Associate Instructor - Public Relations
Roberta "Bobbi" Doggett
earned her MS in Journalism from West Virginia University and then worked in
the public relations field for more than 15 years before joining UNF in 1998.
After her visiting year, Ms. Doggett was hired by UNF's Department of
Communication as a full-time instructor of Public Relations (PR). She is able
to bring authentic, “real-world” experiences to the University because her
varied and applied practice in the field.
Along with a background in PR, Ms.
Doggett also has a strong commitment to community service. She worked in the
nonprofit arena for most of her career and now continues that service through
her students’ work. She enjoys using her knowledge and skills to help the
various community needs through her PR campaigns class. This capstone course
pairs her students with a local nonprofit organization and requires them to
create a PR and marketing campaign for the organization.
Ms. Doggett believes that students
want actual world experience, not just textbook exercises. Working with
nonprofit organizations allows the students to understand the issues facing
Jacksonville. She states, "It gives them the opportunity to think about
their own circumstances and to begin to understand the struggles and situations
that people, less fortunate than they, go through every day. Plus, in a small
way, the campaign materials that my students develop help these nonprofits tell
their stories to the community whether it be for brand recognition or fund
raising purposes. When my students see their materials being used, it gives
them a sense of accomplishment and purpose."
Her commitment to teaching community-based
transformational learning courses led Ms. Doggett to apply for the Community
Scholars Program. As a Community Scholar, she worked to incorporate curricular
changes in her PR Campaigns course. She recruited nonprofit partners to involve
her students in volunteer and service projects with the organizations’ clients.
She also instituted reflection assignments for her students to express their
feelings and synthesize their learning to their coursework and to their
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