions with media professionals. The professionals will talk about their field and answer students’ questions regarding the skills needed to be successful. Media professionals attending include Kristi Dosh, sports business reporter for ESPN; John Apostol, Web developer for iDrive Marketing; and Heather Smith, social media manager at Anton West Advertising.


Media Week will conclude with a panel discussion on the current state of the media industry. This event is open to the public. Participants include Jim Dalton, president of the Dalton Agency; Jeff McCurry, president of St. John & Partners; Jason Mudd, CEO of Axia Public Relations; Sharon Siegel-Cohen, executive producer of WJXT; and Marilyn Young, editor of the Financial News and Daily Record.

 

A day-by-day schedule of Media Week events can be found below:


UNF Department of Communication Media Week 2013 Schedule


MONDAY, OCT. 14


11 a.m. to noon:

Q-and-A Breakout for Public Relations

Location: Department of Communication Conference Room, Room 2014, Building 14D

The session will include professors, media professionals and students. The professionals will talk about their field and answer students’ questions regarding the skills needed to work in public relations.

Media Professionals:

Patrick McSweeney, Senior Account Manager Public Relations, St. John & Partners

Jason Mudd, CEO, Axia Public Relations

David Clark, Regional Director of Philanthropy, Children’s Home Society of Florida


Noon to 1 p.m.

Take a Professional to Lunch (Public Relations)

Media Professionals:

Patrick McSweeney, Senior Account Manager Public Relations, St. John & Partners

Jason Mudd, CEO, Axia Public Relations

David Clark, Regional Director of Philanthropy, Children’s Home Society of Florida


Noon to 12:50 p.m.

MMC 3105-Advance Writing for the Media

Media Professional: Ed Albanesi, Retired Associate Director of PR, Florida Farm Bureau Federation


1 p.m. to 1:50 p.m.

MMC 3105-Advance Writing for the Media

Media Professional: Christine Bowley, Executive Producer, WTEV/WAWS-TV


1:30 p.m. to 2:45 p.m.

MMC 4420-Mass Communication Research

Media Professional: Gary Corbitt, Retired Research Director, WJXT/Post-Newsweek Stations


3 p.m. to 4:15 p.m.

MMC3200-Law and Ethics

Media Professional: Jamie Johnson, Social Media Producer, WJXT-TV


3 p.m. to 5:45 p.m.

ADV 4800-Advertising Campaigns

Media Professionals:

John Apostol, Web Developer, iDrive Marketing

Katie Evans, Ad Platform, Twitter


3 p.m. to 4:15 p.m.

PUR 4801-Public Relations Cases

Media Professional: Cynthia Weiss, Senior Marketing Communication Specialist, Mayo Clinic


6 p.m. to 8:45 p.m.

PUR 4400-Public Relation Crisis

Media Professional: Patrick McSweeney, Senior Account Manager Public Relations, St. John & Partners


TUESDAY, OCT. 15


10:50 a.m. to 12:05 p.m.

MMC 4500-History of Mass Communication

Media Professionals:

Christine Bowley, Executive Producer, WTEV/WAWS-TV

Monica Whitsel, WJXT-TV Associate Producer


12:15 p.m. to 1:30 p.m.

JOU 3342-Multimedia Storytelling

Media Professional: Cynthia Weiss & Jason Pratt, Mayo Clinic


1:40 p.m. to 2:55 p.m.

JOU 3342-Multimedia Storytelling

Media Professional: Cynthia Weiss & Jason Pratt, Mayo Clinic


WEDNESDAY, OCT. 16


10:50 a.m. to 12:05 p.m.

PUR 4800-Public Relations Campaigns

Media Professionals:

Kevin Punsky, External Communications Manager, Mayo Clinic

Paul Scotti, Senior Communications Specialist, Mayo Clinic


11 a.m. to noon:

Q-and-A Breakout for Multimedia Journalism & Production

Location: Department of Communication Conference Room, Room 2014, Building 14D

The session will include professors, media professionals and students. The professionals will talk about their field and answer students’ questions regarding the skills needed to work in multimedia journalism and production.

Media Professionals:

Christine Bowley, Executive Producer, WTEV/WAWS-TV

Kristi Dosh, Sports Business Reporter, ESPN

Marcel Robinson, Commercial Video Editor, WCWJ-TV

Chadd Scott, Assistant Program Director, 1010XL/92.5 FM

Monica Whitsel, WJXT-TV Associate Producer


Noon to 1 p.m.

Take a Professional to Lunch (Multimedia Journalism & Production)

Media Professionals:

Ashley Mitchem, WJXT-TV Reporter

Christine Bowley, Executive Producer, WTEV/WAWS-TV

Kristi Dosh, Sports Business Reporter, ESPN

Marcel Robinson, Commercial Video Editor, WCWJ-TV

Chadd Scott, Assistant Program Director, 1010XL/92.5 FM

Monica Whitsel, WJXT-TV Associate Producer


Noon to 1 p.m.

Take a Professional to Lunch (Advertising)

Media Professionals:

Heather Smith, Social Media Manager, Anton West Advertising

John Apostol, Web Developer, iDrive Marketing


1:30 p.m. to 2:30 p.m.

Q-and-A Breakout for Advertising

Location: Department of Communication Conference Room, Room 2014, Building 14D

The session will include professors, media professionals and students. The professionals will talk about their field and answer students’ questions regarding the skills needed to work in advertising.

Media Professionals:

Heather Smith, Social Media Manager, Anton West Advertising

John Apostol, Web Developer, iDrive Marketing


3 p.m. to 4:15 p.m.

PUR 4801-Public Relations Cases

Media Professionals:

Roxie Lute, Public Relations Account Executive, Benson 4 Media Group

Monica Earle, Morning Show Producer, Cox Media Group


THURSDAY, OCT. 17


9:25 a.m. to 10:40 a.m.

MMC 1004-Media Literacy

Media Professional: Ron Littlepage, Columnist, Florida Times-Union


10:50 a.m. to 12:05 p.m.

MMC 1004-Media Literacy

Media Professionals:

John Burr, Editor-in-Chief, Jacksonville Business Journal

Lauren Darm, Correspondent, Jacksonville Business Journal


10:50 a.m. to 12:05 p.m.

ADV 3300-Media Planning

Media Professional:

Jack Potter, General Sales Manager, WTEV/WAWS-TV

Heather Smith, Social Media Manager, Anton West Advertising


10:50 a.m. to 12:05 p.m.

MMC 4500-History of Mass Communication

Media Professional:

Rob Sweeting, WJXT


12:15 p.m. to 1:30 p.m.

ADV 3008-Principles of Advertising

Media Professional:

Jack Potter, General Sales Manager, WTEV/WAWS-TV

Heather Smith, Social Media Manager, Anton West Advertising


12:15 p.m. to 1:30 p.m.

JOU 3342-Multimedia Storytelling

Media Professional: Monica Whitsel, WJXT-TV Associate Producer


1:40 p.m. to 2:55 p.m.

JOU 3342-Multimedia Storytelling

Media Professional: Monica Whitsel, WJXT-TV Associate Producer


FRIDAY, OCT. 18


10 a.m. to 11:15 a.m.

“State of the Industry” Panel

Location: Room 2001, Bldg. 14D, Dept. of Communication Building

These panelists will discuss the current state of the media industry and trends to watch for:

Sharon Siegel-Cohen – Executive Producer – WJXT

Jim Dalton – President – Dalton Agency

Jason Mudd – CEO – Axia Public Relations

Shawn Parks – Associate Media Director – St. John & Partners

John Burr, editor-in-chief of the Jacksonville Business Journal


11:30 a.m. to 12:30 p.m.

Professional Advisory Board Meeting

Location: Room 2001, Bldg. 14D, Dept. of Communication Building


12:30 p.m. to 2 p.m.

Small group lunches with faculty and professionals at the Boathouse