SPC 3540: Theories of Persuasion
Course Description for Theories of Persuasion
Theories of Persuasion
Prerequisite: SPC 2608 or SPC 4064
Description: he primary goal of this course is to provide students with a solid grounding in theories, principles, and strategies of social influence as they apply to everyday contexts in which influence attempts take place. Students should gain familiarity with findings from empirical investigations on persuasion, social influence, and compliance gaining, and will learn about strategies and techniques of persuasion relation to a wide variety of real-life communication contexts, situations, and settings.