Meet Your Instructor: 


For more than three decades Jerry Gitchel has been making technology work for Fortune 500 corporations, non-profits and entrepreneurs. Jerry jumped into the digital revolution the day his boss dropped a box on his desk and said, “Here’s your new computer, learn how to use it, then you can teach me.” Jerry has been teaching, consulting and speaking about technology ever since. 


Jerry has special expertise in helping traditional companies learn how to deal with digital disruption. He believes that the Internet is not about technology, it's about adapting technology to meet the human need.


Course description 

Are you a Public Relations professional who wants to go to the next level to transform from print to digital PR for yourself and your clients?   The principles of your craft have not changed; now it’s time to sharpen your skills by combining traditional PR with content marketing, social media, live video, and web analytics to leverage social amplification, adapting to a world where people trust social media influencers over traditional media and where brand authority changes in the blink of an eye. You will learn how to develop a social media strategy instead of relying on uncoordinated tactics.


Through a unique partnership with the Nonprofit Center of Northeast Florida, participants will work with a local organization to develop, launch, and nurture an effective PR Strategy


Course Number SOC107       


Minimum number of Students: 10


Course price $449.00 (special pricing for employees of non-profit agencies):

   2 non-profit employees in a class of 10

   3 non-profit employees in a class of 15

   4 non-profit employees in a class of 20


Employee must verify employment by a non-profit with an email from their supervisor using their non-profit email address directed to  


DATES: Mondays, May 1st, 8th, 15th, and 22nd




CLICK here to register!  

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