Bobbi Doggett, MSJ - Associate Instructor; Public Relations
Associate Instructor - Public Relations
oberta "Bobbi" Doggett earned her
MS in Journalism from West Virginia University and then worked in the public
relations field for more than 15 years before joining UNF in 1998. After her
visiting year, Ms. Doggett was hired by UNF's Department of Communication as a
full-time instructor of Public Relations (PR). She is able to bring authentic,
“real-world” experiences to the University because her varied and applied
practice in the field.
Along with a background in PR, Ms. Doggett
also has a strong commitment to community service. She worked in the nonprofit
arena for most of her career and now continues that service through her
students’ work. She enjoys using her knowledge and skills to help the various
community needs through her PR campaigns class. This capstone course pairs her
students with a local nonprofit organization and requires them to create a PR
and marketing campaign for the organization.
Ms. Doggett believes that students want
actual world experience, not just textbook exercises. Working with nonprofit
organizations allows the students to understand the issues facing Jacksonville.
She states, "It gives them the opportunity to think about their own
circumstances and to begin to understand the struggles and situations that
people, less fortunate than they, go through every day. Plus, in a small way,
the campaign materials that my students develop help these nonprofits tell
their stories to the community whether it be for brand recognition or fund
raising purposes. When my students see their materials being used, it gives
them a sense of accomplishment and purpose."
commitment to teaching community-based transformational learning courses led
Ms. Doggett to apply for the Community Scholars Program. As a Community
Scholar, she worked to incorporate curricular changes in her PR Campaigns
course. She recruited nonprofit partners to involve her students in volunteer
and service projects with the organizations’ clients. She also instituted
reflection assignments for her students to express their feelings and
synthesize their learning to their coursework and to their life