Video Production Process: How It Works




The first step in the video production process is the formation of a project idea. It could be as simple as recording a classroom presentation or as complicated as creating a promotional video for a study abroad course in your program.   




Once you have an idea, the next step is to plan how you’re going to turn it into a reality. Successful digital video projects involve planning. In this phase of the video process, ideas are refined, and the scope of the project is set. Some useful tools to use during the planning process include scripts, shot lists and storyboards. These elements help to bring the project to life and visualize what the end product will look like. Depending on the scope of the project, the planning process can be very simple or more involved and complicated. 





Now that the plan for the digital video project has been set, it’s time to enter the production phase. This is where the actual filming takes place, which is often the most enjoyable part of a video project. With thorough planning in the previous phase, the production of the video will go smoothly and efficiently. The most important part of this phase is to check the video footage as it is being shot. If there are any issues with the footage, this is the time to re-shoot it to make sure that all of the shots are completed correctly



post production


Post-production of a digital video project has several parts. The first step is to capture the video footage that has been filmed in the previous step. It must be transferred from the camera it was filmed on before it can be edited, burned to a DVD, uploaded to YouTube, etc. Depending on the length of your video files, capturing time may take anywhere from 30 minutes to several hours.

Once the video has been captured, it can then be edited. Amateur video editing software programs, such as iMovie, provide basic editing capabilities in a very user-friendly interface. For more in-depth editing needs, software programs like Adobe Premiere Pro and Apple’s Final Cut Pro offer professional-level editing capabilities. CIRT has all of these softwares available. The amount of time required to complete the post-production phase will depend on how much editing work is required and how long the final product is intended to be. 

The last step in the Post-Production process is the rendering of the edited video. Rendering refers to the encoding process that takes all of the pieces of the video (film, photos, music, narration, titles, etc) and saves them into one video file format that is readable by a DVD player, computer or website like YouTube.