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The ever-changing digital world has impacted the creative industries, forcing industry professionals to revolutionize traditional marketing strategies in order to stay relevant to the consumer using new marketing channels. Today's consumer is technically savvy and time conscious. Pairing these characteristics with new communication channels creates a new marketing dynamic: a target audience who is willingly accessible and in control of the marketing world. New media marketers must continuously transforms their approach to maintain a cutting edge in the marketing industry: understanding and connecting with the new consumer on their terms, using the digital channels with which the consumer is most comfortable is critical to a successful marketing strategy. The world of digital marketing mediums and associated campaigns have now become a pivotal part of successful marketing strategies.
This cutting-edge certification program is designed to help marketers learn, create and sustain high quality efforts. Marketers who evolve with these new digital channels and develop the technological skill sets to best implement new media marketing are immediate assets to any organization. Students will work in a fast paced, short-term tutorial environment and are instructed by subject matter experts.
Select dates for each of these four required core courses. Register Now!
Solidify your New Media knowledge and broaden your understanding of its markets.
New Media Marketing Electives: Instructor-Led Online Instruction
Select five courses. Register Now!
Learn specific skills, tips and tricks to attract savvy media users and consumers for measurable and sustainable results. Courses are 16 hours and offered quarterly.
Prioritize lessons based off your career specialty! First, choose two Intensive Studies courses to enhance your competitive edge.Then, select your study emphasis and choose three courses best suited for your needs. Individuals with broader career scopes may elect the General Studies track by selecting three courses from any emphasis group.
BRANDING AND IDENTITY
FUNDAMENTALS OF LOGO DESIGN
INTRODUCTION TO GRAPHIC DESIGN
PAY PER CLICK MARKETING 101
SEARCH ENGINE OPTIMIZATION 101
NEW MEDIA MARKETING, SALES & PROMOTION
COMPETITIVE MARKETING STRATEGIES
MARKETING YOUR BUSINESS ON THE INTERNET
SMALL BUSINESS MARKETING ON A SHOESTRING
WEB & GRAPHIC DESIGN
ADVANCED WEB PAGES
CREATING INTERACTIVE WEB PAGES IN DREAMWEAVER CS5
CREATING WEB PAGES
CREATING WORDPRESS WEBSITES
INTRODUCTION TO DREAMWEAVER CS5
INTRODUCTION TO ILLUSTRATOR CS5
INTRODUCTION TO INDESIGN CS5
WEB DESIGN & GRAPHICS
WEB DESIGN WITH HTML 4.01 &
WRITING, RESEARCH & CONTENT GENERATION
BUSINESS AND MARKETING WRITING
CREATING MOBIL APPS WITH HTML5
INTRODUCTION TO INTERNET WRITING MARKETS
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